Module: 3 - H05
Name of module: Advanced Market Analysis
Course: Advanced Market Analysis
Course code(s): FEKD44
Syllabus(es): FEKD44
Homepage: www.usbe.umu.se/master/courses/analys
Lecturer: Vanyushyn Vladimir, George Tesar
Telephone: 090-786 7649, 090-786 6160
E-mail: vladimir.vanyushyn@fek.umu.se, george.tesar@fek.umu.se
Other: Disclaimer: This is a plan. Topics listed are subject to change. It is more important that you understand what is covered than that we cover everything. If you want to explore some of the material covered in greater depth, additional references are available form the instructors upon request. Syllabus 20p Syllabus master's
Day: Monday
Date: 2005-10-31
Time: 08:00-11:00
Subject: Introduction to the course, marketing framework and decision making support, and marketing analysis framework
Room: N350, NVH
Lecturer: GT
Other:
Day: Tuesday
Date: 2005-11-01
Time: 08:00-12:00
Subject: Data management, collection, storage, and management.
Room: N350, NVH
Lecturer: GT
Other:
Day: Wednesday
Date: 2005-11-02
Time: 08:00-12:00
Subject: Use of data in managerial decision-making in operational and strategic marketing.
Room: S104
Lecturer: GT
Other:
Day: Thursday
Date: 2005-11-03
Time: 13:00-17:00
Subject: Integration and introduction to advanced multivariate data analysis
Room: S213h
Lecturer: GT
Other:
Day: Friday
Date: 2005-11-04
Time: 13:00-16:00
Subject: Office hours
Room: Office
Lecturer: GT
Other:
Day: Tuesday
Date: 2005-11-08
Time: 09:00-12:00
Subject: Marketing models and data analysis. Details on assignments
Room: S504
Lecturer: VV
Other: CHANGE of DATE! Attendance is strongly encouraged!
Day: Tuesday
Date: 2005-11-08
Time: 13:00-16:00
Subject: Regression and applications
Room: S103
Lecturer: VV
Other:
Day: Wednesday
Date: 2005-11-09
Time: 13:00-15:00
Subject: Office hours
Room: Office
Lecturer: VV
Other:
Day: Thursday
Date: 2005-11-10
Time: 09:00-12:00
Subject: Seminar (Lab)
Room: S106
Lecturer: VV
Other: Attendance required
Day: Thursday
Date: 2005-11-10
Time: 13:00-16:00
Subject: Seminar (Lab)
Room: S106
Lecturer: VV
Other: Attendance required
Day: Friday
Date: 2005-11-11
Time: 09:00-12:00
Subject: Factor Analysis, Cluster Analysis, Semantic Scales and applications
Room: Hsal C
Lecturer: VV
Other:
Day: Monday
Date: 2005-11-14
Time: 09:00-12:00
Subject: Regression models for categorical and limited dependent variables
Room: S504
Lecturer: VV
Other:
Day: Tuesday
Date: 2005-11-15
Time: 09:00-12:00
Subject: Seminar (Lab) Assignment No 1 is due
Room: S102
Lecturer: VV
Other: Attendance required
Day: Tuesday
Date: 2005-11-15
Time: 13:00-16:00
Subject: Seminar (Lab) Assignment no 1 is due
Room: S102
Lecturer: VV
Other: Attendance required
Day: Wednesday
Date: 2005-11-16
Time: 09:00-12:00
Subject: Multidimensional Scaling. Ideas of conjoint analysis (if time)
Room: S305
Lecturer: VV
Other:
Day: Thursday
Date: 2005-11-17
Time: 09:00-12:00
Subject: Forecasting
Room: N440
Lecturer: VV
Other:
Day: Friday
Date: 2005-11-18
Time: 09:00-12:00
Subject: Seminar (Lab)
Room: S108
Lecturer: VV
Other: Attendance required
Day: Friday
Date: 2005-11-18
Time: 13:00-16:00
Subject: Seminar (Lab)
Room: S108
Lecturer: VV
Other: Attendance required
Day: Monday
Date: 2005-11-21
Time: 09:00-12:00
Subject: Using marketing research for marketing strategy decisions. Segmentation, positioning, pricing product bundles, diffusion of innovation.
Room: S306
Lecturer: VV
Other:
Day: Tuesday
Date: 2005-11-22
Time: 13:00-15:00
Subject: Assignment 2 is due. Office hours.
Room: Office
Lecturer: VV
Other:
Day: Wednesday
Date: 2005-11-23
Time: 13:00-15:00
Subject: Review of the information system requirements for within a firm as a basis for marketing strategy and operations.
Room: S306
Lecturer: VV
Other:
Day: Thursday
Date: 2005-11-24
Time: 13:00-15:00
Subject: Office hours
Room: Office
Lecturer: VV
Other:
Day: Friday
Date: 2005-11-25
Time: 13:00-15:00
Subject: Seminar. Assignment No 3 is due. Group presentations and course summary. Specific instructions for the final exam
Room: S316
Lecturer: VV
Other: Attendance required
Day: Friday
Date: 2005-11-25
Time: 15:00-17:00
Subject: Seminar. Assignment No 3 is due. Group presentations and course summary. Specific instructions for the final exam
Room: S316
Lecturer: VV
Other: Attendance required
Day: Wednesday
Date: 2005-11-30
Time: 13:00-17:00
Subject: Final Exam
Room: Skrivsal 1
Lecturer: VV
Other: Attendance required
Day: Tuesday
Date: 2005-12-20
Time: 14:00-18:00
Subject: Make-up exam
Room: Skrivsal 1
Lecturer: VV
Other: Attendance required
