Module: 4 - H07
Name of module: Executive Decision Making
Course: Marketing (4)
Course code(s): 2FE045
Syllabus(es): 2FE045
Lecturer: Peter Hultén (PH)
Telephone: 090-786 6927
E-mail: Peter.Hulten@usbe.umu.se
Day: Monday
Date: 2007-12-10
Time: 13:00-16:00
Subject: Course introduction. Chapter 1 Market driven strategies, Introduction to case work
Room: S504
Lecturer: PH
Other: Important information
Day: Tuesday
Date: 2007-12-11
Time: 13:00-15:00
Subject: Chapter 2. Corporate strategy
Room: S504
Lecturer: PH
Other:
Day: Wednesday
Date: 2007-12-12
Time: 13:00-16:00
Subject: Decision-Making 1: The decision context. Chapter 3. Product - market boundaries
Room: S504
Lecturer: PH
Other:
Day: Thursday
Date: 2007-12-13
Time: 11:00-12:30
Subject: Tutoring
Room: Office
Lecturer: PH
Other: Please make appointments in advance
Day: Friday
Date: 2007-12-14
Time: 10:00-12:00
Subject: Case seminar. Group A
Room: S505
Lecturer: PH
Other: Case McKinsey
Day: Friday
Date: 2007-12-14
Time: 13:00-15:00
Subject: Case seminar. Group B
Room: S505
Lecturer: PH
Other: Case McKinsey
Day: Monday
Date: 2007-12-17
Time: 09:00-12:00
Subject: Chapter 4. Segmentation - Posititioning, Decision-Making 2: Process and dynamics
Room: S104
Lecturer: PH
Other:
Day: Tuesday
Date: 2007-12-18
Time: 10:00-12:00
Subject: Chapter 8. New products, Market testing.
Room: S104
Lecturer: PH
Other:
Day: Wednesday
Date: 2007-12-19
Time: 10:00-12:00
Subject: Chapter 9. Strategic brand management
Room: S306
Lecturer: PH
Other:
Day: Thursday
Date: 2007-12-20
Time: 10:00-12:00
Subject: Case seminar. Group A
Room: S302
Lecturer: PH
Other: Case Murphy
Day: Thursday
Date: 2007-12-20
Time: 13:00-15:00
Subject: Case semimar. Group B
Room: S302
Lecturer: PH
Other: Case Murphy
Day: Friday
Date: 2007-12-21
Time: 09:00-12:00
Subject: Examination
Room: Skrivsal 5
Lecturer:
Other:
Day: Tuesday
Date: 2008-01-08
Time: 13:00-16:00
Subject: Chapter 10. Value chain strategy, channel management. Chapter 11. Pricing
Room: S306
Lecturer: PH
Other:
Day: Thursday
Date: 2008-01-10
Time: 10:00-12:00
Subject: Case seminar. Group A
Room: S211
Lecturer: PH
Other: Case L'Oréal
Day: Thursday
Date: 2008-01-10
Time: 13:00-15:00
Subject: Case seminar. Group B
Room: S211
Lecturer: PH
Other: Case L'Oréal
Day: Saturday
Date: 2008-01-19
Time: 09:00-12:00
Subject: Re-examination
Room: Skrivsal 7
Lecturer:
Other:
