Module: 1 - V06
Name of module: Service Marketing
Course: Service Marketing
Course code(s): FEUC12
Syllabus(es): FEUC12
Homepage: www.usbe.umu.se/kursweb/vt06/feuc12mom1
Lecturer: Johan Jansson (JJ), Therese Jansson (TJ)
Telephone: 090-786 78 72
E-mail: johan.jansson@fek.umu.se
Other: Latest schedule update: 2006-01-10
Syllabus and literature
The article compendium with the journal articles is now available at the student services office.
Day: Monday
Date: 2006-01-16
Time: 09:00-13:00
Subject: Registration for the course (Drop by)
Room: Tornet
Lecturer: Lennart W
Other:
Day: Monday
Date: 2006-01-16
Time: 15:00-17:00
Subject: Introduction to services marketing
Room: S213h
Lecturer: JJ, TJ
Other: Important to participate!
Day: Tuesday
Date: 2006-01-17
Time: 16:00-19:00
Subject: Theme 1: Basic principles of marketing and services marketing: Review of foundations.
Suggested reading:
Zeithaml et al.: chap: 1.
Articles: 6, 15, 16, 17.
Room: S213h
Lecturer: JJ
Other: Lecture.
Day: Thursday
Date: 2006-01-19
Time: 13:00-17:00
Subject: Theme 2: Models of services marketing.
Suggested reading:
Zeithaml et al.: chap: 2.
Articles: 5, 12.
Room: HsalB
Lecturer: JJ
Other: Lecture.
Day: Friday
Date: 2006-01-20
Time: 10:00-12:00
Subject: Theme 3: Focusing on the service customer.
Suggested reading:
Zeithaml et al.: chap: 3-6.
Articles: 4, 7, 13.
Room: NBVH Hs1031
Lecturer: JJ
Other: Lecture.
Day: Monday
Date: 2006-01-23
Time: 09:00-12:00
Subject: Theme 3: Customers and relationships.
Suggested reading:
Zeithaml et al.: chap: 7-8.
Articles: 18.
Room: NBVH Hs1031
Lecturer: JJ & HÅ
Other: Guest Lecture.
Day: Tuesday
Date: 2006-01-24
Time: 09:00-12:00
Subject: Theme 4: Designing service delivery.
Suggested reading:
Zeithaml et al.: chap: 9-11.
Articles: 2, 3.
Room: HsalB
Lecturer: JJ
Other: Lecture.
Day: Wednesday
Date: 2006-01-25
Time: 13:00-17:00
Subject: Theme 5: Service delivery: customers, employees and technology.
Suggested reading:
Zeithaml et al.: chap: 12-15.
Articles: 9, 10, 14.
Room: S205h
Lecturer: JJ
Other: Lecture.
Day: Friday
Date: 2006-01-27
Time: 09:00-12:00
Subject: Supervision for short exam
Room: JJ ffice
Lecturer: JJ
Other: Drop in
Day: Friday
Date: 2006-01-27
Time: 13:00-16:00
Subject: Supervision for short exam
Room: JJ office
Lecturer: JJ
Other: Drop in
Day: Monday
Date: 2006-01-30
Time: 09:00-11:00
Subject: Short exam on literature (dugga)
Room: 3, ÖP
Lecturer: JJ
Other: Examination, see assignment instructions
Day: Monday
Date: 2006-01-30
Time: 13:00-16:00
Subject: Supervision for seminar 1
Room: Offices
Lecturer: JJ, TJ
Other: Drop in
Day: Tuesday
Date: 2006-01-31
Time: 08:00-17:00
Subject: Uniaden
Room: Umeå University
Lecturer: HHUS
Other: Uniaden
Day: Wednesday
Date: 2006-02-01
Time: 09:00-12:00
Subject: Supervision for seminar 1
Room: Offices
Lecturer: JJ, TJ
Other: Drop in
Day: Wednesday
Date: 2006-02-01
Time: 13:00-16:00
Subject: Supervision for seminar 1
Room: Offices
Lecturer: TJ
Other: Drop in
Day: Friday
Date: 2006-02-03
Time: 09:00-12:00
Subject: Seminar 1 - Group A
Room: S210
Lecturer: JJ
Other: Examination, see assignment instructions
Day: Friday
Date: 2006-02-03
Time: 09:00-12:00
Subject: Seminar 1 - Group B
Room: S211
Lecturer: TJ
Other: Examination, see assignment instructions
Day: Friday
Date: 2006-02-03
Time: 13:00-16:00
Subject: Seminar 1 - Group A
Room: S210
Lecturer: JJ
Other: Examination, see assignment instructions
Day: Friday
Date: 2006-02-03
Time: 13:00-16:00
Subject: Seminar 1 - Group B
Room: S211
Lecturer: TJ
Other: Examination, see assignment instructions
Day: Monday
Date: 2006-02-06
Time: 09:00-12:00
Subject: Theme 6: Promoting services.
Suggested reading:
Zeithaml et al.: chap: 16-18.
Articles: 1, 8, 11.
Room: S205h
Lecturer: JJ
Other: Lecture.
Day: Tuesday
Date: 2006-02-07
Time: 09:00-12:00
Subject: Supervision for seminar 2
Room: Offices
Lecturer: JJ, TJ
Other: Drop in
Day: Tuesday
Date: 2006-02-07
Time: 13:00-16:00
Subject: Supervision for seminar 2
Room: Offices
Lecturer: JJ, TJ
Other: Drop in
Day: Wednesday
Date: 2006-02-08
Time: 09:00-12:00
Subject: Seminar 2 - Group B
Room: S210
Lecturer: JJ
Other: Examination, see assignment instructions
Day: Wednesday
Date: 2006-02-08
Time: 09:00-12:00
Subject: Seminar 2 - Group A
Room: S211
Lecturer: TJ
Other: Examination, see assignment instructions
Day: Wednesday
Date: 2006-02-08
Time: 13:00-16:00
Subject: Seminar 2 - Group A
Room: S211
Lecturer: TJ
Other: Examination, see assignment instructions
Day: Wednesday
Date: 2006-02-08
Time: 13:00-16:00
Subject: Seminar 2 - Group B
Room: S210
Lecturer: JJ
Other: Examination, see assignment instructions
Day: Friday
Date: 2006-02-10
Time: 09:00-12:00
Subject: Supervision for term paper and presentation
Room: Offices
Lecturer: JJ, TJ
Other: Drop in
Day: Friday
Date: 2006-02-10
Time: 13:00-16:00
Subject: Supervision for term paper and presentation
Room: Offices
Lecturer: JJ, TJ
Other: Drop in
Day: Monday
Date: 2006-02-13
Time: 09:00-12:00
Subject: Supervision for term paper and presentation
Room: Offices
Lecturer: JJ, TJ
Other: Drop in
Day: Monday
Date: 2006-02-13
Time: 13:00-16:00
Subject: Supervision for term paper and presentation
Room: Offices
Lecturer: JJ, TJ
Other: Drop in
Day: Wednesday
Date: 2006-02-15
Time: 09:00-12:00
Subject: Presentation of term papers - Group A
Room: S205h
Lecturer: JJ, TJ
Other: Examination, see assignment instructions
Day: Wednesday
Date: 2006-02-15
Time: 13:00-16:00
Subject: Presentation of term papers - Group B
Room: S205h
Lecturer: JJ, TJ
Other: Examination, see assignment instructions
Day: Wednesday
Date: 2006-02-15
Time: 16:00-17:00
Subject: Sum up of module - evaluation of services marketing
Room: S205h
Lecturer: JJ
Other: Lecture.
Day: Monday
Date: 2006-02-20
Time: 09:00-11:00
Subject: Resit on short exam (omdugga)
Room: 7, ÖP
Lecturer: JJ
Other: Examination
