Moment: 4 - H16
Momentnamn: Strategic Marketing Planning
Kurs: Consumer Behavior, Market Analysis and Strategic Decision Making M4
Kurskod(er): 2FE177
Kursplan(er): 2FE177
Lärare: Galina Biedenbach
E-post: galina.biedenbach@umu.se
Övrigt: Textbook: Wood, M.B. (2014). The Marketing Plan Handbook. 5th edition. International edition. Harlow: Pearson Education. ISBN-10: 1292021675, ISBN-13: 9781292021676.