Moment: 4 - H12
Momentnamn: Strategizing - planning and processes
Kurs: Consumer Behavior, Market Analysis and Strategic Decision Making mod 4
Kurskod(er): 2FE177
Kursplan(er): 2FE177
Lärare: Galina Biedenbach
Telefon: 090-786 6150
E-post: galina.biedenbach@usbe.umu.se
Övrigt: Syllabus Consumer Behavior, Market Analysis and Strategic Decision Making D 30hp (Course description and course literature)
Dag: Måndag
Datum: 2012-12-10
Tid: 13:00-15:00
Aktivitet: General introduction to the course and main activities. Formation of teams.
Sal: Hsal C
Lärare: GB
Övrigt: Compulsory. Reading assignment: Wood 2011, Ch. 1
Dag: Tisdag
Datum: 2012-12-11
Tid: 11:00-12:00
Aktivitet: Visit and general presentation of Sliperiet (Teams 3A, 3B, 3C)
Lärare:
Övrigt: Compulsory
Dag: Onsdag
Datum: 2012-12-12
Tid: 09:00-10:00
Aktivitet: Visit and general presentation of USBE (Teams 1A, 1B, 1C)
Sal: S313
Lärare:
Övrigt: Compulsory
Dag: Onsdag
Datum: 2012-12-12
Tid: 10:00-11:00
Aktivitet: Visit and general presentation of International football festival (Teams 2A, 2B, 2C)
Sal: Ub340
Lärare:
Övrigt: Compulsory
Dag: Onsdag
Datum: 2012-12-12
Tid: 13:00-15:00
Aktivitet: Guest lecture: Working as a consultant. Maria Gårdlund, CEO, SWECO Eurofutures
Lärare:
Övrigt: Joint lecture for all specializations
Dag: Torsdag
Datum: 2012-12-13
Tid: -
Aktivitet: ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Preparation for Hearing I. Questions to be asked at the hearing should be sent by e-mail to the organization no later than 15.00 p.m.
Lärare:
Övrigt: Reading assignment: Wood 2011, Ch. 2, 3
Dag: Fredag
Datum: 2012-12-14
Tid: 08:00-17:00
Aktivitet: Hearing I at organizations. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. See separate schedule
Sal: See specific schedule in Cambro for each team
Lärare:
Övrigt: Compulsory
Dag: Måndag
Datum: 2012-12-17
Tid: 08:00-10:00
Aktivitet: Seminar I. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation of papers and discussion (Teams 1A, 2A, 3A)
Sal: S212
Lärare: GB
Övrigt: Compulsory
Dag: Måndag
Datum: 2012-12-17
Tid: 10:00-12:00
Aktivitet: Seminar I. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation of papers and discussion (Teams 1B, 2B, 3B)
Sal: S212
Lärare: GB
Övrigt: Compulsory
Dag: Måndag
Datum: 2012-12-17
Tid: 13:00-15:00
Aktivitet: Seminar I. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation of papers and discussion (Teams 1C, 2C, 3C)
Sal: S310
Lärare: GB
Övrigt: Compulsory
Dag: Tisdag
Datum: 2012-12-18
Tid: -
Aktivitet: PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Preparation for Hearing II. Questions to be asked at the hearing should be sent by e-mail to the organization no later than 15.00 p.m.
Lärare:
Övrigt: Reading assignment: Wood 2011, Ch. 4, 5
Dag: Onsdag
Datum: 2012-12-19
Tid: 08:00-17:00
Aktivitet: Hearing II at organizations. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. See separate schedule
Sal: See specific schedule in Cambro for each team
Lärare:
Övrigt: Compulsory
Dag: Torsdag
Datum: 2012-12-20
Tid: 09:00-15:00
Aktivitet: Tutoring. Sign up on the course website in Cambro
Sal: S305e
Lärare: GB
Övrigt:
Dag: Fredag
Datum: 2012-12-21
Tid: 08:00-10:00
Aktivitet: Seminar II. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation of papers and discussion (Teams 1A, 2A, 3A)
Sal: S304
Lärare: GB
Övrigt: Compulsory
Dag: Fredag
Datum: 2012-12-21
Tid: 10:00-12:00
Aktivitet: Seminar II. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation of papers and discussion (Teams 1B, 2B, 3B)
Sal: S304
Lärare: GB
Övrigt: Compulsory
Dag: Fredag
Datum: 2012-12-21
Tid: 13:00-15:00
Aktivitet: Seminar II. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation of papers and discussion (Teams 1C, 2C, 3C)
Sal: S304
Lärare: GB
Övrigt: Compulsory
Dag: Måndag
Datum: 2012-12-24
Tid: -
Aktivitet: CHRISTMAS BREAK UNTIL 2013-01-06
Lärare:
Övrigt:
Dag: Måndag
Datum: 2013-01-07
Tid: -
Aktivitet: DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Preparation for Hearing III. Questions to be asked at the hearing should be sent by e-mail to the organization no later than 15.00 p.m.
Lärare:
Övrigt: Reading assignment: Wood 2011, Ch. 6-10
Dag: Tisdag
Datum: 2013-01-08
Tid: -
Aktivitet: Hearing III at organizations. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. See separate schedule
Sal: See specific schedule in Cambro for each team
Lärare:
Övrigt: Compulsory
Dag: Torsdag
Datum: 2013-01-10
Tid: 08:00-10:00
Aktivitet: Seminar III. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Presentation of papers and discussion (Teams 1A, 2A, 3A)
Sal: S309
Lärare: GB
Övrigt: Compulsory
Dag: Torsdag
Datum: 2013-01-10
Tid: 10:00-12:00
Aktivitet: Seminar III. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Presentation of papers and discussion (Teams 1B, 2B, 3B)
Sal: S309
Lärare: GB
Övrigt: Compulsory
Dag: Torsdag
Datum: 2013-01-10
Tid: 13:00-15:00
Aktivitet: Seminar III. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Presentation of papers and discussion (Teams 1C, 2C, 3C)
Sal: S309
Lärare: GB
Övrigt: Compulsory
Dag: Fredag
Datum: 2013-01-11
Tid: 09:00-15:00
Aktivitet: Tutoring. Sign up on the course website in Cambro
Sal: S305b
Lärare: GB
Övrigt:
Dag: Söndag
Datum: 2013-01-13
Tid: -
Aktivitet: THE MARKETING PLAN should be sent by e-mail to the organization and Galina no later than 16.00 p.m.
Lärare:
Övrigt:
Dag: Måndag
Datum: 2013-01-14
Tid: 13:00-15:00
Aktivitet: Presentation of THE MARKETING PLANS at the BOARD MEETING for International football festival (Teams 2A, 2B, 2C)
Sal: S312
Lärare: GB + managers
Övrigt: Compulsory
Dag: Tisdag
Datum: 2013-01-15
Tid: -
Aktivitet: Preparing the individual REFLECTION PAPER
Lärare:
Övrigt:
Dag: Onsdag
Datum: 2013-01-16
Tid: 09:00-11:00
Aktivitet: Presentation of THE MARKETING PLANS at the BOARD MEETING for USBE (Teams 1A, 1B, 1C)
Sal: S313
Lärare: GB + managers
Övrigt: Compulsory
Dag: Onsdag
Datum: 2013-01-16
Tid: 14:00-16:00
Aktivitet: Presentation of THE MARKETING PLANS at the BOARD MEETING for Sliperiet (Teams 3A, 3B, 3C)
Sal: S312
Lärare: GB + managers
Övrigt: Compulsory
Dag: Torsdag
Datum: 2013-01-17
Tid: 10:00-12:00
Aktivitet: Seminar IV. REFLECTIONS. The lists of participants and time for each group will be published on the course website in Cambro
Lärare: GB
Övrigt: Compulsory