Module: 1 - H07
Name of module: Consumer Behavior
Course: Marketing (1)
Course code(s): 2FE045
Syllabus(es): 2FE045
Homepage: www.usbe.umu.se/kursweb/ht07/2fe045mom1
Lecturer: Agneta Marell, Galina Ossipenko
Telephone: 090-786 61 50
E-mail: agneta.marell@usbe.umu.se, galina.ossipenko@usbe.umu.se
Day: Monday
Date: 2007-09-03
Time: 09:00-12:00
Subject: Introduction from the Dean and Registration
Room: Aula Nordica
Lecturer:
Other:
Day: Monday
Date: 2007-09-03
Time: 13:00-16:00
Subject: Introduction and Consumption History - Lecture
Room: S104
Lecturer: AM/GO
Other: Readings; Solomon Chapter 1
Day: Wednesday
Date: 2007-09-05
Time: 10:00-15:00
Subject: Marketing Day. Guest lecturer Anneli Lindström (Market Analyst at VK/Norrgruppen). Sävargården, Gammlia.
Room: S104
Lecturer: Peter Hulten
Other: More information later
Day: Thursday
Date: 2007-09-06
Time: 13:00-15:00
Subject: Perception, Motivation, Learning and Information Processing - Lecture
Room: S104
Lecturer: AM
Other: Readings; Solomon Chapter 2, 3
Day: Monday
Date: 2007-09-10
Time: 10:00-12:00
Subject: Attitudes and Attitude Change - Lecture
Room: S312
Lecturer: AM
Other: Readings; Solomon Chapter 7 and 8.
Day: Friday
Date: 2007-09-14
Time: 08:00-10:00
Subject: Seminar 1. Group 1
Room: S302
Lecturer: AM
Other: Individual assignment
Day: Friday
Date: 2007-09-14
Time: 10:00-12:00
Subject: Seminar 1. Group 2
Room: S302
Lecturer: AM
Other: Individual assignment
Day: Friday
Date: 2007-09-14
Time: 13:00-15:00
Subject: Seminar 1. Group 3
Room: S302
Lecturer: AM
Other: Individual assignment
Day: Monday
Date: 2007-09-17
Time: 10:00-12:00
Subject: Consumers and Subcultures - Lecture
Room: S305
Lecturer: GO
Other: Readings; Solomon Chapter 13, 14, 15
Day: Wednesday
Date: 2007-09-19
Time: 09:00-12:00
Subject: Tutoring
Room: Office
Lecturer: GO
Other:
Day: Wednesday
Date: 2007-09-19
Time: 13:00-14:00
Subject: Tutoring
Room: Office
Lecturer: GO
Other:
Day: Thursday
Date: 2007-09-20
Time: 08:00-10:00
Subject: Seminar 2. Group 3
Room: S302
Lecturer: GO
Other: Literature seminar
Day: Thursday
Date: 2007-09-20
Time: 10:00-12:00
Subject: Seminar 2. Group 1
Room: S302
Lecturer: GO
Other: Literature seminar
Day: Thursday
Date: 2007-09-20
Time: 13:00-15:00
Subject: Seminar 2. Group 2
Room: S210
Lecturer: GO
Other: Literature seminar
Day: Friday
Date: 2007-09-21
Time: 10:00-12:00
Subject: Guest lecturer Robert Britton, American Airlines
Room: Rotundan, Universum
Lecturer:
Other:
Day: Monday
Date: 2007-09-24
Time: 10:00-12:00
Subject: Consumer Decision Making - Lecture
Room: S104
Lecturer: AM
Other: Readings; Solomon Chapter 9, 10, 11 and 12
Day: Wednesday
Date: 2007-09-26
Time: 10:00-12:00
Subject: Branding - Lecture
Room: S104
Lecturer: AM
Other:
Day: Wednesday
Date: 2007-09-26
Time: 13:00-15:00
Subject: Tutoring
Room: Office
Lecturer: AM
Other:
Day: Thursday
Date: 2007-09-27
Time: 10:00-12:00
Subject: Seminar 3. Group 2
Room: S209
Lecturer: AM
Other: Group assignment
Day: Thursday
Date: 2007-09-27
Time: 13:00-15:00
Subject: Seminar 3. Group 3
Room: S209
Lecturer: AM
Other: Group assignment
Day: Thursday
Date: 2007-09-27
Time: 15:00-17:00
Subject: Seminar 3. Group 1
Room: S209
Lecturer: AM
Other: Group assignment
Day: Monday
Date: 2007-10-01
Time: 10:00-12:00
Subject: Symbolic Consumption - Lecture
Room: S305
Lecturer: Anna O
Other: Readings; Solomon Chapter 16 and 17.
Day: Friday
Date: 2007-10-05
Time: 14:00-18:00
Subject: EXAMINATION
Room: Skrivsal 6, ÖP
Lecturer:
Other:
Day: Monday
Date: 2007-10-29
Time: 16:00-20:00
Subject: RE-EXAMINATION
Room: Skrivsal 6, ÖP
Lecturer:
Other:
