Module: 1 - V07
Name of module: Marknadsföring
Course: Företagsekonomi A
Course code(s): FEKA53frist
Syllabus(es): FEKA53frist
Lecturer: Dan Frost, momentansvarig (DF), Tommie Burström (TBU)
Telephone: 7865374
E-mail: dan.frost@usbe.umu.se
Other: OBS! Preliminärt schema! [uppdaterat 070111]
Kursplan (kursbeskrivning och litteratur)
Day: Monday
Date: 2007-01-15
Time: 08:15-10:00
Subject: Momentintroduktion
Room: H-sal C
Lecturer: DF
Other:
Day: Monday
Date: 2007-01-15
Time: 09:00-13:00
Subject: Registrering (drop by) Samhällsvetarhuset
Room: Tornet (vid s305)
Lecturer: LW
Other: Lennart Widmark
Day: Tuesday
Date: 2007-01-16
Time: 13:15-16:00
Subject: Företagets marknadsmiljö, hur undersöker vi marknaden?
Room: H-sal B
Lecturer: DF
Other: Läs kap 1 & 3
Day: Wednesday
Date: 2007-01-17
Time: 13:15-16:00
Subject: Konsumentbeteende
Room: S.205H
Lecturer: DF
Other: Läs kap 7
Day: Friday
Date: 2007-01-19
Time: 13:15-16:00
Subject: Strategisk marknadsföring
Room: H-sal C
Lecturer: TBU
Other: Läs kap 2 & 10
Day: Monday
Date: 2007-01-22
Time: 13:15-16:00
Subject: Introduktion till vetenskapligt arbete, informationssökning
Room: S.213H
Lecturer: DF
Other: Läs kap 9
Day: Tuesday
Date: 2007-01-23
Time: 09:15-12:00
Subject: Produkten i fokus
Room: S.205H
Lecturer: DF
Other: Läs kap 13 & 14
Day: Thursday
Date: 2007-01-25
Time: 13:15-15:00
Subject: Handledning (frivillig)
Room: Tjänsterum
Lecturer: DF
Other:
Day: Monday
Date: 2007-01-29
Time: 09:15-12:00
Subject: Tjänstemarknadsföring
Room: S.205H
Lecturer: TBU
Other: Läs kap 15 samt Grönroos artikel
Day: Monday
Date: 2007-01-29
Time: 13:30-15:30
Subject: Handledning (frivillig)
Room: Tjänsterum
Lecturer: DF
Other:
Day: Tuesday
Date: 2007-01-30
Time: -
Subject: Arbetsmarknadsdagen UNIADEN
Lecturer:
Other: www.uniaden.com
Day: Wednesday
Date: 2007-01-31
Time: 09:15-12:00
Subject: Påverkan och marknadsrätt
Room: H-sal B
Lecturer: DF
Other: Läs kap 17-19 samt ref.bok
Day: Thursday
Date: 2007-02-01
Time: 09:15-12:00
Subject: Pris
Room: S.205H
Lecturer: DF
Other: Läs kap 16
Day: Friday
Date: 2007-02-02
Time: 10:00-12:00
Subject: Handledning (frivillig)
Room: Tjänsterum
Lecturer: DF
Other:
Day: Friday
Date: 2007-02-02
Time: 13:00-15:00
Subject: Handledning (frivillig)
Room: Tjänsterum
Lecturer: DF
Other:
Day: Monday
Date: 2007-02-05
Time: 08:00-16:00
Subject: Examinerande seminarium nr 1
Room: S.211, S.212
Lecturer: DF/TBU
Other: Se separat schema & anvisning
Day: Tuesday
Date: 2007-02-06
Time: 13:15-16:00
Subject: Marknadsföringskanaler, konkurrensstrategier
Room: S.213H
Lecturer: DF
Other: Läs kap 12 & 20
Day: Thursday
Date: 2007-02-08
Time: 09:15-12:00
Subject: Marknadsföring i framtiden
Room: H-sal B
Lecturer: DF
Other: Läs kap 4
Day: Friday
Date: 2007-02-09
Time: 08:00-16:00
Subject: Examinerande seminarium nr 2
Room: S.208, S.209
Lecturer: DF/TBU
Other: Se separat schema & anvisning
Day: Monday
Date: 2007-02-12
Time: 10:15-12:00
Subject: Inför tentamen (helt frivilligt)
Room: S.213H
Lecturer: DF
Other:
Day: Wednesday
Date: 2007-02-14
Time: 13:00-17:00
Subject: Tentamen
Room: Sal 8, ÖP
Lecturer:
Other:
Day: Saturday
Date: 2007-03-10
Time: 09:00-13:00
Subject: Omtentamen
Room: Sal 3, ÖP
Lecturer:
Other:
