Module: 1 - H09
Name of module: Consumer Behavior
Course: Marketing (1)
Course code(s): 2FE045
Syllabus(es): 2FE045
Homepage: www.usbe.umu.se/kursweb/ht09/2fe045mom1
Lecturer: Anna-Carin Nordvall, Galina Biedenbach
Telephone: 090-786 50 59, 090-786 61 50
E-mail: anna-carin.nordvall@usbe.umu.se, galina.biedenbach@usbe.umu.se
Other: OBSERVE! THE LECTURE HALLS AND SOME OF THE LESSONS HAVE BEEN CHANGED! COURSE MATERIAL: Solomon, M., Bamossy, G., Askegaard, S., and Hogg, M.K. (2007), Consumer Behavior: A European Perspective, 3 ed., Upper Saddle River: Pearson Prentice Hall.
Syllabus (course description and literature) for 2FE045 30hp and 2FE046 15hp. Link to the home page Master's program in Marketing
Day: Monday
Date: 2009-08-31
Time: 13:00-15:00
Subject: Introduction from the Dean and Registration
Room: Aula Nordica
Lecturer:
Other: Building E
Day: Tuesday
Date: 2009-09-01
Time: 10:00-12:00
Subject: Lecture 1. Introduction and Consumption History
Room: S305
Lecturer: ACN
Other: Readings: Solomon Chapter 1
Day: Wednesday
Date: 2009-09-02
Time: 11:00-13:00
Subject: Lecture 2. Perception, Motivation, Learning and Information Processing
Room: S213h
Lecturer: ACN
Other: Readings: Solomon Chapter 2,3
Day: Thursday
Date: 2009-09-03
Time: 10:00-12:00
Subject: Welcome event and introduction from the Vice-Chancellor
Room: Aula Nordica
Lecturer:
Other:
Day: Monday
Date: 2009-09-07
Time: 08:00-10:00
Subject: Lecture 3. Attitudes and Attitude Change
Room: Lecture Hall C
Lecturer: ACN
Other: Readings: Solomon Chapter 5, 6
Day: Monday
Date: 2009-09-07
Time: 12:00-17:00
Subject: Lunch and Kick-Off Event
Lecturer: Marketing Dept.
Other: More information later
Day: Friday
Date: 2009-09-11
Time: 08:00-10:00
Subject: Seminar 1. Group 1
Room: S311
Lecturer: ACN
Other: Individual assignment
Day: Friday
Date: 2009-09-11
Time: 10:00-12:00
Subject: Seminar 1. Group 2
Room: S311
Lecturer: ACN
Other: Individual assignment
Day: Friday
Date: 2009-09-11
Time: 13:00-15:00
Subject: Seminar 1. Group 3
Room: S311
Lecturer: ACN
Other: Individual assignment
Day: Monday
Date: 2009-09-14
Time: 08:00-10:00
Subject: Lecture 4. Consumers and Subcultures
Room: S213h
Lecturer: GB
Other: Readings: Solomon 12, 13, 16
Day: Friday
Date: 2009-09-18
Time: 08:00-10:00
Subject: Seminar 2. Group 3
Room: S311
Lecturer: GB
Other: Literature seminar
Day: Friday
Date: 2009-09-18
Time: 10:00-12:00
Subject: Seminar 2. Group 1
Room: S311
Lecturer: GB
Other: Literature seminar
Day: Friday
Date: 2009-09-18
Time: 13:00-15:00
Subject: Seminar 2. Group 2
Room: S311
Lecturer: GB
Other: Literature seminar
Day: Monday
Date: 2009-09-21
Time: 08:00-10:00
Subject: Lecture 5. Consumer Decision Making
Room: Lecture Hall B
Lecturer: ACN
Other: Readings: Solomon 8, 9, 10
Day: Wednesday
Date: 2009-09-23
Time: 08:00-12:00
Subject: Tutoring
Room: Office
Lecturer: ACN
Other:
Day: Friday
Date: 2009-09-25
Time: 08:00-10:00
Subject: Seminar 3. Group A
Room: S311
Lecturer: ACN
Other: Group assignment
Day: Friday
Date: 2009-09-25
Time: 10:00-12:00
Subject: Seminar 3. Group B
Room: S311
Lecturer: ACN
Other: Group assignment
Day: Friday
Date: 2009-09-25
Time: 13:00-15:00
Subject: Seminar 3. Group C
Room: S311
Lecturer: ACN
Other: Group assignment
Day: Monday
Date: 2009-09-28
Time: 13:5-15:0
Subject: Guest lecture. Dr. Rob Britton, Adviser to the Chairman of American Airlines, and Principal, AirLearn. “International airline alliances – how they form and how they work”.
Room: Lecture hall A
Lecturer:
Other:
Day: Friday
Date: 2009-10-02
Time: 14:00-18:00
Subject: EXAMINATION
Room: Skrivsal 2, ÖP
Lecturer:
Other:
Day: Thursday
Date: 2009-10-29
Time: 16:00-20:00
Subject: Re-exam
Room: Skrivsal 3, ÖP
Lecturer:
Other:
