Module: 2 - H08
Name of module: Marketing
Course: International Business Administration A, module 2
Course code(s): 2FE012:2FE029
Syllabus(es): 2FE012:2FE029
Lecturer: Galina Ossipenko, Konrad Cassar-Naudi, Toomas Danneberg
Telephone: 090-786 6150
E-mail: galina.ossipenko@usbe.umu.se
Other: Jobber, David, and Fahy, John (2006), Foundations of Marketing, 2nd edition, McGraw Hill Education Europe. (J&F)
Murphy, Patrick E., and Laczniak, Gene R. (2006), Marketing Ethics – Cases and Readings, 1st edition, Pearson Prentice Hall, New Jersey. (M&L)
Syllabus (course description and readings)
Day: Monday
Date: 2008-10-06
Time: 10:00-12:00
Subject: Introduction. The nature of marketing.
Room: MA121
Lecturer: GO
Other: J&F (2006), Ch. 1
Day: Tuesday
Date: 2008-10-07
Time: 10:00-12:00
Subject: Ethics in Marketing
Room: MA121
Lecturer: Karl Bonnedahl
Other: M&L (2006), pp. 1-43
Day: Wednesday
Date: 2008-10-08
Time: 09:00-12:00
Subject: Marketing environment. Marketing planning and strategy. Introduction to the case.
Room: MA121
Lecturer: TD, GO
Other: J&F (2006), Ch. 2, Ch. 12; M&L (2006), pp. 118-142
Day: Thursday
Date: 2008-10-09
Time: 10:00-12:00
Subject: Consumer behavior. Market segmentation, targeting and positioning.
Room: MA121
Lecturer: TD
Other: J&F (2006), Ch. 3, Ch. 5
Day: Friday
Date: 2008-10-10
Time: 08:00-10:00
Subject: Lecture from the English department. Presentation.
Room: MA121
Lecturer: Karyn Sandström
Other:
Day: Friday
Date: 2008-10-10
Time: 10:00-12:00
Subject: Marketing research.
Room: MA121
Lecturer: TD
Other: J&F (2006), Ch. 4
Day: Monday
Date: 2008-10-13
Time: 08:00-09:00
Subject: Examination review MODULE 1
Room: Hsal C
Lecturer: JG
Other:
Day: Tuesday
Date: 2008-10-14
Time: 08:00-17:00
Subject: Seminar 1. Discussion of the case.
Lecturer: GO, KCN
Other: See the seminar schedule on the course website
Day: Friday
Date: 2008-10-17
Time: 08:00-17:00
Subject: Seminar 2. Presentation of the case assignment.
Lecturer: GO, KCN
Other: See the seminar schedule on the course website
Day: Monday
Date: 2008-10-20
Time: 10:00-12:00
Subject: Product and brand management.
Room: N200
Lecturer: GO
Other: J&F (2006), Ch. 6
Day: Tuesday
Date: 2008-10-21
Time: 09:00-11:00
Subject: Services marketing management. Introduction to the assignment.
Room: MA121
Lecturer: KCN, GO
Other: J&F (2006), Ch. 7
Day: Tuesday
Date: 2008-10-21
Time: 11:00-12:00
Subject: Guest lecturer. Michel Gautier, Fält Communications AB.
Room: MA121
Lecturer:
Other:
Day: Wednesday
Date: 2008-10-22
Time: 10:00-12:00
Subject: Pricing strategy and distribution management.
Room: MA121
Lecturer: GO
Other: J&F (2006), Ch. 8, Ch. 11
Day: Monday
Date: 2008-10-27
Time: 10:00-12:00
Subject: Integrated marketing communications.
Room: MA121
Lecturer: GO
Other: J&F (2006), Ch. 9, Ch. 10
Day: Tuesday
Date: 2008-10-28
Time: 08:00-17:00
Subject: Seminar 3. Presentation of the assignment findings.
Lecturer: GO, KCN
Other: See the seminar schedule on the course website
Day: Monday
Date: 2008-11-03
Time: 09:00-13:00
Subject: Written exam
Room: Skrivsal 3, ÖP
Lecturer:
Other:
Day: Saturday
Date: 2008-11-29
Time: 09:00-13:00
Subject: Re-exam
Room: Skrivsal 1, ÖP
Lecturer:
Other:
