Module: 2 - H07
Name of module: Consumer Analysis
Course: Marketing (2)
Course code(s): 2FE045
Syllabus(es): 2FE045
Homepage: www.usbe.umu.se/kursweb/ht07/2fe045mom2
Lecturer: Vladimir Vanyushyn, Tommy Gärling
Telephone: 090-786 7649,
E-mail: Vladimir.Vanyushyn@usbe.umu.se, Tommy.Garling@psy.gu.se
Day: Monday
Date: 2007-10-08
Time: 09:00-12:00
Subject: Course Introduction: overview of the course, learning outcomes, administrative issues. The research process and design. Client-based market research and academic research in marketing.
Room: s103
Lecturer: VV
Other: Ch. 1, 2, readings
Day: Wednesday
Date: 2007-10-10
Time: 10:00-12:00
Subject: Types of marketing data. The process of undertaking secondary research. Nature and types of qualitative data, commercial and academic approaches to the analysis of qualitative data.
Room: s205h
Lecturer: VV
Other: Ch. 3, 4, 10
Day: Thursday
Date: 2007-10-11
Time: 10:00-12:00
Subject: Measurements in Marketing research. Questionnaire design.
Room: N420
Lecturer: VV
Other: Ch. 5,6
Day: Thursday
Date: 2007-10-11
Time: 13:00-15:00
Subject: Office hours
Room: Office
Lecturer: VV
Other:
Day: Monday
Date: 2007-10-15
Time: 09:00-12:00
Subject: Review of probability theory and statistical inference. Sampling. Basic Descriptives.Group project: one-page summary due.
Room: s205h
Lecturer: VV
Other: Ch. 8, 11
Day: Tuesday
Date: 2007-10-16
Time: 10:00-17:00
Subject: Lab Seminar, Hands-on Applications (in groups)
Room: s102
Lecturer: VV
Other:
Day: Wednesday
Date: 2007-10-17
Time: 13:00-15:00
Subject: Office hours
Room: Office
Lecturer: VV
Other:
Day: Thursday
Date: 2007-10-18
Time: 10:00-12:00
Subject: Causality and Experimentation.
Room: s312
Lecturer: TG
Other: Ch. 7, 9
Day: Friday
Date: 2007-10-19
Time: 10:00-12:00
Subject: Special topics in academic and client-based research.
Room: s104
Lecturer: TG
Other: readings
Day: Monday
Date: 2007-10-22
Time: 10:00-12:00
Subject: Fundamentals of Data Analysis. Hypotheses testing I.Group project: research proposal due.
Room: s205h
Lecturer: VV
Other: Ch. 12, 13
Day: Tuesday
Date: 2007-10-23
Time: 10:00-17:00
Subject: Lab Seminar, Hands-on Applications (in groups)
Room: s102
Lecturer: VV
Other:
Day: Wednesday
Date: 2007-10-24
Time: 10:00-12:00
Subject: Hypotheses testing II. Regression analysis.
Room: s205h
Lecturer: VV
Other: Ch. 12, 13, 14 (410-412, 434)
Day: Thursday
Date: 2007-10-25
Time: 10:00-17:00
Subject: Lab Seminar, Hands-on Applications (in groups)
Room: s102
Lecturer: VV
Other:
Day: Tuesday
Date: 2007-10-30
Time: 10:00-12:00
Subject: Commercial proprietary techniques: Diagnostic & predictive
Room: s305
Lecturer: VV
Other: Ch.16, readings
Day: Wednesday
Date: 2007-10-31
Time: 10:00-12:00
Subject: Office hours
Room: Office
Lecturer: V
Other:
Day: Friday
Date: 2007-11-02
Time: 13:00-17:00
Subject: Project Presentations
Room: s104
Lecturer: VV
Other:
Day: Wednesday
Date: 2007-11-07
Time: 09:00-13:00
Subject: Final Exam
Room: Sal 3
Lecturer: VV, TG
Other:
Day: Saturday
Date: 2007-12-01
Time: 09:00-13:00
Subject: Make-up Exam
Room: Sal 1
Lecturer: VV, TG
Other:
