Service Marketing and Marketing Ethics

Module: 1 - V09

Name of module: Service Marketing and Marketing Ethics

Course: Service Marketing and Marketing Ethics C (1+2)

Course code(s): 2FE124

Syllabus(es): 2FE124

Homepage: www.usbe.umu.se/kursweb/vt09/2fe124mom1

Maps: www.umu.se/english/about-umu/campus-maps

Lecturer: Johan Jansson (SM+ME), Karl-Johan Bonnedahl (ME)

Telephone: 090-786 78 72, 090-786 65 24

E-mail: johan.jansson@usbe.umu.se, karl.bonnedahl@usbe.umu.se

Other: This schedule covers both modules.
Syllabus. More about the literature here. Article authors refer to the article list. See course web site.
Latest update: 2009-03-09

Day

Date

Time

Subject

Room

Lecturer

Note

WEEK 04

Day: Monday

Date: 2009-01-19

Time: 08:00-10:00

Subject: Introduction for all exchange students

Room: s305

Lecturer: USBE

Other: USBE

Day: Monday

Date: 2009-01-19

Time: 13:00-18:00

Subject: Introduction for exchange students. More info

Room: Umu

Lecturer: Umu

Other: Umu

Day: Tuesday

Date: 2009-01-20

Time: 10:00-12:00

Subject: Introduction and registration. Important to participate!

Room: HsalA

Lecturer: JJ

Other: Important

Day: Tuesday

Date: 2009-01-20

Time: 13:00-16:00

Subject: Theme 1.
Suggested reading:
Wilson:
chap: 1, 5.

Room: HsalB

Lecturer: JJ

Other: Lecture

Day: Wednesday

Date: 2009-01-21

Time: 13:00-16:00

Subject: Theme 2.
Suggested reading:
Wilson:
chap: 2-4, Keillor et al., 2007.

Room: s213h

Lecturer: JJ

Other: Lecture

Day: Friday

Date: 2009-01-23

Time: 09:00-12:00

Subject: Theme 2.
Suggested reading:
Wilson:
chap: 6-7, Lacey et al. 2006.

Room: HsalA

Lecturer: JJ

Other: Lecture

WEEK 05

Day: Monday

Date: 2009-01-26

Time: 08:00-08:45

Subject: Seminar - Group A - 08.00 Sharp

Room: s304

Lecturer: JJ

Other: Examination/Deadline

Day: Monday

Date: 2009-01-26

Time: 09:00-09:45

Subject: Seminar - Group B - 09.00 Sharp

Room: s304

Lecturer: JJ

Other: Examination/Deadline

Day: Monday

Date: 2009-01-26

Time: 10:00-10:45

Subject: Seminar - Group C - 10.00 Sharp

Room: s304

Lecturer: JJ

Other: Examination/Deadline

Day: Monday

Date: 2009-01-26

Time: 11:00-11:45

Subject: Seminar - Group D - 11.00 Sharp

Room: s304

Lecturer: JJ

Other: Examination/Deadline

Day: Monday

Date: 2009-01-26

Time: 13:00-13:45

Subject: Seminar - Group E - 13.00 Sharp

Room: s304

Lecturer: JJ

Other: Examination/Deadline

Day: Monday

Date: 2009-01-26

Time: 14:00-14:45

Subject: Seminar - Group F - 14.00 Sharp

Room: s304

Lecturer: JJ

Other: Examination/Deadline

Day: Monday

Date: 2009-01-26

Time: 15:00-15:45

Subject: Seminar - Group G - 15.00 Sharp

Room: s304

Lecturer: JJ

Other: Examination/Deadline

Day: Monday

Date: 2009-01-26

Time: 16:00-16:45

Subject: Seminar - Group H - 16.00 Sharp

Room: s304

Lecturer: JJ

Other: Examination/Deadline

Day: Tuesday

Date: 2009-01-27

Time: 08:00-17:00

Subject: Uniaden

Room: Umu

Lecturer: HHUS

Other: Get a job!

Day: Wednesday

Date: 2009-01-28

Time: 13:00-16:00

Subject: Theme 3.
Suggested reading:
Wilson:
chap: 8-13, Matthing et al. 2004, Ueno, 2008, Bitner et al. 2000.

Room: s213h

Lecturer: JJ

Other: Lecture

Day: Thursday

Date: 2009-01-29

Time: 09:00-12:00

Subject: Supervision for mid exam/assignments

Room: Office

Lecturer: JJ

Other: Drop in

Day: Thursday

Date: 2009-01-29

Time: 13:00-16:00

Subject: Supervision for mid exam/assignments

Room: Office

Lecturer: JJ

Other: Drop in

Day: Friday

Date: 2009-01-30

Time: 13:00-13:00

Subject: Mail pair names and seminar topics

Room: Mail

Lecturer: JJ

Other: Deadline

WEEK 06

Day: Wednesday

Date: 2009-02-04

Time: 13:00-16:00

Subject: Mid exam

Lecturer: JJ

Other: Examination

Day: Thursday

Date: 2009-02-05

Time: 13:00-17:00

Subject: Theme 4 and general info on writing papers.
Suggested reading:
Wilson
chap: 14-16, Grove et al, 1996.

Room: s213h

Lecturer: JJ

Other: Lecture

Day: Friday

Date: 2009-02-06

Time: 13:00-16:00

Subject: Supervision for seminar

Room: Office

Lecturer: JJ

Other: Drop in

WEEK 07

Day: Monday

Date: 2009-02-09

Time: 09:00-12:00

Subject: Supervision for seminar

Room: Office

Lecturer: JJ

Other:

Day: Monday

Date: 2009-02-09

Time: 13:00-16:00

Subject: Supervision for seminar

Room: Office

Lecturer: JJ

Other:

Day: Tuesday

Date: 2009-02-10

Time: 13:00-16:00

Subject: Guest lecture: Presentation skills

Room: s213h

Lecturer: DF

Other: Dan Frost

Day: Wednesday

Date: 2009-02-11

Time: 13:00-16:00

Subject: Supervision for seminar

Room: Office

Lecturer: JJ

Other: Drop in

Day: Thursday

Date: 2009-02-12

Time: 07:59-09:30

Subject: Seminar - Group D

Room: s309

Lecturer: JJ

Other: Examination/Deadline

Day: Thursday

Date: 2009-02-12

Time: 08:15-09:45

Subject: Seminar - Group H

Room: s303

Lecturer: JJ

Other: Examination/Deadline

Day: Thursday

Date: 2009-02-12

Time: 09:59-11:30

Subject: Seminar - Group C

Room: s309

Lecturer: JJ

Other: Examination/Deadline

Day: Thursday

Date: 2009-02-12

Time: 10:15-11:45

Subject: Seminar - Group G

Room: s303

Lecturer: JJ

Other: Examination/Deadline

Day: Thursday

Date: 2009-02-12

Time: 12:59-14:30

Subject: Seminar - Group B

Room: s309

Lecturer: JJ

Other: Examination/Deadline

Day: Thursday

Date: 2009-02-12

Time: 13:15-14:45

Subject: Seminar - Group F

Room: s313

Lecturer: JJ

Other: Examination/Deadline

Day: Thursday

Date: 2009-02-12

Time: 14:59-16:30

Subject: Seminar - Group A

Room: s309

Lecturer: JJ

Other: Examination/Deadline

Day: Thursday

Date: 2009-02-12

Time: 15:15-16:45

Subject: Seminar - Group E

Room: s313

Lecturer: JJ

Other: Examination/Deadline

WEEK 08

Day: Tuesday

Date: 2009-02-17

Time: 09:00-12:00

Subject: Extra supervision

Room: Office

Lecturer: JJ

Other: Drop in

Day: Tuesday

Date: 2009-02-17

Time: 13:00-16:00

Subject: Extra supervision

Room: Office

Lecturer: JJ

Other: Drop in

Day: Wednesday

Date: 2009-02-18

Time: 10:00-12:00

Subject: Feedback on research overview papers and general supervision for group task

Room: s205h

Lecturer: JJ

Other: Lecture

Day: Thursday

Date: 2009-02-19

Time: 07:59-08:00

Subject: Deadline for turning in group tasks

Room: Office

Lecturer: JJ

Other: Deadline

Day: Thursday

Date: 2009-02-19

Time: 09:00-12:00

Subject: Presentation of group task. Groups A-D.

Room: s213h

Lecturer: JJ

Other: Examination

Day: Thursday

Date: 2009-02-19

Time: 13:00-15:00

Subject: Presentation of group task. Groups A-D.

Room: s213h

Lecturer: JJ

Other: Examination

Day: Friday

Date: 2009-02-20

Time: 09:00-12:00

Subject: Presentation of group task. Groups E-H.

Room: s213h

Lecturer: JJ

Other: Examination

Day: Friday

Date: 2009-02-20

Time: 13:00-15:00

Subject: Presentation of group task. Groups E-H.

Room: s213h

Lecturer: JJ

Other: Examination

WEEK 09

Day: Monday

Date: 2009-02-23

Time: 09:00-12:00

Subject: Intro to Marketing Ethics

Room: s205h

Lecturer: JJ, KJB

Other: Lecture

Day: Monday

Date: 2009-02-23

Time: 13:00-16:00

Subject: Re-sit on mid exam SM

Lecturer:

Other: Examination

Day: Tuesday

Date: 2009-02-24

Time: 13:00-17:00

Subject: Ethical dilemmas.
Suggested reading:
Lovins et al, 2007; MEA, 2005.

Room: s213h

Lecturer: KJB

Other: Lecture

Day: Thursday

Date: 2009-02-26

Time: 09:00-12:00

Subject: Perspectives on ethics.
Suggested reading:
Friedman, 1970.

Room: s213h

Lecturer: KJB

Other: Lecture

Day: Friday

Date: 2009-02-27

Time: 09:00-12:00

Subject: Stakeholder relations.
Suggested reading:
Freeman et al., 2007; Ghoshal, 2005.

Room: s213h

Lecturer: JJ

Other: Lecture

WEEK 10

Day: Monday

Date: 2009-03-02

Time: 09:00-12:00

Subject: Consumers and consumption.
Suggested reading:
Kasim, 2007; Pedersen et al., 2006.

Room: s205h

Lecturer: JJ

Other: Lecture

Day: Thursday

Date: 2009-03-05

Time: 08:00-09:30

Subject: Seminar - Group A

Room: s312

Lecturer: JJ

Other: Examination

Day: Thursday

Date: 2009-03-05

Time: 08:00-09:30

Subject: Seminar - Group E

Room: s304

Lecturer: KJB

Other: Examination

Day: Thursday

Date: 2009-03-05

Time: 10:00-11:30

Subject: Seminar - Group F

Room: s304

Lecturer: KJB

Other: Examination

Day: Thursday

Date: 2009-03-05

Time: 10:00-11:30

Subject: Seminar - Group B

Room: s312

Lecturer: JJ

Other: Examination

Day: Thursday

Date: 2009-03-05

Time: 13:00-14:30

Subject: Seminar - Group G

Room: s304

Lecturer: KJB

Other: Examination

Day: Thursday

Date: 2009-03-05

Time: 13:00-14:30

Subject: Seminar - Group C

Room: s312

Lecturer: JJ

Other: Examination

Day: Thursday

Date: 2009-03-05

Time: 15:00-16:30

Subject: Seminar - Group D

Room: s312

Lecturer: JJ

Other: Examination

Day: Thursday

Date: 2009-03-05

Time: 15:00-16:30

Subject: Seminar - Group H

Room: s304

Lecturer: KJB

Other: Examination

Day: Friday

Date: 2009-03-06

Time: 09:00-12:00

Subject: Ethics and marketing tools.
Suggested reading:
Hughner et al., 2007; Peattie, 2009.

Room: s213h

Lecturer: JJ

Other: Lecture

Day: Friday

Date: 2009-03-06

Time: 13:00-13:00

Subject: Final grades for SM posted on web and notice board. Papers with comments available at the student services office

Room: -

Lecturer: JJ

Other:

WEEK 11

Day: Tuesday

Date: 2009-03-10

Time: 12:30-18:00

Subject: Supervision

Room: Offices

Lecturer: JJ, KJB

Other: Drop in

Day: Wednesday

Date: 2009-03-11

Time: 08:00-17:00

Subject: Service Management program 15 years lectures etc - In Swedish only

Room:

Lecturer: SM

Other:

Day: Thursday

Date: 2009-03-12

Time: 09:00-12:00

Subject: Mid exam

Lecturer: JJ, KJB

Other: Examination

Day: Friday

Date: 2009-03-13

Time: 10:00-12:00

Subject: Documentary films

Room: HsalD

Lecturer: JJ, KJB

Other: Films

Day: Friday

Date: 2009-03-13

Time: 13:00-15:00

Subject: Documentary films

Room: s213h

Lecturer: JJ, KJB

Other: Films

WEEK 12

Day: Monday

Date: 2009-03-16

Time: 13:00-17:00

Subject: Guest lecture JF/RQ and workshop

Room: s213h

Lecturer: JJ, KJB

Other: Lecture

Day: Tuesday

Date: 2009-03-17

Time: 09:00-12:00

Subject: Supervision

Room: Office

Lecturer: KJB

Other: Drop in

Day: Tuesday

Date: 2009-03-17

Time: 13:00-16:00

Subject: Supervision

Room: Office

Lecturer: KJB

Other: Drop in

Day: Wednesday

Date: 2009-03-18

Time: 09:00-12:00

Subject: Supervision

Room: Office

Lecturer: JJ

Other: Drop in

Day: Wednesday

Date: 2009-03-18

Time: 13:00-16:00

Subject: Supervision

Room: Office

Lecturer: JJ

Other: Drop in

Day: Thursday

Date: 2009-03-19

Time: 08:00-09:30

Subject: Pair seminar - Group H

Room: s212

Lecturer: JJ

Other: Examination

Day: Thursday

Date: 2009-03-19

Time: 08:00-09:30

Subject: Pair seminar - Group D

Room: s505

Lecturer: KJB

Other: Examination

Day: Thursday

Date: 2009-03-19

Time: 10:00-11:30

Subject: Pair seminar - Group C

Room: s309

Lecturer: KJB

Other: Examination

Day: Thursday

Date: 2009-03-19

Time: 10:00-11:30

Subject: Pair seminar - Group G

Room: s212

Lecturer: JJ

Other: Examination

Day: Thursday

Date: 2009-03-19

Time: 13:00-14:30

Subject: Pair seminar - Group B

Room: s505

Lecturer: KJB

Other: Examination

Day: Thursday

Date: 2009-03-19

Time: 13:00-14:30

Subject: Pair seminar - Group F

Room: s212

Lecturer: JJ

Other: Examination

Day: Thursday

Date: 2009-03-19

Time: 15:00-16:30

Subject: Pair seminar - Group E

Room: s212

Lecturer: JJ

Other: Examination

Day: Thursday

Date: 2009-03-19

Time: 15:00-16:30

Subject: Pair seminar - Group A

Room: s505

Lecturer: KJB

Other: Examination

Day: Friday

Date: 2009-03-20

Time: 16:00-16:00

Subject: Deadline for make-ups (if any) for SM module

Room: Office

Lecturer: JJ

Other: Deadline

Day: Friday

Date: 2009-03-20

Time: 16:00-16:00

Subject: Deadline for dilemma paper

Room: Office

Lecturer: JJ

Other: Deadline

WEEK 13

Day: Monday

Date: 2009-03-23

Time: 13:00-17:00

Subject: Extra lecture time prelim.

Room: s213h

Lecturer:

Other: Lecture

Day: Tuesday

Date: 2009-03-24

Time: 13:00-13:00

Subject: Deadline for home exam

Lecturer: JJ, KJB

Other: Deadline

WEEK 14

Day: Tuesday

Date: 2009-03-31

Time: 09:00-12:00

Subject: Re-sit on mid exam Marketing Ethics

Lecturer: JJ, KJB

Other: Examination

WEEK 16

Day: Friday

Date: 2009-04-17

Time: 13:00-13:00

Subject: Deadline for make-ups (if any) for ME module

Room: -

Lecturer: JJ, KJB

Other: