Moment: 2 - H19
Momentnamn: Consumer Behavior
Kurs: Consumer behavior, Market Analysis and Strategic Decision Making mod 2
Kurskod(er): 2FE177
Lärare: Vladimir Vanyushyn (VV, course responsible), Elin Nilsson (EN)
E-post: vladimir.vanyushyn@umu.se, elin.nilsson@umu.se
Dag: Onsdag
Datum: 2019-10-02
Tid: 15-17
Aktivitet: Lecture 1. Course Introduction. Consumer behavior as a field of study. Consumer behavior and marketing strategy. Readings: Ch. 1
Sal: s305flex
Lärare: VV
Övrigt: Attendance strongly recommended!
Dag: Torsdag
Datum: 2019-10-03
Tid: 15-17
Aktivitet: Lecture 2. The perceptual process. Consumer identity, motivation and consumption choices. Readings: Ch. 3-5
Sal: s305flex
Lärare: VV
Övrigt:
Dag: Måndag
Datum: 2019-10-07
Tid: 08-10
Aktivitet: Lecture 3. Consumer decision-making I: learning, memory and demand process. Key marketing indicators: awareness, preferences, purchase intentions. Readings: Ch. 6
Sal: s305flex
Lärare: VV
Övrigt:
Dag: Onsdag
Datum: 2019-10-09
Tid: 13-15
Aktivitet: Lecture 4. Consumer decision-making II: approaches to decision-making. Retail context. Ch. 2, 8
Sal: s305flex
Lärare: EN
Övrigt:
Dag: Torsdag
Datum: 2019-10-10
Tid: 10-17
Aktivitet: Seminar 1 - Literature/discussion.
Sal: s303
Lärare: VV
Övrigt: Attendance required! The deadline for handing in your reflection, in printed form, is October 10 at the beginning of your seminar session. A half-page summary of team project idea is also due.
Dag: Måndag
Datum: 2019-10-14
Tid: 13-15
Aktivitet: Lecture 5. Social groups. Digital environment and social media. Readings: Ch. 9-11
Sal: N420
Lärare: EN
Övrigt:
Dag: Tisdag
Datum: 2019-10-15
Tid: 13-15
Aktivitet: Lecture 6. Attitude formation and change. Reading: Ch. 7
Sal: s305flex
Lärare: VV
Övrigt:
Dag: Onsdag
Datum: 2019-10-16
Tid: 10-17
Aktivitet: Seminar 2 - Applied marketing research. Marketing data and its use in managerial decision making.
Sal: s302
Lärare:
Övrigt: Attendance required! You team hands in a maximum 1,5-page write-up of your project proposal
Dag: Torsdag
Datum: 2019-10-17
Tid: 13-15
Aktivitet: Lecture 7. Social influences and evolutionary psychology.
Sal: N410
Lärare: Tobias Otterbr.
Övrigt:
Dag: Fredag
Datum: 2019-10-25
Tid: 10-17
Aktivitet: Seminar 3 - Final presentations.
Sal: s309
Lärare: VV
Övrigt: Attendance required! - Your final report is due on October 25, at the beginning of your seminar session.
Dag: Onsdag
Datum: 2019-10-30
Tid: 16-20
Aktivitet: Final exam; Please NOTE! Obligatory registration must be done 10 days before exam. The exam registration opens when the course start.
Lärare: VV/EN
Övrigt: Attendance required!