Consumer Behavior

Moment: 2 - H18

Momentnamn: Consumer Behavior

Kurs: Consumer behavior, Market Analysis and Strategic Decision Making mod 2

Kurskod(er): 2FE177

Kursplan(er): 2FE177

Hemsida: www.cambro.umu.se

Kartor: www.umu.se/om-universitetet/kartor

Lärare: Vladimir Vanyushyn (VV, course responsible), Elin Nilsson (EN)

E-post: vladimir.vanyushyn@umu.se, elin.nilsson@umu.se,

Övrigt: le

Dag

Datum

Tid

Aktivitet

Sal

Lärare

Annat

VECKA 40

Dag: Torsdag

Datum: 2018-10-04

Tid: 15-17

Aktivitet: Lecture 1. Course Introduction. Consumer behavior as a field of study. Consumer behavior and marketing strategy. Readings: Ch. 1, 2

Sal: HsalB

Lärare: VV

Övrigt: Attendance strongly recommended!

Dag: Fredag

Datum: 2018-10-05

Tid: 13-15

Aktivitet: Lecture 2. The perceptual process. Consumer identity, motivation and consumption choices. Readings: Ch. 4-6

Sal: s312

Lärare: VV

Övrigt:

VECKA 41

Dag: Måndag

Datum: 2018-10-08

Tid: 13-15

Aktivitet: Lecture 3. Consumer decision-making I: learning, memory and demand process. Key marketing indicators: awareness, preferences, purchase intentions. Readings: Ch. 7

Sal: s305

Lärare: VV

Övrigt:

Dag: Tisdag

Datum: 2018-10-09

Tid: 13-15

Aktivitet: Lecture 4. Consumer decision-making II: approaches to decision-making. Retail context. Ch. 3, 9

Sal: s305

Lärare: EN

Övrigt:

VECKA 42

Dag: Måndag

Datum: 2018-10-15

Tid: 10-17

Aktivitet: Seminar 1 - Literature/discussion.

Sal: ub336

Lärare: VV

Övrigt: Attaendance required! The deadline for handing in your reflection, in printed form, is October 15 at the beginning of your seminar session. A half-page summary of team project idea is also due.

Dag: Tisdag

Datum: 2018-10-16

Tid: 13-15

Aktivitet: Lecture 5. Social groups. Digital environment and social media. Readings: Ch. 10-12

Sal: s312

Lärare: EN

Övrigt:

Dag: Onsdag

Datum: 2018-10-17

Tid: 13-15

Aktivitet: Lecture 6. Attitude formation and change. Reading: Ch. 8

Sal: s213h

Lärare: VV

Övrigt:

VECKA 43

Dag: Tisdag

Datum: 2018-10-23

Tid: 10-17

Aktivitet: Seminar 2 - Case discussion.

Sal:

Lärare:

Övrigt: Attendance required! The deadline for handing in you case solution, in printed form, is October 23 at the beginning of your seminar session. Your team should also hand in a maximum 1,5-page write-up of your project proposal

Dag: Onsdag

Datum: 2018-10-24

Tid: 13-15

Aktivitet: Lecture-Discussion 7. Applied marketing research. Marketing data and its use in managerial decision making.

Sal: s312

Lärare: VV

Övrigt:

VECKA 44

Dag: Onsdag

Datum: 2018-10-31

Tid: 10-17

Aktivitet: Seminar 3 - Final presentations.

Sal: s208-flex

Lärare: VV

Övrigt: Attendance required! - Your final report is due on October 31, at the beginning of your seminar session.

VECKA 45

Dag: Måndag

Datum: 2018-11-05

Tid: 09-13

Aktivitet: Final exam; Please NOTE! Obligatory registration must be done HERE, not later than 10 days before exam. The exam registration opens when the course start.

Sal: ÖP

Lärare: VV/EN

Övrigt: Attendance required!

VECKA 50

Dag: Måndag

Datum: 2018-12-10

Tid: 14-18

Aktivitet: Re-exam; Please NOTE! Obligatory registration must be done HERE, not later than10 days before re-exam. The link opens after the first exam date has passed.

Sal: ÖP

Lärare:

Övrigt: