Module: 1 - V09
Name of module: Marknadsföring 7.5 hp
Course: Företagsekonomi A53 mom 1
Course code(s): 2FE010
Syllabus(es): 2FE010
Homepage: www.usbe.umu.se/kursweb/vt09/2fe010mom1
Lecturer: Bo Lemar, ansvarig lärare, Jan Bodin
Telephone: 070-679 0666, 090-786 6927
E-mail: (Bo nås via tel 070-6790666), jan.bodin@usbe.umu.se
Other: Ändrat 090126
Kursplan (Kursbeskrivning och litteratur)
Day: Monday
Date: 2009-01-19
Time: 09:15-12:00
Subject: Kursstart, introduktion samt föreläsning
Room: Hsal B Samh. v.huset
Lecturer: BL, JB
Other: Läs J o F kap 1
Day: Monday
Date: 2009-01-19
Time: 12:00-13:00
Subject: Registrering Tornet (Drop By)
Lecturer: Lennart W.
Other: Samhällsvetarhuset
Day: Tuesday
Date: 2009-01-20
Time: 09:15-12:00
Subject: Omvärldsanalys
Room: S213h
Lecturer: BL
Other: Läs J o F kap 2
Day: Wednesday
Date: 2009-01-21
Time: 09:15-12:00
Subject: Strategier och strategiska beslut
Room: Hsal G
Lecturer: BL
Other: Läs J o F kap 5
Day: Friday
Date: 2009-01-23
Time: 09:15-12:00
Subject: Konsumentbeteende och marknadsundersökningar
Room: S205h
Lecturer: JB
Other: Läs J o F kap 3-4
Day: Monday
Date: 2009-01-26
Time: 09:15-12:00
Subject: Introduktion till case 1 och vetenskapligt arbete/biblioteksinformation
Room: S213h
Lecturer: JB, MO
Other:
Day: Thursday
Date: 2009-01-29
Time: 08:15-10:00
Subject: Litteraturseminarium case 1, eget arbete. Grupperna 1, 2, 3 och 4
Room: Hsal A
Lecturer: BL
Other: OBS! ändrat schema
Day: Thursday
Date: 2009-01-29
Time: 10:15-12:00
Subject: Litteraturseminarium case 1, eget arbete. Grupperna 5, 6, 7, 8, 13, 14, 15 och 16
Room: Hsal A
Lecturer: BL
Other: OBS! ändrat schema
Day: Thursday
Date: 2009-01-29
Time: 13:15-15:00
Subject: Litteraturseminarium case 1, eget arbete. Grupperna 9, 10, 11, 12, 17, 18, 19 och 20
Room: Hsal A
Lecturer: BL
Other: OBS! ändrat schema
Day: Thursday
Date: 2009-01-29
Time: 15:15-17:00
Subject: Litteraturseminarium case 1, eget arbete. Grupperna 21, 22 och 23
Room: Hsal A
Lecturer: BL
Other: OBS! ändrat schema
Day: Tuesday
Date: 2009-02-03
Time: 08:15-12:00
Subject: Handledning case 1, eget arbete
Room: S302
Lecturer: BL
Other: Se separat schema
Day: Tuesday
Date: 2009-02-03
Time: 08:15-12:00
Subject: Handledning case 1, eget arbete
Room: S303
Lecturer: JB
Other: Se separat schema
Day: Tuesday
Date: 2009-02-03
Time: 13:15-16:00
Subject: Handledning case 1, eget arbete
Room: S302
Lecturer: BL
Other: Se separat schema
Day: Tuesday
Date: 2009-02-03
Time: 13:15-16:00
Subject: Handledning case 1, eget arbete
Room: S303
Lecturer: JB
Other: Se separat schema
Day: Wednesday
Date: 2009-02-04
Time: 09:15-12:00
Subject: Introduction case 2 samt värdeskapande 1
Room: S205h
Lecturer: JB
Other: Läs J o F kap 6-7
Day: Thursday
Date: 2009-02-05
Time: 09:15-12:00
Subject: Värdeskapande 2
Room: hSal A
Lecturer: BL
Other: Läs J o F kap 8-9
Day: Friday
Date: 2009-02-06
Time: 09:15-12:00
Subject: Värdeskapande 3 samt byte av artiklar inför litteraturseminarium case 2. Inlämning av case 1 senast 16,00.
Room: hSal C
Lecturer: BL
Other: Läs J o F kap 10-11
Day: Monday
Date: 2009-02-09
Time: 08:15-12:00
Subject: Presentation av case 1, eget arbete
Room: s104
Lecturer: BL
Other: Se separat schema
Day: Monday
Date: 2009-02-09
Time: 08:15-12:00
Subject: Presentation av case 1, eget arbete
Room: s313
Lecturer: JB
Other: Se separat schema
Day: Monday
Date: 2009-02-09
Time: 13:15-17:00
Subject: Presentation av case 1, eget arbete
Room: s104
Lecturer: BL
Other: Se separat schema
Day: Monday
Date: 2009-02-09
Time: 13:15-17:00
Subject: Presentation av case 1, eget arbete
Room: s103
Lecturer: JB
Other: Se separat schema
Day: Tuesday
Date: 2009-02-10
Time: 08:15-12:00
Subject: Litteraturseminarium case 2
Room: S302
Lecturer: BL
Other: Se separat schema
Day: Tuesday
Date: 2009-02-10
Time: 08:15-12:00
Subject: Litteraturseminarium case 2
Room: S303
Lecturer: JB
Other: Se separat schema
Day: Tuesday
Date: 2009-02-10
Time: 13:15-15:00
Subject: Litteraturseminarium case 2
Room: S302
Lecturer: BL
Other: Se separat schema
Day: Tuesday
Date: 2009-02-10
Time: 13:15-15:00
Subject: Litteraturseminarium case 2
Room: S303
Lecturer: JB
Other: Se separat schema
Day: Friday
Date: 2009-02-13
Time: 09:15-12:00
Subject: Marknadsföring ur olika perspektiv. Inlämning av case 2 senast 16,00.
Room: hSal C
Lecturer: BL
Other:
Day: Tuesday
Date: 2009-02-17
Time: 09:15-12:00
Subject: Samanfattning av momentet
Room: s205h
Lecturer: BL, JB
Other: Läs J o F kap 12
Day: Friday
Date: 2009-02-20
Time: 14:00-18:00
Subject: Tentamen
Room: Skrivsal 3, ÖP
Lecturer:
Other:
Day: Thursday
Date: 2009-03-12
Time: 17:00-19:00
Subject: Tentamensgenomgång
Room: s205h
Lecturer: BL
Other:
Day: Saturday
Date: 2009-03-21
Time: 09:00-13:00
Subject: Omtentamen
Room: Skrivsal 2, ÖP
Lecturer:
Other:
