Module: 3 - H07
Name of module: Advanced Market Analysis
Course: Marketing (3)
Course code(s): 2FE045
Syllabus(es): 2FE045
Homepage: www.usbe.umu.se/kursweb/ht07/2fe045mom3
Lecturer: Vladimir Vanyushyn
E-mail: Vladimir.Vanyushyn@usbe.umu.se
Other: Syllabus: 2FE045, Master's Computer Labs are reserved for Markstrat groupwork. For further details about the simulation and to register, visit MarkstratOnline. The registration ID for this course is: A73378
Day: Thursday
Date: 2007-11-08
Time: 09:00-12:00
Subject: Course introduction and overview. Marketing models. Markstrat Intro I. Organization of teams: team ID’s and passwords are communicated at the end of the class. Readings: Ch. 1 to 5 LGT
Room: Ub337
Lecturer: VV
Other: Attendance strongly recommended!
Day: Monday
Date: 2007-11-12
Time: 09:00-12:00
Subject: Understanding Customers: MDS, Conjoint Analysis, Semantic Scales.
Room: s309
Lecturer: VV
Other: Markstrat team registration deadline
Day: Tuesday
Date: 2007-11-13
Time: -
Subject: Group Work: Markstrat Period I decision round. Decisions due at 16.00. The starting situations (Company reports for period 0) are available from the Student Office at 10.00.
Lecturer:
Other:
Day: Wednesday
Date: 2007-11-14
Time: 09:00-12:00
Subject: Markstrat Intro II. Readings: Ch. 6, 7 LGT
Room: s309
Lecturer: VV
Other: Attendance strongly recommended!
Day: Thursday
Date: 2007-11-15
Time: -
Subject: Group Work: Markstrat Period II decision round. Decisions due at 16.00
Lecturer:
Other:
Day: Friday
Date: 2007-11-16
Time: 09:00-12:00
Subject: Models for Marketing Diagnostics and Resource Allocation.
Room: s309
Lecturer: VV
Other:
Day: Monday
Date: 2007-11-19
Time: -
Subject: Group Work: Markstrat Period III decision round. Decisions due at 16.00
Lecturer:
Other:
Day: Tuesday
Date: 2007-11-20
Time: 09:00-12:00
Subject: The Marketing Strategy Process. Models for pricing, competition, market evolution
Room: B203 Hum
Lecturer: VV
Other:
Day: Thursday
Date: 2007-11-22
Time: -
Subject: Group Work: Markstrat Period IV decision round. Decisions due at 16.00. Assignment 1 is due.
Lecturer:
Other:
Day: Friday
Date: 2007-11-23
Time: -
Subject: Group Work: Markstrat Period V decision round. Decisions due at 16.00
Lecturer:
Other:
Day: Monday
Date: 2007-11-26
Time: 09:00-12:00
Subject: Multivariate Data Analysis. MDS and Conjoint analysis II. Readings: Ch. 14 Kt
Room: Ub338
Lecturer: VV
Other:
Day: Tuesday
Date: 2007-11-27
Time: -
Subject: Group Work: Markstrat Period VI decision round. Decisions due at 16.00
Lecturer:
Other:
Day: Wednesday
Date: 2007-11-28
Time: -
Subject: Group Work: Markstrat Period VII decision round. Decisions due at 16.00
Lecturer:
Other:
Day: Thursday
Date: 2007-11-29
Time: 12:45-15:30
Subject: Study visit to Norrmejerier. Host: Anna-Karin Nilsson, Product Manager JOKK. NB: The buss will leave at 12.45 sharp!
Lecturer:
Other: Attendance required
Day: Wednesday
Date: 2007-12-05
Time: 13:00-17:00
Subject: Assignment No. 2 is due. Final Presentations. Simulation conclusions and debriefing.
Room: s304
Lecturer: VV
Other:
Day: Saturday
Date: 2008-01-12
Time: 09:00-13:00
Subject: Make-up Exam
Room: Sal 4
Lecturer: VV
Other:
