Moment: 2 - H08
Momentnamn: Consumer Analysis
Kurs: Marketing (2)
Kurskod(er): 2FE045
Kursplan(er): 2FE045
Lärare: Vladimir Vanyushyn, Tommy Gärling
Telefon: 090-786 7649, TBA
E-post: vladimir.vanyushyn@usbe.umu.se, Tommy.Garling@psy.gu.se
Övrigt: KR: Kent, R. (2007) Marketing Research: Approaches, Methods and Applications in Europe.
LCS: Lambin, J.J., Chumpitaz, R, Schuiling, I. (2007) Ch. 5 - Measuring Customers Response
Syllabus, course description and literature for 2FE045 30hp and 2FE046 15hp. Link to the home page Master's program in Marketing
Dag: Måndag
Datum: 2008-10-06
Tid: 09:00-12:00
Aktivitet: Course Introduction: overview of the course, learning outcomes, administrative issues. The research process and design. Client-based market research. Academic research in marketing.
Sal: s305
Lärare: VV
Övrigt: Readings: Ch. 1&2 KR, LCS
Dag: Tisdag
Datum: 2008-10-07
Tid: 13:00-15:00
Aktivitet: Elective courses information
Sal: Hsal D
Lärare: Administrators
Övrigt:
Dag: Onsdag
Datum: 2008-10-08
Tid: 10:00-12:00
Aktivitet: Types of marketing data and data collection. Sources of secondary data and the process of undertaking secondary research. Commercial and academic approaches to the analysis of qualitative data.
Sal: s305
Lärare: VV
Övrigt: Ch. 3,4,10 KR
Dag: Torsdag
Datum: 2008-10-09
Tid: 13:00-15:00
Aktivitet: Measurements in Marketing Research. Questionnaire design.
Sal: MA166
Lärare: VV
Övrigt: Ch. 5&6 KR
Dag: Fredag
Datum: 2008-10-10
Tid: 09:00-12:00
Aktivitet: Review of probability and statistical inference.Sampling. Basic descriptive summaries, visual representation of data.
Sal: N450
Lärare: VV
Övrigt: Ch. 8&11 KR
Dag: Måndag
Datum: 2008-10-13
Tid: 10:00-17:00
Aktivitet: Lab seminar & hands-on applications. This seminar covers the topic of the previous lecture.
Sal: s114, s113
Lärare: VV
Övrigt: Readings: Session 1, SPSS. (!) Due: one-page summary for the group project
Dag: Tisdag
Datum: 2008-10-14
Tid: 13:00-15:00
Aktivitet: Casual Inferences. Research Designs. Experiments vs. non-experiments. Building blocks of experimental research designs.
Sal: s104
Lärare: TG
Övrigt: Ch. 7&9 KR
Dag: Onsdag
Datum: 2008-10-15
Tid: 10:00-12:00
Aktivitet: Special issues in marketing research
Sal: MA176
Lärare: TG
Övrigt: Articles comp.
Dag: Onsdag
Datum: 2008-10-15
Tid: 13:00-15:00
Aktivitet: Discussion seminar group I.
Sal: s207
Lärare: TG
Övrigt: OBS! Changed time and date!
Dag: Onsdag
Datum: 2008-10-15
Tid: 15:00-17:00
Aktivitet: Discussion seminar group II.
Sal: s207
Lärare: TG
Övrigt: OBS! Changed time and date!
Dag: Måndag
Datum: 2008-10-20
Tid: 10:00-12:00
Aktivitet: Fundamentals of Data Analysis. Hypotheses testing.
Sal: N410
Lärare: VV
Övrigt: Ch. 12&13 KR. (!) Due: interim progress report for the group project
Dag: Tisdag
Datum: 2008-10-21
Tid: 10:00-17:00
Aktivitet: Lab seminar & hands-on applications. This seminar covers the topic of the previous lecture.
Sal: s108
Lärare: VV
Övrigt: Readings: Session 2, SPSS.
Dag: Onsdag
Datum: 2008-10-22
Tid: 10:00-12:00
Aktivitet: Regression analysis
Sal: s103
Lärare: VV
Övrigt: Ch. 12&13, 14 (pp. 410-412, 434) in KR
Dag: Torsdag
Datum: 2008-10-23
Tid: 10:00-17:00
Aktivitet: Lab seminar & hands-on applications. This seminar covers the topic of the previous lecture.
Sal: s102
Lärare: VV
Övrigt: Readings: Session 3, SPSS
Dag: Tisdag
Datum: 2008-10-28
Tid: 10:00-12:00
Aktivitet: Commercial proprietary techniques. Q&A session.
Sal: N450
Lärare: VV
Övrigt: Ch. 16, KR
Dag: Fredag
Datum: 2008-10-31
Tid: 13:00-17:00
Aktivitet: Group Presentations
Sal: s104
Lärare: VV,TG
Övrigt: Ch. 18 contains useful presentation hints
