Moment: 4 - H22
Momentnamn: Strategic Marketing Planning
Kurs: Consumer behavior, market analysis and strategic decision making D m4
Kurskod(er): 2FE177
Lärare: Galina Biedenbach
E-post: galina.biedenbach@umu.se
Övrigt: Textbook: Wood, M.B. (2014). The Marketing Plan Handbook. 5th edition. International edition. Harlow: Pearson Education. ISBN-10: 1292021675, ISBN-13: 9781292021676.
Dag: Fredag
Datum: 2022-12-02
Tid: 10-12
Aktivitet: General introduction to the course and main activities. Very important to participate - we will start the course, discuss all assignments and allocate the collaborating organizations.
Lärare: GB
Övrigt: Reading assignment: Wood 2014, Ch. 1-3. + Articles.
Dag: Måndag
Datum: 2022-12-05
Tid: 08-15
Aktivitet: Meeting 1 with organizations. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. + Group work.
Lärare:
Övrigt: Compulsory. See specific schedule for each team in Canvas.
Dag: Tisdag
Datum: 2022-12-06
Tid: 08-15
Aktivitet: Meeting 1 with organizations. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. + Group work.
Lärare:
Övrigt: Compulsory. See specific schedule for each team in Canvas.
Dag: Onsdag
Datum: 2022-12-07
Tid: 08-15
Aktivitet: Seminar 1. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation and discussion. Tutoring – sign-up after the seminar.
Sal: SAM.A.247 (S207)
Lärare: GB
Övrigt: Compulsory. PPT slides should be sent by e-mail to GB no later than 1 hour before the seminar.
Dag: Torsdag
Datum: 2022-12-08
Tid: -
Aktivitet: Group work – marketing plan. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Preparation for Meeting 2. Questions should be sent by e-mail to the organization and GB no later than 15.00 p.m.
Lärare:
Övrigt: Reading assignment: Wood 2014, Ch. 4, 5.
Dag: Torsdag
Datum: 2022-12-08
Tid: 10-12
Aktivitet: Guest lecture “Creative Strategy Management” by Marcus Winberg, Global Creative Strategist | Spotify
Lärare: GB
Övrigt:
Dag: Fredag
Datum: 2022-12-09
Tid: 08-15
Aktivitet: Meeting 2 with organizations. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING.
Lärare:
Övrigt: Compulsory.
Dag: Tisdag
Datum: 2022-12-13
Tid: 08-15
Aktivitet: Seminar 2. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation and discussion. Tutoring – sign-up after the seminar.
Lärare: GB
Övrigt: Compulsory. PPT slides should be sent by e-mail to GB no later than 1 hour before the seminar.
Dag: Onsdag
Datum: 2022-12-14
Tid: -
Aktivitet: Group work – marketing plan. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Preparation for Meeting 3. Questions should be sent by e-mail to the organization and GB no later than 15.00 p.m.
Lärare:
Övrigt: Reading assignment: Wood 2014, Ch. 6-10.
Dag: Torsdag
Datum: 2022-12-15
Tid: 08-15
Aktivitet: Meeting 3 at organizations. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL.
Lärare:
Övrigt: Compulsory.
Dag: Fredag
Datum: 2022-12-16
Tid: 08-15
Aktivitet: Seminar 3. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Presentation and discussion. Tutoring – sign-up after the seminar.
Sal: SAM.A.247 (S207)
Lärare: GB
Övrigt: Compulsory. PPT slides should be sent by e-mail to GB no later than 1 hour before the seminar.
Dag: Tisdag
Datum: 2023-01-03
Tid: -
Aktivitet: Group work – marketing plan. / Individual work – reflection paper.
Lärare:
Övrigt:
Dag: Onsdag
Datum: 2023-01-04
Tid: -
Aktivitet: Group work – marketing plan. / Individual work – reflection paper.
Lärare:
Övrigt:
Dag: Torsdag
Datum: 2023-01-05
Tid: -
Aktivitet: Group work – marketing plan. / Individual work – reflection paper.
Lärare:
Övrigt:
Dag: Måndag
Datum: 2023-01-09
Tid: -
Aktivitet: THE MARKETING PLAN should be sent by e-mail to the organization, GB, and Urkund no later than 15.00 p.m. Urkund: galina.biedenbach.umu@analys.urkund.se
Lärare:
Övrigt:
Dag: Tisdag
Datum: 2023-01-10
Tid: -
Aktivitet: Group work - preparing presentations. The final presentations should be sent by e-mail to GB no later than 15.00 p.m.
Lärare:
Övrigt:
Dag: Onsdag
Datum: 2023-01-11
Tid: 08-17
Aktivitet: Presentations of MARKETING PLANS.
Lärare: GB
Övrigt: Compulsory. See specific schedule for each team in Canvas.
Dag: Torsdag
Datum: 2023-01-12
Tid: 08-15
Aktivitet: Presentations of MARKETING PLANS.
Sal: SAM.A.247 (S207)
Lärare: GB
Övrigt: Compulsory. See specific schedule for each team in Canvas.