Strategic Marketing Planning

Moment: 4 - H22

Momentnamn: Strategic Marketing Planning

Kurs: Consumer behavior, market analysis and strategic decision making D m4

Kurskod(er): 2FE177

Kursplan(er): 2FE177

Hemsida: www.canvas.umu.se/

Kartor: www.umu.se/om-universitetet/kartor

Lärare: Galina Biedenbach

E-post: galina.biedenbach@umu.se

Övrigt: Textbook: Wood, M.B. (2014). The Marketing Plan Handbook. 5th edition. International edition. Harlow: Pearson Education. ISBN-10: 1292021675, ISBN-13: 9781292021676.

Dag

Datum

Tid

Aktivitet

Sal

Lärare

Annat

VECKA 48

Dag: Fredag

Datum: 2022-12-02

Tid: 10-12

Aktivitet: General introduction to the course and main activities. Very important to participate - we will start the course, discuss all assignments and allocate the collaborating organizations.

Lärare: GB

Övrigt: Reading assignment: Wood 2014, Ch. 1-3. + Articles.

VECKA 49

Dag: Måndag

Datum: 2022-12-05

Tid: 08-15

Aktivitet: Meeting 1 with organizations. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. + Group work.

Sal:

Lärare:

Övrigt: Compulsory. See specific schedule for each team in Canvas.

Dag: Tisdag

Datum: 2022-12-06

Tid: 08-15

Aktivitet: Meeting 1 with organizations. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. + Group work.

Sal:

Lärare:

Övrigt: Compulsory. See specific schedule for each team in Canvas.

Dag: Onsdag

Datum: 2022-12-07

Tid: 08-15

Aktivitet: Seminar 1. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation and discussion. Tutoring – sign-up after the seminar.

Lärare: GB

Övrigt: Compulsory. PPT slides should be sent by e-mail to GB no later than 1 hour before the seminar.

Dag: Torsdag

Datum: 2022-12-08

Tid: -

Aktivitet: Group work – marketing plan. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Preparation for Meeting 2. Questions should be sent by e-mail to the organization and GB no later than 15.00 p.m.

Sal:

Lärare:

Övrigt: Reading assignment: Wood 2014, Ch. 4, 5.

Dag: Torsdag

Datum: 2022-12-08

Tid: 10-12

Aktivitet: Guest lecture “Creative Strategy Management” by Marcus Winberg, Global Creative Strategist | Spotify

Lärare: GB

Övrigt:

Dag: Fredag

Datum: 2022-12-09

Tid: 08-15

Aktivitet: Meeting 2 with organizations. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING.

Sal:

Lärare:

Övrigt: Compulsory.

VECKA 50

Dag: Måndag

Datum: 2022-12-12

Tid: -

Aktivitet: Group work – marketing plan.

Sal:

Lärare:

Övrigt:

Dag: Tisdag

Datum: 2022-12-13

Tid: 08-15

Aktivitet: Seminar 2. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation and discussion. Tutoring – sign-up after the seminar.

Lärare: GB

Övrigt: Compulsory. PPT slides should be sent by e-mail to GB no later than 1 hour before the seminar.

Dag: Onsdag

Datum: 2022-12-14

Tid: -

Aktivitet: Group work – marketing plan. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Preparation for Meeting 3. Questions should be sent by e-mail to the organization and GB no later than 15.00 p.m.

Sal:

Lärare:

Övrigt: Reading assignment: Wood 2014, Ch. 6-10.

Dag: Torsdag

Datum: 2022-12-15

Tid: 08-15

Aktivitet: Meeting 3 at organizations. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL.

Sal:

Lärare:

Övrigt: Compulsory.

Dag: Fredag

Datum: 2022-12-16

Tid: 08-15

Aktivitet: Seminar 3. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Presentation and discussion. Tutoring – sign-up after the seminar.

Lärare: GB

Övrigt: Compulsory. PPT slides should be sent by e-mail to GB no later than 1 hour before the seminar.

VECKA 51

Dag: Måndag

Datum: 2022-12-19

Tid: -

Aktivitet: Group work – marketing plan.

Sal:

Lärare:

Övrigt:

Dag: Tisdag

Datum: 2022-12-20

Tid: -

Aktivitet: Group work – marketing plan.

Sal:

Lärare:

Övrigt:

Dag: Onsdag

Datum: 2022-12-21

Tid: -

Aktivitet: Group work – marketing plan.

Sal:

Lärare:

Övrigt:

Dag: Torsdag

Datum: 2022-12-22

Tid: -

Aktivitet: Group work – marketing plan.

Sal:

Lärare:

Övrigt:

VECKA 01

Dag: Tisdag

Datum: 2023-01-03

Tid: -

Aktivitet: Group work – marketing plan. / Individual work – reflection paper.

Sal:

Lärare:

Övrigt:

Dag: Onsdag

Datum: 2023-01-04

Tid: -

Aktivitet: Group work – marketing plan. / Individual work – reflection paper.

Sal:

Lärare:

Övrigt:

Dag: Torsdag

Datum: 2023-01-05

Tid: -

Aktivitet: Group work – marketing plan. / Individual work – reflection paper.

Sal:

Lärare:

Övrigt:

Dag: Fredag

Datum: 2023-01-06

Tid: -

Aktivitet: (Public holiday)

Sal:

Lärare:

Övrigt:

VECKA 02

Dag: Måndag

Datum: 2023-01-09

Tid: -

Aktivitet: THE MARKETING PLAN should be sent by e-mail to the organization, GB, and Urkund no later than 15.00 p.m. Urkund: galina.biedenbach.umu@analys.urkund.se

Sal:

Lärare:

Övrigt:

Dag: Tisdag

Datum: 2023-01-10

Tid: -

Aktivitet: Group work - preparing presentations. The final presentations should be sent by e-mail to GB no later than 15.00 p.m.

Sal:

Lärare:

Övrigt:

Dag: Onsdag

Datum: 2023-01-11

Tid: 08-17

Aktivitet: Presentations of MARKETING PLANS.

Lärare: GB

Övrigt: Compulsory. See specific schedule for each team in Canvas.

Dag: Torsdag

Datum: 2023-01-12

Tid: 08-15

Aktivitet: Presentations of MARKETING PLANS.

Lärare: GB

Övrigt: Compulsory. See specific schedule for each team in Canvas.

Dag: Fredag

Datum: 2023-01-13

Tid: -

Aktivitet: Individual work – reflection paper. THE REFLECTION PAPER should be sent by e-mail to GB no later than 15.00 p.m.

Sal:

Lärare:

Övrigt: