Module: 3 - H22
Name of module: Consumer and Market Analysis
Course: Consumer Behavior, Market Analysis and Strategic Decision Making D m3
Course code(s): 2FE177
Lecturer: Vladimir Vanyushyn
Telephone: 0907865886
E-mail: vladimir.vanyushyn@umu.se
Other: .
Decision rounds are based on the Markstrat simulation
Day: Tuesday
Date: 2022-11-01
Time: 13-15
Subject: Course introduction and overview. Marketing models. Markstrat Intro I. Organization of teams: team IDs and passwords are communicated at the end of the class. Readings: Ch. 1 to 5 LGT
Room: SAM.F.116 (S104)
Lecturer: VV
Other: Attendance strongly recommended!
Day: Thursday
Date: 2022-11-03
Time: 13-15
Subject: Understanding Customers. A review of marketing research reports. Consumer analysis.
Room: SAM.A.333 (S311)
Lecturer: VV
Other:
Day: Monday
Date: 2022-11-07
Time: -
Subject: Group Work: Markstrat Period I decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Tuesday
Date: 2022-11-08
Time: 10-12
Subject: Markstrat Intro II. Readings: Ch. 6,7,8 LGT
Room: SAM.F.116 (S104)
Lecturer: VV
Other:
Day: Wednesday
Date: 2022-11-09
Time: -
Subject: Group Work: Markstrat Period II decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Thursday
Date: 2022-11-10
Time: 10-12
Subject: Marketing Diagnostics and Resource Allocation
Room: SAM.A.257 (S206)
Lecturer: VV
Other:
Day: Friday
Date: 2022-11-11
Time: -
Subject: Interim Progress Report due - submit in Canvas
Lecturer:
Other:
Day: Monday
Date: 2022-11-14
Time: -
Subject: Group Work: Markstrat Period III decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Tuesday
Date: 2022-11-15
Time: -
Subject: Group Work: Markstrat Period IV decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Wednesday
Date: 2022-11-16
Time: 10-12
Subject: The Marketing Strategy Process. Competition and market evolution
Room: SAM.A.323 (S312)
Lecturer: VV
Other:
Day: Thursday
Date: 2022-11-17
Time: -
Subject: Group Work: Markstrat Period V decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Friday
Date: 2022-11-18
Time: 10-17
Subject: Industry meeting (a.k.a seminar). Individual assignment due!
Room: SAM.F.116 (S104)
Lecturer: VV
Other: Attendance required!
Day: Monday
Date: 2022-11-21
Time: -
Subject: Group Work: Markstrat Period VI decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Tuesday
Date: 2022-11-22
Time: -
Subject: Group Work: Markstrat Period VII decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Wednesday
Date: 2022-11-23
Time: -
Subject: Group Work: Markstrat Period VIII decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Tuesday
Date: 2022-11-29
Time: 10-17
Subject: Final Presentations. Simulation conclusions and debriefing.
Room: SAM.A.247 (S207)
Lecturer: VV
Other: Attendance required!
Day: Thursday
Date: 2022-12-01
Time: 13-17
Subject: Final Exam. Please NOTE! Obligatory registration. Registration opens when the course starts.
Room: ÖP
Lecturer:
Other: Inspera
