Moment: 3 - H14
Momentnamn: Consumer and Market Analysis
Kurs: Consumer Behavior, Market Analysis and Strategic Decision Making m3
Kurskod(er): 2FE177
Kursplan(er): 2FE177
Lärare: Vladimir Vanyushyn
Telefon: 090-786 5886
E-post: vladimir.vanyushyn@usbe.umu.se
Övrigt: The course is centered on Markstrat simulation. For further details about the simulation and to register later on, visit Markstrat.
Dag: Måndag
Datum: 2014-11-03
Tid: 09-12
Aktivitet: Course introduction and overview. Marketing models. Markstrat Intro I. Organization of teams: team IDs and passwords are communicated at the end of the class. Readings: Ch. 1 to 5 LGT
Sal: Triple Helix
Lärare: VV
Övrigt: Attendance strongly recommended!
Dag: Tisdag
Datum: 2014-11-04
Tid: 13-15
Aktivitet: Understanding Customers. A review of marketing research reports. Consumer analysis.
Sal: S104
Lärare: VV
Övrigt:
Dag: Onsdag
Datum: 2014-11-05
Tid: -
Aktivitet: Group Work: Markstrat Period I decision round. Decisions due at 16.00. The starting situations (Company reports for period 0) are available from the Student Office at 10.00.
Lärare:
Övrigt: Participation required. University presence recommended!
Dag: Torsdag
Datum: 2014-11-06
Tid: 10-12
Aktivitet: Markstrat Intro II. Readings: Ch. 6, 7 LGT
Sal: Triple Helix
Lärare: VV
Övrigt:
Dag: Torsdag
Datum: 2014-11-06
Tid: 13-14:30
Aktivitet: Information for those who are going to write Examensarbete/Degree project 30 hp in spring -15
Sal: HsalA
Lärare: UN
Övrigt: Not part of the course
Dag: Torsdag
Datum: 2014-11-06
Tid: 15-16:30
Aktivitet: Information for those who are going to write 2nd year Master’s thesis 30 hp in spring -15
Sal: HsalA
Lärare: UN
Övrigt: Not part of the course
Dag: Måndag
Datum: 2014-11-10
Tid: -
Aktivitet: Group Work: Markstrat Period II decision round. Decisions due at 16.00
Lärare:
Övrigt: Participation required. University presence recommended!
Dag: Tisdag
Datum: 2014-11-11
Tid: 13-16
Aktivitet: Marketing Diagnostics and Resource Allocation
Sal: HC205 f
Lärare: VV
Övrigt:
Dag: Onsdag
Datum: 2014-11-12
Tid: -
Aktivitet: Group Work: Markstrat Period III decision round. Decisions due at 16.00
Lärare:
Övrigt: Participation required.
Dag: Torsdag
Datum: 2014-11-13
Tid: -
Aktivitet: Group Work: Markstrat Period IV decision round. Decisions due at 16.00
Lärare:
Övrigt: Participation required.
Dag: Fredag
Datum: 2014-11-14
Tid: 10-12
Aktivitet: The Marketing Strategy Process. Competition and market evolution
Sal: HC205 f
Lärare:
Övrigt:
Dag: Måndag
Datum: 2014-11-17
Tid: -
Aktivitet: Group Work: Markstrat Period V decision round. Decisions due at 16.00
Lärare:
Övrigt: Participation required.
Dag: Tisdag
Datum: 2014-11-18
Tid: 10-15
Aktivitet: Industry meeting (a.k.a seminar)
Sal: HB206 flex
Lärare:
Övrigt: Attendance required
Dag: Onsdag
Datum: 2014-11-19
Tid: -
Aktivitet: Group Work: Markstrat Period VI decision round. Decisions due at 16.00
Lärare:
Övrigt: Participation required.
Dag: Torsdag
Datum: 2014-11-20
Tid: -
Aktivitet: Group Work: Markstrat Period VII decision round. Decisions due at 16.00
Lärare:
Övrigt: Participation required.
Dag: Fredag
Datum: 2014-11-21
Tid: -
Aktivitet: Group Work: Markstrat Period VIII decision round. Decisions due at 16.00
Lärare:
Övrigt: Participation required.
Dag: Fredag
Datum: 2014-11-28
Tid: 09-16
Aktivitet: Final Presentations. Simulation conclusions and debriefing
Sal: Triple Helix
Lärare:
Övrigt: Attendance required
Dag: Tisdag
Datum: 2014-12-02
Tid: 14-18
Aktivitet: Final exam Please NOTE! Obligatory registration must be done HERE, not later than 10 days before exam. The link opens when the course start.
Sal: Skrivsal 7
Lärare:
Övrigt: Attendance required
Dag: Lördag
Datum: 2015-01-10
Tid: 09-13
Aktivitet: Reexamination Please NOTE! Obligatory registration must be done HERE, not later than10 days before re-exam. The link opens after the first exam date has passed.
Sal: Skrivsal 4
Lärare:
Övrigt:
