Module: 1 - H08
Name of module: Consumer Behavior
Course: Marketing (1)
Course code(s): 2FE045
Syllabus(es): 2FE045
Homepage: www.usbe.umu.se/kursweb/ht08/2fe045mom1
Lecturer: Yvonne von Friedrichs Grängsjö, Agneta Marell,
Telephone: , 090-786 5511
E-mail: yvonne.grangsjo@miun.se, agneta.marell@usbe.umu.se,
Other: Syllabus, course description and literature for 2FE045 30hp and 2FE046 15hp. Link to the home page Master's program in Marketing
Day: Monday
Date: 2008-09-01
Time: 12:00-14:00
Subject: Welcome to USBE - introduction by Dean Lars Lindbergh. Information and registration
Room: Aula Nordica
Lecturer:
Other:
Day: Tuesday
Date: 2008-09-02
Time: 08:00-10:00
Subject: Introduction and Consumption History - Lecture
Room: S 104
Lecturer: YvfG
Other: Readings: Solomon Chapter 1
Day: Tuesday
Date: 2008-09-02
Time: 10:00-12:00
Subject: -"-
Room: N 440 NATURVET
Lecturer: YvFG
Other:
Day: Wednesday
Date: 2008-09-03
Time: 09:00-12:00
Subject: Perception, Motivation, Learning and Information Processing - Lecture
Room: S 312
Lecturer: AM
Other: Readings: Solomon Chapter 2 & 3
Day: Wednesday
Date: 2008-09-03
Time: 12:00-18:00
Subject: Kick-off with activities, study visit
Lecturer:
Other:
Day: Thursday
Date: 2008-09-04
Time: 09:00-12:00
Subject: Tutoring
Room: Office
Lecturer: YvFG
Other:
Day: Thursday
Date: 2008-09-04
Time: 13:00-15:00
Subject: Tutoring
Room: Office
Lecturer: YvFG
Other:
Day: Monday
Date: 2008-09-08
Time: 10:00-12:00
Subject: Attitudes and Attitude Change - Lecture
Room: MA 121 MIT
Lecturer: YvFG
Other: Readings: Solomon Chapter 7 & 8
Day: Tuesday
Date: 2008-09-09
Time: 08:00-12:00
Subject: Tutoring
Room: Office
Lecturer: YvFG
Other:
Day: Tuesday
Date: 2008-09-09
Time: 13:00-14:00
Subject: Tutoring
Room: Office
Lecturer: YvFG
Other:
Day: Thursday
Date: 2008-09-11
Time: 08:00-10:00
Subject: Seminar 1, Group 1
Room: B 206 HUM
Lecturer: YvFG
Other: Individual assignment
Day: Thursday
Date: 2008-09-11
Time: 10:00-12:00
Subject: Seminar 1, Group 2
Room: B 206 HUM
Lecturer: YvFG
Other: Individual assignment
Day: Thursday
Date: 2008-09-11
Time: 13:00-15:00
Subject: Seminar 1, Group 3
Room: MA 146 MIT
Lecturer: YvFG
Other: Individual assignment
Day: Monday
Date: 2008-09-15
Time: 13:00-15:00
Subject: Consumers and Subcultures - Lecture
Room: S 305
Lecturer: YvFG
Other: Readings: Solomon Chapter 13, 14 & 15
Day: Wednesday
Date: 2008-09-17
Time: 08:00-12:00
Subject: Tutoring
Room: Office
Lecturer: YvFG
Other:
Day: Wednesday
Date: 2008-09-17
Time: 13:00-17:00
Subject: Tutoring
Room: Office
Lecturer: YvFG
Other:
Day: Thursday
Date: 2008-09-18
Time: 08:00-10:00
Subject: Seminar 2, Group 3
Room: S 310
Lecturer: YvFG
Other: Literature seminar
Day: Thursday
Date: 2008-09-18
Time: 13:00-15:00
Subject: Seminar 2, Group 2
Room: MA 176 MIT
Lecturer: YvFG
Other: Literature seminar
Day: Thursday
Date: 2008-09-18
Time: 15:00-17:00
Subject: Seminar 2, Group 1
Room: MA 176 MIT
Lecturer: YvFG
Other: Literature seminar
Day: Friday
Date: 2008-09-19
Time: 08:15-10:00
Subject: Guest lecture; "Why Is It So Hard for Airlines to Make Money?" Rob Britton, former MD-Advertisting at American Airlines
Room: Hörsal G
Lecturer: RB
Other:
Day: Monday
Date: 2008-09-22
Time: 13:00-15:00
Subject: Consumer Decision Making - Lecture
Room: S 305
Lecturer: YvFG
Other: Readings: Solomon, Chapter 9, 10, 11 & 12
Day: Tuesday
Date: 2008-09-23
Time: 10:00-12:00
Subject: Tutoring
Room: Office
Lecturer: YvFG
Other:
Day: Tuesday
Date: 2008-09-23
Time: 13:00-15:00
Subject: Branding - Lecture
Room: S 205h
Lecturer: YvFG
Other:
Day: Wednesday
Date: 2008-09-24
Time: 10:00-12:00
Subject: Seminar 3, Group 2
Room: S 309
Lecturer: YvFG
Other: Group assignment
Day: Wednesday
Date: 2008-09-24
Time: 13:00-15:00
Subject: Seminar 3, Group 3
Room: S 309
Lecturer: YvFG
Other: Group assignment
Day: Wednesday
Date: 2008-09-24
Time: 15:00-17:00
Subject: Seminar 3, Group 1
Room: S 309
Lecturer: YvFG
Other: Group assignment
Day: Monday
Date: 2008-09-29
Time: 10:00-12:00
Subject: Symbolic Consumption - Lecture
Room: MA 236 MIT
Lecturer: YvFG
Other: Readings: Solomon, Chapter 16 & 17
Day: Friday
Date: 2008-10-03
Time: 14:00-18:00
Subject: EXAMINATION
Lecturer:
Other:
Day: Thursday
Date: 2008-10-30
Time: 16:00-20:00
Subject: Re-Exam
Lecturer:
Other:
