Strategic Marketing Planning

Moment: 4 - H16

Momentnamn: Strategic Marketing Planning

Kurs: Consumer Behavior, Market Analysis and Strategic Decision Making M4

Kurskod(er): 2FE177

Kursplan(er): 2FE177

Kartor: www.umu.se/om-universitetet/kartor

Lärare: Galina Biedenbach

E-post: galina.biedenbach@umu.se

Övrigt: Textbook: Wood, M.B. (2014). The Marketing Plan Handbook. 5th edition. International edition. Harlow: Pearson Education. ISBN-10: 1292021675, ISBN-13: 9781292021676.

Dag

Datum

Tid

Aktivitet

Sal

Lärare

Annat

VECKA 48

Dag: Fredag

Datum: 2016-12-02

Tid: 10-12

Aktivitet: General introduction to the course and main activities. Important to attend - we will form teams and assign organizations.

Sal: Ub333

Lärare: GB

Övrigt: Reading assignment: Wood 2014, Ch. 1.

VECKA 49

Dag: Måndag

Datum: 2016-12-05

Tid: 08-17

Aktivitet: Visits and general presentations of organizations.

Sal:

Lärare: GB

Övrigt: Compulsory. See specific schedule for each team in Cambro. Reading assignment: articles.

Dag: Tisdag

Datum: 2016-12-06

Tid: -

Aktivitet: ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Preparation for Meeting I. Questions should be sent by e-mail to the organization and GB no later than 15.00 p.m.

Sal:

Lärare:

Övrigt: Reading assignment: Wood 2014, Ch. 2, 3.

Dag: Onsdag

Datum: 2016-12-07

Tid: -

Aktivitet: Meeting I at organizations. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS.

Sal:

Lärare:

Övrigt: Compulsory. See specific schedule for each team in Cambro.

Dag: Torsdag

Datum: 2016-12-08

Tid: -

Aktivitet: Group work. PPT slides should be sent by e-mail to GB no later than 17.00 p.m.

Sal:

Lärare:

Övrigt:

Dag: Fredag

Datum: 2016-12-09

Tid: 08-15

Aktivitet: Seminar I. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation and discussion.

Sal: S306

Lärare: GB

Övrigt: Compulsory.

Dag: Fredag

Datum: 2016-12-09

Tid: 15-

Aktivitet: Tutoring. Sign up at the seminar.

Sal: S306

Lärare: GB

Övrigt: Optional.

VECKA 50

Dag: Måndag

Datum: 2016-12-12

Tid: -

Aktivitet: PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Preparation for Meeting II. Questions should be sent by e-mail to the organization and GB no later than 15.00 p.m.

Sal:

Lärare:

Övrigt: Reading assignment: Wood 2014, Ch. 4, 5.

Dag: Tisdag

Datum: 2016-12-13

Tid: -

Aktivitet: Meeting II at organizations. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING.

Sal:

Lärare:

Övrigt: Compulsory.

Dag: Onsdag

Datum: 2016-12-14

Tid: -

Aktivitet: Group work. PPT slides should be sent by e-mail to GB no later than 17.00 p.m.

Sal:

Lärare:

Övrigt:

Dag: Torsdag

Datum: 2016-12-15

Tid: 08-15

Aktivitet: Seminar II. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation and discussion.

Sal: S306

Lärare: GB

Övrigt: Compulsory.

Dag: Torsdag

Datum: 2016-12-15

Tid: 15-

Aktivitet: Tutoring. Sign up at the seminar.

Sal: S306

Lärare: GB

Övrigt: Optional.

Dag: Fredag

Datum: 2016-12-16

Tid: -

Aktivitet: DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Preparation for Meeting III. Questions should be sent by e-mail to the organization and GB no later than 15.00 p.m.

Sal:

Lärare:

Övrigt: Reading assignment: Wood 2014, Ch. 6-10.

VECKA 51

Dag: Måndag

Datum: 2016-12-19

Tid: -

Aktivitet: Meeting III at organizations. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. See separate schedule.

Sal:

Lärare:

Övrigt: Compulsory.

Dag: Tisdag

Datum: 2016-12-20

Tid: -

Aktivitet: Group work - marketing plan.

Sal:

Lärare:

Övrigt:

Dag: Onsdag

Datum: 2016-12-21

Tid: -

Aktivitet: Group work - marketing plan.

Sal:

Lärare:

Övrigt:

VECKA 01

Dag: Onsdag

Datum: 2017-01-04

Tid: -

Aktivitet: Individual work - reflection paper.

Sal:

Lärare:

Övrigt:

Dag: Torsdag

Datum: 2017-01-05

Tid: -

Aktivitet: Individual work - reflection paper.

Sal:

Lärare:

Övrigt:

VECKA 02

Dag: Måndag

Datum: 2017-01-09

Tid: -

Aktivitet: THE MARKETING PLAN should be sent by e-mail to the organization, GB, and Urkund no later than 15.00 p.m. Urkund: galina.biedenbach.umu@analys.urkund.se

Sal:

Lärare:

Övrigt:

Dag: Tisdag

Datum: 2017-01-10

Tid: -

Aktivitet: Preparing presentations. The final presentations should be sent by e-mail to GB no later than 15.00 p.m.

Sal:

Lärare:

Övrigt:

Dag: Onsdag

Datum: 2017-01-11

Tid: 08-17

Aktivitet: Presentations of MARKETING PLANS.

Sal:

Lärare: GB, org.

Övrigt: Compulsory. See specific schedule for each team in Cambro.

Dag: Torsdag

Datum: 2017-01-12

Tid: 08-17

Aktivitet: Presentations of MARKETING PLANS.

Sal:

Lärare: GB, org.

Övrigt: Compulsory. See specific schedule for each team in Cambro.

Dag: Fredag

Datum: 2017-01-13

Tid: 08-15

Aktivitet: Seminar III. REFLECTIONS. The lists of participants and time for each group will be published on the course website in Cambro.

Sal: S306

Lärare: GB

Övrigt: Compulsory.