Module: 1 - H23
Name of module: Marketing
Course: Marketing A
Course code(s): 2FE029
Lecturer: Galina Biedenbach, Vladimir Vanyushyn
E-mail: galina.biedenbach@umu.se, vladimir.vanyushyn@umu.se
Other: Marketing (module 1-2, 50% pace, exchange students).
Textbook: Kotler P., Armstrong, G., and Parment A. (2020). Principles of Marketing: Scandinavian edition. 3nd ed. Pearson. ISBN 9781292354996.
Day: Thursday
Date: 2023-08-31
Time: 10-12
Subject: Lecture. Introduction. The nature of marketing. Company and marketing strategy.
Room: SAM.A.297
Lecturer:
Other: Ch. 1, 2.
Day: Monday
Date: 2023-09-04
Time: 10-12
Subject: Lecture. Marketing environment. Sustainable marketing, social responsibility and ethics.
Room: SAM.A.297
Lecturer:
Other: Ch. 3, 5.
Day: Monday
Date: 2023-09-11
Time: 10-12
Subject: Lecture. Marketing research. Buyer behaviour in consumer and business markets.
Room: SAM.A.351
Lecturer:
Other: Ch. 4, 6, 7.
Day: Monday
Date: 2023-09-18
Time: 10-12
Subject: Lecture. Creating value for target customers.
Room: SAM.A.297
Lecturer:
Other: Ch. 8. + Article by Schmidt et al. (2022)
Day: Thursday
Date: 2023-09-21
Time: -
Subject: Individual work. - *Submit the individual assignment before 16.00.
Lecturer:
Other:
Day: Monday
Date: 2023-09-25
Time: 10-12
Subject: Seminar 1. Interactive exercises and discussion.
Room: SAM.A.297
Lecturer:
Other:
Day: Monday
Date: 2023-10-02
Time: 10-12
Subject: Lecture. Brands, products, and services. Marketing communications.
Room: SAM.A.233
Lecturer:
Other: Ch. 9, 10, 13. + Article by Biedenbach & Manzhynski (2016)
Day: Monday
Date: 2023-10-09
Time: 10-12
Subject: Lecture. Pricing strategies. Marketing channels. Creating competitive advantage.
Room: SAM.A.233
Lecturer:
Other: Ch. 11, 12, 14.
Day: Thursday
Date: 2023-10-12
Time: -
Subject: Group work. - *Submit the written report before 16.00.
Lecturer:
Other:
Day: Friday
Date: 2023-10-13
Time: -
Subject: Group work. - *Submit the presentation before 16.00.
Lecturer:
Other:
Day: Monday
Date: 2023-10-16
Time: 10-12
Subject: Seminar 2. Presentations.
Room: SAM.A.351
Lecturer:
Other:
Day: Thursday
Date: 2023-10-26
Time: 08-12
Subject: Written exam. Please NOTE! Obligatory registration must be done not later than 10 days before exam. The exam registration opens when the course starts.
Room: ÖP
Lecturer:
Other: Digital hall exam, Inspera
Day: Monday
Date: 2023-12-04
Time: 13-17
Subject: Written re-exam. Please NOTE! Obligatory registration must be done not later than 10 days before re-exam. The registration opens after the first exam date has passed.
Room: ÖP
Lecturer:
Other: Digital hall exam, Inspera
