Module: 2 - H05
Name of module: Consumer Analysis
Course: Consumer Analysis
Course code(s): FEKD44, 45
Homepage: www.usbe.umu.se/master/courses/conana
Lecturer: George Tesar, Vladimir Vanyushyn,
Telephone: 090-786 6160, 090-786 7649
E-mail: George.Tesar@fek.umu.se, vladimir.vanyushyn@fek.umu.se
Other: Please note: the time on final exam: 8-12
Syllabus 10p Syllabus 20p Syllabus master's
Day: Thursday
Date: 2005-09-29
Time: 08:00-12:00
Subject: Introduction to the course, marketing framework, consumer perspective in marketing, and marketing research framework.
Room: N350, NVH
Lecturer: GT
Other:
Day: Friday
Date: 2005-09-30
Time: 13:30-16:00
Subject: Office hours: Students’ visitations — questions and answers.
Room: Office
Lecturer: GT
Other:
Day: Monday
Date: 2005-10-03
Time: 13:00-17:00
Subject: Introduction to marketing research concepts and consumer analysis, consumer behavior studies, and data collection approaches. Readings: Part I: Nature and Scope of Marketing Research (AKD).
Room: s104
Lecturer: GT
Other:
Day: Tuesday
Date: 2005-10-04
Time: 08:00-12:00
Subject: Consumer modeling—self directed and passive. Readings: Part II: Data Collection Section A to D (AKD).
Room: BT102, BVH
Lecturer: GT
Other:
Day: Wednesday
Date: 2005-10-05
Time: 13:00-17:00
Subject: Consumer data interface—modeling and testing. Readings: Part III: Data Analysis (AKD).
Room: N350, NVH
Lecturer: GT
Other:
Day: Thursday
Date: 2005-10-13
Time: 08:00-12:00
Subject: Consumer behavior data collection under buying conditions.
Room: N350, NVH
Lecturer: GT
Other:
Day: Thursday
Date: 2005-10-13
Time: 13:00-17:00
Subject: Course integration and summary. Readings: Part V: Applications (AKD).
Room: HsalD
Lecturer: GT
Other:
Day: Friday
Date: 2005-10-14
Time: 08:00-10:00
Subject: Office hours: Students’ visitations — questions and answers.
Room: Office
Lecturer: GT
Other:
Day: Friday
Date: 2005-10-14
Time: 15:00-17:00
Subject: Short exam
Room: Skrivsal 6
Lecturer: GT
Other: Attendance required
Day: Monday
Date: 2005-10-17
Time: 13:00-17:00
Subject: Review of Probability and Distribution Theory and Statistical Inference. Introduction to SPSS. Reading assignment: SJC Ch 1-2; AKD Ch 14, 15, 17 (pp. 454-59)
Room: HsalC
Lecturer: VV
Other:
Day: Tuesday
Date: 2005-10-18
Time: 09:00-12:00
Subject: Data overview and preparation. Descriptive statistics. Transformation. Presentation. Indexes. Reading assignment: SJC Ch 1-4, AKD Ch 16
Room: BT102, BVH
Lecturer: VV
Other:
Day: Wednesday
Date: 2005-10-19
Time: 08:00-12:00
Subject: Group D. Seminar, Hands on, Tutorial. Cases and Datasets: TBA
Room: s108
Lecturer: VV
Other: Attendance required
Day: Wednesday
Date: 2005-10-19
Time: 10:00-14:00
Subject: Group C. Seminar, Hands on, Tutorial. Cases and Datasets: TBA
Room: s102
Lecturer: VV
Other: Attendance required
Day: Wednesday
Date: 2005-10-19
Time: 12:00-16:00
Subject: Group B. Seminar, Hands on, Tutorial. Cases and Datasets: TBA
Room: s108
Lecturer: VV
Other: Attendance required
Day: Wednesday
Date: 2005-10-19
Time: 14:00-17:00
Subject: Group A. Seminar, Hands on, Tutorial. Cases and Datasets: TBA
Room: s102
Lecturer: VV
Other: Attendance required
Day: Thursday
Date: 2005-10-20
Time: 08:00-12:00
Subject: Hypothesis testing. Single mean, difference between means, proportions, difference between proportions, ANOVA. Correlation. Reading assignment: SJC Ch 6-8, AKD Ch 17, 18
Room: BT102, BVH
Lecturer: VV
Other:
Day: Thursday
Date: 2005-10-20
Time: 13:00-17:00
Subject: Office hours: Students’ visitations — questions and answers.
Room: Office
Lecturer: VV
Other:
Day: Friday
Date: 2005-10-21
Time: 08:00-12:00
Subject: Group A. Seminar, Hands on, Tutorial. Cases and Datasets: TBA
Room: s108
Lecturer: VV
Other: Attendance required
Day: Friday
Date: 2005-10-21
Time: 10:00-14:00
Subject: Group B. Seminar, Hands on, Tutorial. Cases and Datasets: TBA
Room: s102
Lecturer: VV
Other: Attendance required
Day: Friday
Date: 2005-10-21
Time: 12:00-16:00
Subject: Group C. Seminar, Hands on, Tutorial. Cases and Datasets: TBA
Room: s108
Lecturer: VV
Other: Attendance required
Day: Friday
Date: 2005-10-21
Time: 14:00-17:00
Subject: Group D. Seminar, Hands on, Tutorial. Cases and Datasets: TBA
Room: s102
Lecturer: VV
Other: Attendance required
Day: Wednesday
Date: 2005-10-26
Time: 10:00-12:00
Subject: Seminar I (Group A & B)
Room: s302
Lecturer: GT
Other: Attendance required
Day: Wednesday
Date: 2005-10-26
Time: 14:00-16:00
Subject: Seminar II (Group C & D)
Room: s302
Lecturer: GT
Other: Attendance required
Day: Friday
Date: 2005-10-28
Time: 08:00-12:00
Subject: Final exam
Room: 5, ÖP
Lecturer: GT, VV
Other: Attendance required
Day: Saturday
Date: 2005-11-19
Time: 09:00-13:00
Subject: Re-exam
Room: Sal 1
Lecturer: GT, VV
Other: Attendance required
