Moment: 2 - H21
Momentnamn: Consumer Behavior
Kurs: Consumer Behavior, Market Analysis and Strategic Decision Making D m2
Kurskod(er): 2FE177, 2FE199, 2FE179, 2FE193
Kursplan(er): 2FE177 2FE199 2FE179 2FE193
Hemsida: www.canvas.umu.se/courses/3443
Lärare: Elin Nilsson, Vladimir Vanyushyn
E-post: Elin.nilsson@umu.se, Vladimir.vanyushyn@umu.se
Dag: Torsdag
Datum: 2021-09-30
Tid: 13:15-15:00
Aktivitet: Lecture 1. Course introduction Consumer behavior as a field of study. Consumer behavior and marketing strategy. Readings: Ch. 1.
Sal: Lindellhallen 1
Lärare: EN
Övrigt: Attendance strongly recommended!
Dag: Torsdag
Datum: 2021-09-30
Tid: 16:00-17:00
Aktivitet: Elective information for master program students
Sal: ZOOM
Lärare: Program Advisor
Övrigt: Program Advisors will hold an elective information for all master program students
Dag: Fredag
Datum: 2021-10-01
Tid: 10:15-12:00
Aktivitet: Lecture 2. The perceptual process. Consumer identity, motivation and consumption choices. Readings: Ch. 3-5
Sal: Lindellhallen 1
Lärare: VV
Övrigt:
Dag: Tisdag
Datum: 2021-10-05
Tid: 10:15-12:00
Aktivitet: Lecture 3. Consumer decision-making I: learning, memory and demand process. Key marketing indicators: awareness, preferences, purchase intentions. Readings: Ch. 6
Sal: Lindellhallen 1
Lärare: VV
Övrigt:
Dag: Onsdag
Datum: 2021-10-06
Tid: 13:15-15:00
Aktivitet: Lecture 4. Consumer decision-making II: approaches to decision-making. Retail context. Ch. 2, 8
Sal: Lindellhallen 1
Lärare: EN
Övrigt:
Dag: Måndag
Datum: 2021-10-11
Tid: 10:00-17:00
Aktivitet: Seminar 1 - Literature/discussion.
Sal: Zoom
Lärare: VV
Övrigt: Attendance required! The deadline for handing in your reflection is October 11 at 10. A half-page summary of team project idea is also due.
Dag: Tisdag
Datum: 2021-10-12
Tid: 10:15-12:00
Aktivitet: Lecture 5. Attitude formation and change. Reading: Ch. 7
Sal: Lindellhallen 1
Lärare: EN
Övrigt:
Dag: Onsdag
Datum: 2021-10-13
Tid: 10:15-12:00
Aktivitet: Lecture 6. Social groups. Digital environment and social media. Readings: Ch. 9-11
Sal: Lindellhallen 1
Lärare: EN
Övrigt:
Dag: Måndag
Datum: 2021-10-18
Tid: 10:00-17:00
Aktivitet: Seminar 2 - Applied marketing research. Marketing data and its use in managerial decision making.
Sal: Zoom
Lärare: EN
Övrigt: Attendance required! You team hands in a maximum 1,5-page write-up of your project proposal
Dag: Måndag
Datum: 2021-10-25
Tid: 10:00-17:00
Aktivitet: Seminar 3 - Final presentations.
Sal: s312
Lärare: EN
Övrigt: Attendance required! - Your final report is due on October 25, at 10.
Dag: Fredag
Datum: 2021-10-29
Tid: 08:00-12:00
Aktivitet: Exam (remember to sign up via the Student web, at least 10 days before the exam)
Lärare:
Övrigt:
Dag: Måndag
Datum: 2021-12-06
Tid: 13:00-17:00
Aktivitet: RE-exam (remember to sign up via the Student web)
Sal: ÖP Hall 1
Lärare: EN
Övrigt:
