Module: 1 - V08
Name of module: Service marketing and Marketing ethics
Course: Service marketing and Marketing ethics
Course code(s): 2FE124
Syllabus(es): 2FE124
Homepage: www.usbe.umu.se/kursweb/vt08/2fe124mom1
Lecturer: Johan Jansson, Helena Renström, Karl Bonnedahl
Telephone: 090-786 78 72, 090-786 78 71, 090-786 65 24
E-mail: johan.jansson@usbe.umu.se, helena.renstrom@usbe.umu.se, karl.bonnedahl@usbe.umu.se
Other: Prelim. schedule. This schedule covers both modules.
Syllabus. More about the literature here. Article numbers refer to the article compendium. See course web site.
Latest update: 2008-03-26
Day: Monday
Date: 2008-01-21
Time: 08:00-10:00
Subject: Introduction for international students
Room: HsalD
Lecturer: USBE
Other: Important
Day: Monday
Date: 2008-01-21
Time: 13:00-17:00
Subject: Introduction and registration. Important to participate!
Room: s205h
Lecturer: JJ, HR, KJB
Other: Lecture
Day: Tuesday
Date: 2008-01-22
Time: 13:00-17:00
Subject: Theme 1.
Suggested reading:
Zeithaml et al.:
chap: 1-2 and articles 5, 19, 21.
Room: s213h
Lecturer: JJ
Other: Lecture
Day: Wednesday
Date: 2008-01-23
Time: 13:00-17:00
Subject: Theme 2a.
Suggested reading:
Zeithaml et al.:
chap: 3-5 and articles 2.
Room: s213h
Lecturer: JJ
Other: Lecture
Day: Thursday
Date: 2008-01-24
Time: 13:00-17:00
Subject: Theme 2b.
Suggested reading:
Zeithaml et al.:
chap: 6-8 and articles 11, 15, 18, 22.
Room: s205h
Lecturer: HR
Other: Lecture
Day: Monday
Date: 2008-01-28
Time: 08:00-10:00
Subject: Service diary seminar - Group A1.
Room: s309
Lecturer: JJ
Other: Examination
Day: Monday
Date: 2008-01-28
Time: 08:00-10:00
Subject: Service diary seminar - Group B1.
Room: s305
Lecturer: HR
Other: Examination
Day: Monday
Date: 2008-01-28
Time: 10:00-12:00
Subject: Service diary seminar - Group A2.
Room: s309
Lecturer: JJ
Other: Examination
Day: Monday
Date: 2008-01-28
Time: 10:00-12:00
Subject: Service diary seminar - Group B2.
Room: s305
Lecturer: HR
Other: Examination
Day: Monday
Date: 2008-01-28
Time: 13:00-15:00
Subject: Service diary seminar - Group A3.
Room: s309
Lecturer: JJ
Other: Examination
Day: Monday
Date: 2008-01-28
Time: 13:00-15:00
Subject: Service diary seminar - Group B3.
Room: s305
Lecturer: HR
Other: Examination
Day: Monday
Date: 2008-01-28
Time: 15:00-17:00
Subject: Service diary seminar - Group A4.
Room: s309
Lecturer: JJ
Other: Examination
Day: Monday
Date: 2008-01-28
Time: 15:00-17:00
Subject: Service diary seminar - Group B4.
Room: s305
Lecturer: HR
Other: Examination
Day: Tuesday
Date: 2008-01-29
Time: 08:00-17:00
Subject: Uniaden
Room: Umu
Lecturer: HHUS
Other: Get a job!
Day: Wednesday
Date: 2008-01-30
Time: 13:00-17:00
Subject: Theme 3.
Suggested reading:
Zeithaml et al.:
chap: 9-14 and articles 3, 13, 16.
Room: s213h
Lecturer: JJ
Other: Lecture
Day: Thursday
Date: 2008-01-31
Time: 09:00-12:00
Subject: Supervision for short exam/assignments
Room: Office
Lecturer: JJ
Other: Drop in
Day: Thursday
Date: 2008-01-31
Time: 13:00-16:00
Subject: Supervision for short exam/assignments
Room: Office
Lecturer: JJ
Other: Drop in
Day: Monday
Date: 2008-02-04
Time: 13:00-17:00
Subject: Short exam on literature (dugga). Check assignment instructions
Room: s213h
Lecturer: JJ
Other: Examination
Day: Thursday
Date: 2008-02-07
Time: 09:00-12:00
Subject: Theme 4.
Suggested reading:
Zeithaml et al.:
chap: 15-18
and articles 6, 9, 10. Hand out of duggas.
Room: s205h
Lecturer: JJ
Other: Lecture
Day: Friday
Date: 2008-02-08
Time: 09:00-12:00
Subject: Supervision for seminar
Room: Office
Lecturer: JJ, HR
Other: Drop in
Day: Friday
Date: 2008-02-08
Time: 13:00-16:00
Subject: Supervision for seminar
Room: Office
Lecturer: JJ, HR
Other: Drop in
Day: Tuesday
Date: 2008-02-12
Time: 08:00-10:00
Subject: Pair seminars - Group B4.
Room: s311
Lecturer: JJ
Other: Examination
Day: Tuesday
Date: 2008-02-12
Time: 08:00-10:00
Subject: Pair seminars - Group A4.
Room: s313
Lecturer: HR
Other: Examination
Day: Tuesday
Date: 2008-02-12
Time: 10:00-12:00
Subject: Pair seminars - Group B3.
Room: s311
Lecturer: JJ
Other: Examination
Day: Tuesday
Date: 2008-02-12
Time: 10:00-12:00
Subject: Pair seminars - Group A3.
Room: s313
Lecturer: HR
Other: Examination
Day: Tuesday
Date: 2008-02-12
Time: 13:00-15:00
Subject: Pair seminars - Group B2.
Room: s311
Lecturer: JJ
Other: Examination
Day: Tuesday
Date: 2008-02-12
Time: 13:00-15:00
Subject: Pair seminars - Group A2.
Room: s313
Lecturer: HR
Other: Examination
Day: Tuesday
Date: 2008-02-12
Time: 15:00-17:00
Subject: Pair seminars - Group B1.
Room: s311
Lecturer: JJ
Other: Examination
Day: Tuesday
Date: 2008-02-12
Time: 15:00-17:00
Subject: Pair seminars - Group A1.
Room: s313
Lecturer: HR
Other: Examination
Day: Wednesday
Date: 2008-02-13
Time: 13:00-15:00
Subject: Karolina Wägar: "Learning about customers - on stage and backstage"
Room: s213h
Lecturer: JJ, HR
Other: Lecture
Day: Friday
Date: 2008-02-15
Time: 16:00-16:00
Subject: Deadline for turning in Service diary
Room: Office
Lecturer: JJ, HR
Other: Deadline
Day: Monday
Date: 2008-02-18
Time: 09:00-12:00
Subject: Supervision for seminar
Room: Office
Lecturer: JJ, HR
Other: Drop in
Day: Monday
Date: 2008-02-18
Time: 13:00-16:00
Subject: Supervision for seminar
Room: Office
Lecturer: JJ, HR
Other: Drop in
Day: Wednesday
Date: 2008-02-20
Time: 13:00-17:00
Subject: Feedback on pair seminar paper and general supervision for term paper
Room: s205h
Lecturer: JJ, HR
Other: Lecture
Day: Thursday
Date: 2008-02-21
Time: 09:00-12:00
Subject: Supervision for seminar
Room: Office
Lecturer: JJ, HR
Other: Drop in
Day: Thursday
Date: 2008-02-21
Time: 09:00-12:00
Subject: Supervision for seminar
Room: Office
Lecturer: JJ, HR
Other: Drop in
Day: Friday
Date: 2008-02-22
Time: 08:00-12:00
Subject: Presentation of term papers. All A groups.
Room: s213h
Lecturer: JJ
Other: Examination
Day: Friday
Date: 2008-02-22
Time: 08:00-12:00
Subject: Presentation of term papers. All B groups.
Room: HsalC
Lecturer: HR
Other: Examination
Day: Friday
Date: 2008-02-22
Time: 13:00-14:00
Subject: Presentation of term papers. All A groups.
Room: s213h
Lecturer: JJ
Other: Examination
Day: Monday
Date: 2008-02-25
Time: 09:00-12:00
Subject: Intro to Marketing Ethics.
Suggested reading:
C&M:
chap: 1, 3
Room: s213
Lecturer: JJ, KJB
Other: Lecture
Day: Monday
Date: 2008-02-25
Time: 13:00-17:00
Subject: Re-sit on short exam SM (omdugga)
Room: s213h
Lecturer: HR
Other: Examination
Day: Tuesday
Date: 2008-02-26
Time: 09:00-12:00
Subject: Ethical challenges
Suggested reading:
Article 14.
Room: s213h
Lecturer: KJB
Other: Lecture
Day: Thursday
Date: 2008-02-28
Time: 13:00-17:00
Subject: Perspectives on stakeholder relations
Suggested reading:
C&M: chap 2, 5 and article 12.
Room: s213h
Lecturer: JJ
Other: Lecture
Day: Friday
Date: 2008-02-29
Time: 09:00-12:00
Subject: Responsibility and the firm
Suggested reading:
C&M: chap: 4, 11, 12 and articles 4, 7.
Room: s213h
Lecturer: KJB
Other: Lecture
Day: Monday
Date: 2008-03-03
Time: 09:00-12:00
Subject: The citizen consumer
Suggested reading:
C&M: chap 6-8 and articles 1, 8.
Room: s213h
Lecturer: JJ
Other: Lecture
Day: Thursday
Date: 2008-03-06
Time: 08:00-10:00
Subject: Ethical diary sem. - Group B1.
Room: s309
Lecturer: JJ
Other: Examination
Day: Thursday
Date: 2008-03-06
Time: 08:00-10:00
Subject: Ethical diary sem. - Group A1.
Room: s312
Lecturer: KJB
Other: Examination
Day: Thursday
Date: 2008-03-06
Time: 10:00-12:00
Subject: Ethical diary sem. - Group B2.
Room: s309
Lecturer: JJ
Other: Examination
Day: Thursday
Date: 2008-03-06
Time: 10:00-12:00
Subject: Ethical diary sem. - Group A2.
Room: s312
Lecturer: KJB
Other: Examination
Day: Thursday
Date: 2008-03-06
Time: 13:00-15:00
Subject: Ethical diary sem. - Group A3.
Room: s312
Lecturer: KJB
Other: Examination
Day: Thursday
Date: 2008-03-06
Time: 13:00-15:00
Subject: Ethical diary sem. - Group B3.
Room: s309
Lecturer: JJ
Other: Examination
Day: Thursday
Date: 2008-03-06
Time: 15:00-17:00
Subject: Ethical diary sem. - Group A4.
Room: s312
Lecturer: KJB
Other: Examination
Day: Friday
Date: 2008-03-07
Time: 09:00-12:00
Subject: Ethics and marketing tools
Suggested reading:
C&M:
chap: 9-10 and articles 17, 20.
Room: s213h
Lecturer: JJ
Other: Lecture
Day: Friday
Date: 2008-03-07
Time: 13:00-13:00
Subject: Final grades for SM posted on web and notice board. Papers with comments available at the student services office
Room: -
Lecturer: JJ, HR
Other:
Day: Monday
Date: 2008-03-10
Time: 09:00-12:00
Subject: Supervision
Room: Office
Lecturer: JJ, KJB
Other: Drop in
Day: Monday
Date: 2008-03-10
Time: 13:00-16:00
Subject: Supervision
Room: Office
Lecturer: JJ, KJB
Other: Drop in
Day: Tuesday
Date: 2008-03-11
Time: 09:00-12:00
Subject: Short exam
Room: s213h
Lecturer: JJ, KJB
Other: Examination
Day: Wednesday
Date: 2008-03-12
Time: 13:00-17:00
Subject: Documentary movie/s and discussions
Room: s213h
Lecturer: JJ, KJB
Other: Movie
Day: Friday
Date: 2008-03-14
Time: 09:00-12:00
Subject: Supervision
Room: Office
Lecturer: JJ, KJB
Other: Drop in
Day: Monday
Date: 2008-03-17
Time: 13:00-17:00
Subject: Guest Lecture: Peter Dobers - Aesthetic Consumption and Sustainable Development
Room: s213h
Lecturer: JJ, KJB
Other: Lecture
Day: Wednesday
Date: 2008-03-19
Time: 08:00-10:00
Subject: Pair seminar - Group A4
Room: s312
Lecturer: JJ
Other: Examination
Day: Wednesday
Date: 2008-03-19
Time: 08:00-10:00
Subject: Pair seminar - Group B3
Room: s309
Lecturer: KJB
Other: Examination
Day: Wednesday
Date: 2008-03-19
Time: 10:00-12:00
Subject: Pair seminar - Group B2
Room: s309
Lecturer: KJB
Other: Examination
Day: Wednesday
Date: 2008-03-19
Time: 10:00-12:00
Subject: Pair seminar - Group A3
Room: s312
Lecturer: JJ
Other: Examination
Day: Wednesday
Date: 2008-03-19
Time: 13:00-15:00
Subject: Pair seminar - Group B1
Room: s309
Lecturer: KJB
Other: Examination
Day: Wednesday
Date: 2008-03-19
Time: 13:00-15:00
Subject: Pair seminar - Group A2
Room: s312
Lecturer: JJ
Other: Examination
Day: Wednesday
Date: 2008-03-19
Time: 15:00-17:00
Subject: Pair seminar - Group A1
Room: s312
Lecturer: JJ
Other: Examination
Day: Thursday
Date: 2008-03-20
Time: 16:00-16:00
Subject: Deadline for make-ups (if any) for SM module
Room: Office
Lecturer: JJ, HR
Other: Deadline
Day: Thursday
Date: 2008-03-20
Time: 16:00-16:00
Subject: Deadline for ethical diary
Room: Office
Lecturer: JJ, KJB
Other: Deadline
Day: Wednesday
Date: 2008-03-26
Time: 09:00-12:00
Subject: Supervision
Room: Office
Lecturer: JJ, KJB
Other: Drop in
Day: Wednesday
Date: 2008-03-26
Time: 13:00-16:00
Subject: Supervision
Room: Office
Lecturer: JJ, KJB
Other: Drop in
Day: Thursday
Date: 2008-03-27
Time: 09:00-12:00
Subject: Supervision
Room: Office
Lecturer: JJ, KJB
Other: Drop in
Day: Thursday
Date: 2008-03-27
Time: 13:00-16:00
Subject: Supervision
Room: Office
Lecturer: JJ, KJB
Other: Drop in
Day: Friday
Date: 2008-03-28
Time: 13:00-13:00
Subject: Deadline for home exam
Room: Office
Lecturer: JJ, KJB
Other: Deadline
Day: Monday
Date: 2008-03-31
Time: 09:00-12:00
Subject: Re-sit on short exam Marketing Ethics (omdugga)
Room: 5, ÖP
Lecturer: JJ, KJB
Other: Examination
Day: Friday
Date: 2008-04-18
Time: 13:00-13:00
Subject: Deadline for make-ups (if any) for ME module
Room: -
Lecturer: JJ, KJB
Other:
