Module: 2 - V07
Name of module: Marketing
Course: International Business Administration A
Course code(s): FEUA01
Syllabus(es): FEUA01
Homepage: www.usbe.umu.se/kursweb/vt07/feua01mom2
Lecturer: Therese Jansson, Galina Ossipenko
Telephone: 090-786 6150
E-mail: therese.jansson@usbe.umu.se, galina.ossipenko@usbe.umu.se
Other: Syllabus (course description and readings)
Day: Thursday
Date: 2007-02-15
Time: 13:00-16:00
Subject: Introduction to the course. Marketing and marketing management
Room: MA121
Lecturer: GO
Other: Ch. 1
Day: Friday
Date: 2007-02-16
Time: 10:00-12:00
Subject: Marketing environment. Marketing research
Room: Hörsal D
Lecturer: GO
Other: Ch. 3, Ch. 9
Day: Monday
Date: 2007-02-19
Time: 09:00-12:00
Subject: Introduction to the case. Scientific method
Room: Hörsal B
Lecturer: TJ
Other:
Day: Wednesday
Date: 2007-02-21
Time: 13:00-15:00
Subject: Consumer behavior
Room: Hörsal C
Lecturer: GO
Other: Ch. 7
Day: Thursday
Date: 2007-02-22
Time: 09:00-12:00
Subject: Strategic marketing
Room: Hörsal D
Lecturer: GO
Other: Ch. 2, Ch. 10
Day: Tuesday
Date: 2007-02-27
Time: 10:00-12:00
Subject: Case: tutoring
Room: Office, S315
Lecturer: TJ, GO
Other:
Day: Tuesday
Date: 2007-02-27
Time: 13:00-16:00
Subject: Case: tutoring
Room: Office, S315
Lecturer: TJ, GO
Other:
Day: Wednesday
Date: 2007-02-28
Time: -
Subject: Submit the case before 16.00
Room: Office
Lecturer:
Other:
Day: Wednesday
Date: 2007-02-28
Time: 09:00-12:00
Subject: Product
Room: S213h
Lecturer: TJ
Other: Ch. 13, Ch. 14
Day: Thursday
Date: 2007-03-01
Time: 13:00-15:00
Subject: Services and relationship marketing
Room: S213h
Lecturer: TJ
Other: Ch. 15, Ch. 11
Day: Friday
Date: 2007-03-02
Time: 10:00-17:00
Subject: Case: final seminar
Room: S203
Lecturer: TJ
Other:
Day: Friday
Date: 2007-03-02
Time: 10:00-17:00
Subject: Case: final seminar
Room: S204
Lecturer: GO
Other:
Day: Monday
Date: 2007-03-05
Time: 13:00-15:00
Subject: Price. Place
Room: MA121
Lecturer: GO
Other: Ch. 16, Ch. 20
Day: Monday
Date: 2007-03-05
Time: 15:30-
Subject: Bolognaprocessen (26/2,27/2,1/3,5/3)
Room: Hsal A
Lecturer: Dekanus
Other:
Day: Tuesday
Date: 2007-03-06
Time: 10:00-12:00
Subject: Promotion
Room: Hörsal D
Lecturer: TJ
Other: Ch. 17, Ch. 18, Ch. 19
Day: Tuesday
Date: 2007-03-06
Time: 13:00-15:00
Subject: Q&A: Literature seminar, Guest lecture; Johan Nylund, Product Manager Gainomax
Room: S205h
Lecturer: TJ, GO
Other: Attendence important!
Day: Wednesday
Date: 2007-03-07
Time: -
Subject: Literature seminar: preparation
Lecturer:
Other:
Day: Thursday
Date: 2007-03-08
Time: -
Subject: Literature seminar: preparation
Lecturer:
Other:
Day: Friday
Date: 2007-03-09
Time: 10:00-17:00
Subject: Literature seminar. Information about home examination
Room: S303
Lecturer: GO
Other:
Day: Friday
Date: 2007-03-09
Time: 10:00-17:00
Subject: Literature seminar. Information about home examination
Room: S316
Lecturer: TJ
Other:
Day: Monday
Date: 2007-03-12
Time: 09:00-12:00
Subject: Home examination: tutoring
Room: Office
Lecturer: TJ, GO
Other:
Day: Tuesday
Date: 2007-03-13
Time: 09:00-12:00
Subject: Home examination: tutoring
Room: Office
Lecturer: TJ, GO
Other:
Day: Thursday
Date: 2007-03-15
Time: -
Subject: Submit home examination before 16.00
Room: Office
Lecturer:
Other:
Day: Saturday
Date: 2007-04-14
Time: 09:00-13:00
Subject: Re-exam
Room: ÖP Skrivsal 7
Lecturer:
Other:
