Module: 2 - H08
Name of module: Consumer Analysis
Course: Marketing (2)
Course code(s): 2FE045
Syllabus(es): 2FE045
Homepage: www.usbe.umu.se/kursweb/ht08/2fe045mom2
Lecturer: Vladimir Vanyushyn, Tommy Gärling
Telephone: 090-786 7649, TBA
E-mail: vladimir.vanyushyn@usbe.umu.se, Tommy.Garling@psy.gu.se
Other: KR: Kent, R. (2007) Marketing Research: Approaches, Methods and Applications in Europe.
LCS: Lambin, J.J., Chumpitaz, R, Schuiling, I. (2007) Ch. 5 - Measuring Customers Response
Syllabus, course description and literature for 2FE045 30hp and 2FE046 15hp. Link to the home page Master's program in Marketing
Day: Monday
Date: 2008-10-06
Time: 09:00-12:00
Subject: Course Introduction: overview of the course, learning outcomes, administrative issues. The research process and design. Client-based market research. Academic research in marketing.
Room: s305
Lecturer: VV
Other: Readings: Ch. 1&2 KR, LCS
Day: Tuesday
Date: 2008-10-07
Time: 13:00-15:00
Subject: Elective courses information
Room: Hsal D
Lecturer: Administrators
Other:
Day: Wednesday
Date: 2008-10-08
Time: 10:00-12:00
Subject: Types of marketing data and data collection. Sources of secondary data and the process of undertaking secondary research. Commercial and academic approaches to the analysis of qualitative data.
Room: s305
Lecturer: VV
Other: Ch. 3,4,10 KR
Day: Thursday
Date: 2008-10-09
Time: 13:00-15:00
Subject: Measurements in Marketing Research. Questionnaire design.
Room: MA166
Lecturer: VV
Other: Ch. 5&6 KR
Day: Friday
Date: 2008-10-10
Time: 09:00-12:00
Subject: Review of probability and statistical inference.Sampling. Basic descriptive summaries, visual representation of data.
Room: N450
Lecturer: VV
Other: Ch. 8&11 KR
Day: Monday
Date: 2008-10-13
Time: 10:00-17:00
Subject: Lab seminar & hands-on applications. This seminar covers the topic of the previous lecture.
Room: s114, s113
Lecturer: VV
Other: Readings: Session 1, SPSS. (!) Due: one-page summary for the group project
Day: Tuesday
Date: 2008-10-14
Time: 13:00-15:00
Subject: Casual Inferences. Research Designs. Experiments vs. non-experiments. Building blocks of experimental research designs.
Room: s104
Lecturer: TG
Other: Ch. 7&9 KR
Day: Wednesday
Date: 2008-10-15
Time: 10:00-12:00
Subject: Special issues in marketing research
Room: MA176
Lecturer: TG
Other: Articles comp.
Day: Wednesday
Date: 2008-10-15
Time: 13:00-15:00
Subject: Discussion seminar group I.
Room: s207
Lecturer: TG
Other: OBS! Changed time and date!
Day: Wednesday
Date: 2008-10-15
Time: 15:00-17:00
Subject: Discussion seminar group II.
Room: s207
Lecturer: TG
Other: OBS! Changed time and date!
Day: Monday
Date: 2008-10-20
Time: 10:00-12:00
Subject: Fundamentals of Data Analysis. Hypotheses testing.
Room: N410
Lecturer: VV
Other: Ch. 12&13 KR. (!) Due: interim progress report for the group project
Day: Tuesday
Date: 2008-10-21
Time: 10:00-17:00
Subject: Lab seminar & hands-on applications. This seminar covers the topic of the previous lecture.
Room: s108
Lecturer: VV
Other: Readings: Session 2, SPSS.
Day: Wednesday
Date: 2008-10-22
Time: 10:00-12:00
Subject: Regression analysis
Room: s103
Lecturer: VV
Other: Ch. 12&13, 14 (pp. 410-412, 434) in KR
Day: Thursday
Date: 2008-10-23
Time: 10:00-17:00
Subject: Lab seminar & hands-on applications. This seminar covers the topic of the previous lecture.
Room: s102
Lecturer: VV
Other: Readings: Session 3, SPSS
Day: Tuesday
Date: 2008-10-28
Time: 10:00-12:00
Subject: Commercial proprietary techniques. Q&A session.
Room: N450
Lecturer: VV
Other: Ch. 16, KR
Day: Friday
Date: 2008-10-31
Time: 13:00-17:00
Subject: Group Presentations
Room: s104
Lecturer: VV,TG
Other: Ch. 18 contains useful presentation hints
Day: Tuesday
Date: 2008-11-04
Time: 14:00-18:00
Subject: Final Exam
Room: Sal 8, ÖP
Lecturer:
Other:
