Moment: 4 - H14
Momentnamn: Strategizing - planning and processes
Kurs: Consumer behavior, Market Analysis and Strategic Decision Making m4
Kurskod(er): 2FE177
Kursplan(er): 2FE177
Lärare: Galina Biedenbach
E-post: galina.biedenbach@usbe.umu.se
Övrigt: The latest edition of our textbook: Wood, M.B. (2014). The Marketing Plan Handbook. 5th edition. International edition. Upper Saddle River: Pearson. ISBN-10: 1292021675, ISBN-13: 9781292021676.
Dag: Onsdag
Datum: 2014-12-03
Tid: 13-15
Aktivitet: General introduction to the course and main activities. Formation of teams.
Sal: Hsal B
Lärare: GB
Övrigt: Compulsory. Reading assignment: Wood 2014, Ch. 1
Dag: Torsdag
Datum: 2014-12-04
Tid: 08-15
Aktivitet: Visits and general presentations of organizations
Sal: See specific schedule for each team in Cambro
Lärare: GB
Övrigt: Compulsory
Dag: Fredag
Datum: 2014-12-05
Tid: -
Aktivitet: Individual work
Lärare:
Övrigt: Reading assignment: articles
Dag: Måndag
Datum: 2014-12-08
Tid: -
Aktivitet: ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Preparation for Hearing I. Questions to be asked at the hearing should be sent by e-mail to the organization and GB no later than 15.00 p.m.
Lärare:
Övrigt: Reading assignment: Wood 2014, Ch. 2, 3
Dag: Tisdag
Datum: 2014-12-09
Tid: -
Aktivitet: Hearing I at organizations. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. See separate schedule
Sal: See specific schedule for each team in Cambro
Lärare:
Övrigt: Compulsory
Dag: Torsdag
Datum: 2014-12-11
Tid: 08-12
Aktivitet: Seminar I. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation and discussion
Sal: Ub337
Lärare: GB
Övrigt: Compulsory
Dag: Fredag
Datum: 2014-12-12
Tid: 10-12
Aktivitet: Tutoring. Sign up on the course website in Cambro
Sal: S305c
Lärare: GB
Övrigt: Optional
Dag: Måndag
Datum: 2014-12-15
Tid: -
Aktivitet: PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Preparation for Hearing II. Questions should be sent by e-mail to the organization and GB no later than 15.00 p.m.
Lärare: GB
Övrigt: Reading assignment: Wood 2014, Ch. 4, 5
Dag: Tisdag
Datum: 2014-12-16
Tid: -
Aktivitet: Hearing II at organizations. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. See separate schedule
Sal: See specific schedule for each team in Cambro
Lärare:
Övrigt: Compulsory
Dag: Torsdag
Datum: 2014-12-18
Tid: 08-12
Aktivitet: Seminar II. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation and discussion
Sal: Ub337
Lärare: GB
Övrigt: Compulsory
Dag: Fredag
Datum: 2014-12-19
Tid: 10-12
Aktivitet: Tutoring. Sign up on the course website in Cambro
Sal: S305c
Lärare:
Övrigt: Optional
Dag: Måndag
Datum: 2014-12-22
Tid: -
Aktivitet: CHRISTMAS BREAK UNTIL 2013-01-04
Lärare:
Övrigt:
Dag: Måndag
Datum: 2015-01-05
Tid: -
Aktivitet: DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Preparation for Hearing III. Questions should be sent by e-mail to the organization and GB no later than 15.00 p.m.
Lärare:
Övrigt: Reading assignment: Wood 2014, Ch. 6-10
Dag: Onsdag
Datum: 2015-01-07
Tid: -
Aktivitet: Hearing III at organizations. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. See separate schedule
Sal: See specific schedule for each team in Cambro
Lärare:
Övrigt: Compulsory
Dag: Fredag
Datum: 2015-01-09
Tid: 08-12
Aktivitet: Seminar III. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Presentation and discussion
Sal: S305
Lärare: GB
Övrigt: Compulsory
Dag: Måndag
Datum: 2015-01-12
Tid: -
Aktivitet: THE MARKETING PLAN should be sent by e-mail to the organization, Urkund, and GB no later than 15.00 p.m.
Lärare:
Övrigt: Urkund: galina.biedenbach.umu@ analys.urkund.se
Dag: Tisdag
Datum: 2015-01-13
Tid: -
Aktivitet: Preparing presentations. The final presentations should be sent by e-mail to GB no later than 16.00 p.m.
Lärare:
Övrigt:
Dag: Onsdag
Datum: 2015-01-14
Tid: 08-17
Aktivitet: Presentation of THE MARKETING PLANS for organizations
Lärare: GB, org.
Övrigt: Compulsory. See specific schedule for each team in Cambro
Dag: Torsdag
Datum: 2015-01-15
Tid: -
Aktivitet: Preparing the individual REFLECTION PAPER
Lärare:
Övrigt:
Dag: Fredag
Datum: 2015-01-16
Tid: 08-15
Aktivitet: Seminar IV. REFLECTIONS. The lists of participants and time for each group will be published on the course website in Cambro
Sal: Ub337
Lärare: GB
Övrigt: Compulsory