Executive Decision Making

Module: 4 - H06

Name of module: Executive Decision Making

Course: Marketing (4)

Course code(s): FEKD44

Syllabus(es): FEKD44

Homepage: www.usbe.umu.se/kursweb/ht06/fekd44mom4

Maps: www.umu.se/english/about-umu/campus-maps

Lecturer: Peter Hultén, Galina Ossipenko

Telephone: 090 786 61 50

E-mail: peter.hulten@usbe.umu.se, galina.ossipenko@usbe.umu.se

Other: Syllabus: FEKD44, Master's

Day

Date

Time

Subject

Room

Lecturer

Note

WEEK 48

Day: Thursday

Date: 2006-11-30

Time: 09:00-12:00

Subject: Course Introduction. Chapter 1: Market driven strategies.

Room: s305

Lecturer: PH/GO

Other:

Day: Friday

Date: 2006-12-01

Time: 10:00-12:00

Subject: Chapter 2: Corporate strategy. Introduction to case work.

Room: s305

Lecturer: PH

Other: Important information

Day: Friday

Date: 2006-12-01

Time: 13:00-15:00

Subject: Tutoring

Room: Office

Lecturer: PH/GO

Other:

WEEK 49

Day: Monday

Date: 2006-12-04

Time: 09:00-12:00

Subject: Decision-making 1: Decision context. Chapter 3: Product-market boundaries. Competition.

Room: s305

Lecturer: PH

Other:

Day: Tuesday

Date: 2006-12-05

Time: 10:00-12:00

Subject: Chapter 4: Segmentation. Positioning

Room: s305

Lecturer: PH

Other:

Day: Wednesday

Date: 2006-12-06

Time: 13:00-15:00

Subject: Tutoring

Room: Office

Lecturer: GO

Other:

Day: Friday

Date: 2006-12-08

Time: 10:00-12:00

Subject: Case seminar group 1

Room: s208

Lecturer: PH

Other: Case McKinsey

Day: Friday

Date: 2006-12-08

Time: 13:00-15:00

Subject: Case seminar group 2

Room: s208

Lecturer: PH

Other: Case McKinsey

WEEK 50

Day: Monday

Date: 2006-12-11

Time: 08:00-

Subject: ABOUT THIS TIME YOU WILL RECEIVE YOUR NOTIFICATION OF ADMISSION TO THE SPRING COURSES. REPLY AS SOON AS POSSIBLE.

Room:

Lecturer:

Other:

Day: Monday

Date: 2006-12-11

Time: 09:00-12:00

Subject: Chapter 8: New products. Market testing. Decision-making 2: Process and dynamic.

Room: s312

Lecturer: PH

Other:

Day: Tuesday

Date: 2006-12-12

Time: 10:00-12:00

Subject: Chapter 9: Strategic brand management.

Room: s305

Lecturer: GO

Other:

Day: Wednesday

Date: 2006-12-13

Time: 13:00-15:00

Subject: Tutoring

Room: Office

Lecturer: GO

Other:

Day: Thursday

Date: 2006-12-14

Time: 10:00-12:00

Subject: Case seminar group 2

Room: s209

Lecturer: GO

Other: Case Murphy

Day: Friday

Date: 2006-12-15

Time: 10:00-12:00

Subject: Case seminar group 1

Room: s209

Lecturer: GO

Other: Case Murphy

WEEK 51

Day: Monday

Date: 2006-12-18

Time: 09:00-12:00

Subject: Chapter 10: Value-chain strategy. Channel management. Chapter 11: Pricing.

Room: s305

Lecturer: PH

Other:

Day: Tuesday

Date: 2006-12-19

Time: 10:00-12:00

Subject: Chapter 12: Promotion strategies. Decision-making 3: Rationality and politics.

Room: s305

Lecturer: PH

Other:

Day: Wednesday

Date: 2006-12-20

Time: 09:00-11:00

Subject: Examination

Lecturer:

Other:

Day: Wednesday

Date: 2006-12-20

Time: 13:00-15:00

Subject: Case seminar group 1

Room: s207

Lecturer: PH

Other: Case Wal-Mart

Day: Wednesday

Date: 2006-12-20

Time: 15:00-17:00

Subject: Case seminar group 2

Room: s207

Lecturer: PH

Other: Case Wal-Mart

WEEK 52

Day: Thursday

Date: 2006-12-28

Time: 09:00-24:00

Subject: THE 28TH IS THE VERY LAST DATE WHEN YOUR RESPONCE TO YOUR NOTIFICATION OF ADMISSION TO SPRING COURSES SHOULD REACH THE ADMISSION OFFICE IN STRÖMSUND OTHERWISE YOU LOOSE YOUR SEAT AT THE COURSE/PROGRAM

Room:

Lecturer:

Other:

WEEK 02

Day: Monday

Date: 2007-01-08

Time: 10:00-12:00

Subject: Chapter 14: Organizational design. Strategic evaluation and control.

Room: s305

Lecturer: PH

Other:

Day: Tuesday

Date: 2007-01-09

Time: 10:00-12:00

Subject: Case seminar group 2

Room: s316

Lecturer: PH

Other: Case L’Oréal

Day: Tuesday

Date: 2007-01-09

Time: 13:00-15:00

Subject: Case seminar group 1

Room: s316

Lecturer: PH

Other: Case L’Oréal

Day: Wednesday

Date: 2007-01-10

Time: 10:00-12:00

Subject: Lecture

Room: s305

Lecturer: PH

Other:

Day: Thursday

Date: 2007-01-11

Time: 10:00-12:00

Subject: Tutoring

Room: Office

Lecturer: PH/GO

Other:

WEEK 03

Day: Saturday

Date: 2007-01-20

Time: 09:00-11:00

Subject: Re-Examination

Lecturer:

Other: