Module: 2 - V09
Name of module: Marknadsföring
Course: Projektledning och marknadsföring
Course code(s): KOMB41, 1KO002
Lecturer: Helena Lindahl, Therese Jansson
Telephone: 090-786 7649, 090-786 6150
E-mail: helena.lindahl@usbe.umu.se, therese.jansson@usbe.umu.se
Other: Detta är ett delmoment inom programmet för medie- och kommunikationsvetenskap med inriktning mot strategisk kommunikation
Day: Monday
Date: 2009-02-23
Time: 10:15-12:00
Subject: Introduktion: Vad är marknadsföring?
Room: N430
Lecturer: HL, TJ
Other: Kap. 1, 12 Jobber & Fahy
Day: Monday
Date: 2009-02-23
Time: 13:15-15:00
Subject: Omvärld, ekonomi och moral
Room: S312
Lecturer: HL
Other: Kap. 2 Jobber & Fahy, kap. 1-3 Bonnedahl m.fl.
Day: Tuesday
Date: 2009-02-24
Time: 08:00-17:00
Subject: Egen inläsning kurslitteratur
Lecturer:
Other:
Day: Wednesday
Date: 2009-02-25
Time: 10:15-12:00
Subject: Konsumentbeteende
Room: B202
Lecturer: HL
Other: Kap. 3 Jobber & Fahy
Day: Wednesday
Date: 2009-02-25
Time: 13:15-15:00
Subject: Strategiska beslut; segmentering och positionering
Room: UB334
Lecturer: HL
Other: Kap. 5, 12 Jobber & Fahy
Day: Thursday
Date: 2009-02-26
Time: 10:15-12:00
Subject: Marknadsundersökningar; Introduktion Case 1
Room: S304
Lecturer: TJ
Other: Kap. 4 Jobber & Fahy
Day: Tuesday
Date: 2009-03-03
Time: 10:00-12:00
Subject: Examinerande moment; litteraturseminarium 1
Room: S206, UB334
Lecturer: HL, TJ
Other: Se separat schema
Day: Wednesday
Date: 2009-03-04
Time: 10:00-12:00
Subject: Handledning Case 1
Room: S214a
Lecturer: HL, TJ
Other: Se separat schema
Day: Thursday
Date: 2009-03-05
Time: 10:00-12:00
Subject: Handledning Case 1
Room: S314
Lecturer: HL, TJ
Other: Se separat schema
Day: Friday
Date: 2009-03-06
Time: 10:00-12:00
Subject: Examinerande moment; presentation och inlämning av Case 1
Room: UB340
Lecturer: HL, TJ
Other: Se separat schema
Day: Monday
Date: 2009-03-09
Time: 09:15-12:00
Subject: Produkter, tjänster och varumärken; Introduktion Case 2
Room: B204
Lecturer: TJ
Other: Kap. 6, 7 Jobber & Fahy
Day: Monday
Date: 2009-03-09
Time: 13:15-15:00
Subject: Integrerad marknadskommunikation
Room: B204
Lecturer: TJ
Other: Kap. 9, 10 Jobber & Fahy
Day: Tuesday
Date: 2009-03-10
Time: 10:15-12:00
Subject: Prissättning och distribution
Room: B202
Lecturer: TJ
Other: Kap. 8, 11 Jobber & Fahy
Day: Wednesday
Date: 2009-03-11
Time: 08:00-17:00
Subject: Eget arbete Case 2
Lecturer:
Other:
Day: Friday
Date: 2009-03-13
Time: 10:00-12:00
Subject: Examinerande moment; litteraturseminarium 2
Room: S303, UB341
Lecturer: HL, TJ
Other: Se separat schema
Day: Monday
Date: 2009-03-16
Time: 08:00-12:00
Subject: Handledning Case 2
Room: S305c
Lecturer: HL, TJ
Other: Se separat schema
Day: Wednesday
Date: 2009-03-18
Time: 10:15-12:00
Subject: Sammanfattning; perspektiv på marknadsföring
Room: B204
Lecturer: HL
Other:
Day: Wednesday
Date: 2009-03-18
Time: 10:15-10:15
Subject: Examinerande moment; inlämning Case 2
Room: B204
Lecturer: HL
Other:
Day: Thursday
Date: 2009-03-19
Time: 08:00-17:00
Subject: Eget arbete: Inläsning litteratur
Lecturer:
Other:
Day: Friday
Date: 2009-03-20
Time: 08:00-17:00
Subject: Eget arbete: Inläsning litteratur
Lecturer:
Other:
Day: Monday
Date: 2009-03-23
Time: 08:00-17:00
Subject: Eget arbete: Inläsning litteratur
Lecturer:
Other:
Day: Tuesday
Date: 2009-03-24
Time: 08:00-17:00
Subject: Eget arbete: Inläsning litteratur
Lecturer:
Other:
Day: Wednesday
Date: 2009-03-25
Time: 09:00-13:00
Subject: Examinerande moment; salstentamen
Room: ÖP Sal 3+6
Lecturer:
Other:
Day: Wednesday
Date: 2009-04-08
Time: -
Subject: Restuppgifter senast inlämnade
Lecturer:
Other:
Day: Saturday
Date: 2009-04-25
Time: 09:00-13:00
Subject: Examinerande moment; omtentamen
Room: ÖP Sal 1
Lecturer:
Other:
