Module: 2 - V07
Name of module: International Marketing, 5p
Course: International Marketing
Course code(s): FEUC12
Syllabus(es): FEUC12
Homepage: www.usbe.umu.se/kursweb/vt07/feuc12mom2
Lecturer: Bo Lemar (BL)
Telephone: 090-786 57 18, 070-679 06 66
E-mail: Bo.Lemar@usbe.umu.se
Other: Syllabus (course description and readings)
Day: Thursday
Date: 2007-02-15
Time: 09:00-12:00
Subject: Introduction, the International Marketing Imperative, the Institutions and Trade Policy. Introduction to team work. Forming groups.
Room: hsal D
Lecturer: BL
Other:
Day: Friday
Date: 2007-02-16
Time: 13:00-16:00
Subject: The Cultural Environment.
Room: s213h
Lecturer: BL
Other:
Day: Tuesday
Date: 2007-02-20
Time: 09:00-12:00
Subject: The Economic Environment. The Political and Legal Environment.
Room: hsal B
Lecturer: BL
Other:
Day: Wednesday
Date: 2007-02-21
Time: 09:00-12:00
Subject: Strategic Planning.
Room: hsal B
Lecturer: BL
Other:
Day: Wednesday
Date: 2007-02-21
Time: 13:00-14:00
Subject: Tutoring.
Room: Office
Lecturer: BL
Other:
Day: Thursday
Date: 2007-02-22
Time: 09:00-12:00
Subject: Marketing Organization, Implementation and Control. Research.
Room: hsal B
Lecturer: BL
Other:
Day: Tuesday
Date: 2007-02-27
Time: 09:00-12:00
Subject: Market Entry and Expansion.
Room: N320
Lecturer: BL
Other:
Day: Wednesday
Date: 2007-02-28
Time: 13:00-16:00
Subject: Product Adaption and Global Product Management and Branding
Room: hsal D
Lecturer: BL
Other:
Day: Thursday
Date: 2007-03-01
Time: 13:00-16:00
Subject: Export Pricing and Global Pricing
Room: hsal C
Lecturer: BL
Other:
Day: Thursday
Date: 2007-03-01
Time: 16:00-17:00
Subject: Tutoring.
Room: Office
Lecturer: BL
Other:
Day: Monday
Date: 2007-03-05
Time: 15:30-
Subject: Bolognaprocessen (26/2,27/2,1/3,5/3)
Room: HsalA
Lecturer: Dekanus
Other:
Day: Tuesday
Date: 2007-03-06
Time: 09:00-12:00
Subject: Marketing Communication and Global Promotional Strategies
Room: hsal B
Lecturer: BL
Other:
Day: Tuesday
Date: 2007-03-06
Time: 13:00-15:00
Subject: Guest lecture - Johan Nylund, product manager for Gainomax (Norrmejerier)
Room: S205h
Lecturer: TJ
Other:
Day: Wednesday
Date: 2007-03-07
Time: 13:00-16:00
Subject: Distribution Management and Global Logistics and Materials Management
Room: s205h
Lecturer: BL
Other:
Day: Wednesday
Date: 2007-03-07
Time: 16:00-17:00
Subject: Tutoring.
Room: Office
Lecturer: BL
Other:
Day: Thursday
Date: 2007-03-08
Time: 09:00-16:00
Subject: Literature seminar. Se group lists for times
Room: C 205 hum
Lecturer: BL
Other:
Day: Monday
Date: 2007-03-12
Time: 09:00-12:00
Subject: Team paper evaluation.
Room: KB3B1
Lecturer: BL
Other:
Day: Monday
Date: 2007-03-12
Time: 13:00-16:00
Subject: Team paper evaluation.
Room: hsal D
Lecturer: BL
Other:
Day: Tuesday
Date: 2007-03-13
Time: 09:00-12:00
Subject: Team paper evaluation.
Room: hsal F Hum
Lecturer: BL
Other:
Day: Tuesday
Date: 2007-03-13
Time: 13:00-16:00
Subject: Team paper evaluation.
Room: hsal C
Lecturer: BL
Other:
Day: Friday
Date: 2007-03-16
Time: 08:00-12:00
Subject: Examination.
Room: ÖP sal 6
Lecturer:
Other:
Day: Thursday
Date: 2007-04-05
Time: 09:00-10:00
Subject: FEED-BACK ON EXAMINATION
Room: S 302
Lecturer:
Other:
Day: Saturday
Date: 2007-04-14
Time: 09:00-13:00
Subject: Reexamination.
Room: ÖP sal 1
Lecturer:
Other:
