Module: 3 - H08
Name of module: Advanced Market Analysis
Course: Marketing (3)
Course code(s): 2FE045
Syllabus(es): 2FE045
Homepage: www.usbe.umu.se/kursweb/ht08/2fe045mom3
Lecturer: Vladimir Vanyushyn
Telephone: 090-786 7649
E-mail: vladimir.vanyushyn@usbe.umu.se
Other: Syllabus, course description and literature for 2FE045 30hp. Link to the home page Master's program in Marketing
Computer Labs are reserved for Markstrat groupwork. For further details about the simulation and to register, visit MarkstratOnline. The registration ID for this course is: A84891
Day: Wednesday
Date: 2008-11-05
Time: 13:00-16:00
Subject: Course introduction and overview. Marketing models. Markstrat Intro I. Organization of teams: team IDs and passwords are communicated at the end of the class. Readings: Ch. 1 to 5 LGT
Room: MC333
Lecturer: VV
Other:
Day: Monday
Date: 2008-11-10
Time: 09:00-12:00
Subject: Understanding Customers: MDS, Conjoint Analysis, Semantic Scales.
Room: s104
Lecturer: VV
Other:
Day: Tuesday
Date: 2008-11-11
Time: -
Subject: Group Work: Markstrat Period I decision round. Decisions due at 16.00. The starting situations (Company reports for period 0) are available from the Student Office at 10.00.
Lecturer:
Other:
Day: Wednesday
Date: 2008-11-12
Time: 09:00-12:00
Subject: Markstrat Intro II. Readings: Ch. 6, 7 LGT
Room: s104
Lecturer: VV
Other:
Day: Thursday
Date: 2008-11-13
Time: -
Subject: Group Work: Markstrat Period II decision round. Decisions due at 16.00
Lecturer:
Other:
Day: Friday
Date: 2008-11-14
Time: 09:00-12:00
Subject: Models for Marketing Diagnostics and Resource Allocation
Room: MC413
Lecturer: VV
Other:
Day: Monday
Date: 2008-11-17
Time: -
Subject: Group Work: Markstrat Period III decision round. Decisions due at 16.00
Lecturer:
Other:
Day: Tuesday
Date: 2008-11-18
Time: 09:00-12:00
Subject: The Marketing Strategy Process. Models for pricing, competition, market evolution
Room: s312
Lecturer: VV
Other:
Day: Thursday
Date: 2008-11-20
Time: -
Subject: Group Work: Markstrat Period IV decision round. Decisions due at 16.00.
Lecturer:
Other: Assignment 1 is due.
Day: Friday
Date: 2008-11-21
Time: -
Subject: Group Work: Markstrat Period V decision round. Decisions due at 16.00
Lecturer:
Other:
Day: Monday
Date: 2008-11-24
Time: 09:00-12:00
Subject: Multivariate Data Analysis. MDS and Conjoint analysis II.
Room: s104
Lecturer: VV
Other:
Day: Tuesday
Date: 2008-11-25
Time: -
Subject: Group Work: Markstrat Period VI decision round. Decisions due at 16.00
Lecturer:
Other:
Day: Wednesday
Date: 2008-11-26
Time: -
Subject: Group Work: Markstrat Period VII decision round. Decisions due at 16.00
Lecturer:
Other:
Day: Wednesday
Date: 2008-12-03
Time: 13:00-17:00
Subject: Final Presentations. Simulation conclusions and debriefing.
Room: s312
Lecturer: VV
Other: Assignment No. 2 is due.
Day: Saturday
Date: 2009-01-10
Time: 09:00-13:00
Subject: Make-up Exam
Room: Sal1
Lecturer: VV
Other:
