Module: 4 - H22
Name of module: Strategic Marketing Planning
Course: Consumer behavior, market analysis and strategic decision making D m4
Course code(s): 2FE177
Lecturer: Galina Biedenbach
E-mail: galina.biedenbach@umu.se
Other: Textbook: Wood, M.B. (2014). The Marketing Plan Handbook. 5th edition. International edition. Harlow: Pearson Education. ISBN-10: 1292021675, ISBN-13: 9781292021676.
Day: Friday
Date: 2022-12-02
Time: 10-12
Subject: General introduction to the course and main activities. Very important to participate - we will start the course, discuss all assignments and allocate the collaborating organizations.
Room: SAM.A.371 (S305-flex)
Lecturer: GB
Other: Reading assignment: Wood 2014, Ch. 1-3. + Articles.
Day: Monday
Date: 2022-12-05
Time: 08-15
Subject: Meeting 1 with organizations. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. + Group work.
Lecturer:
Other: Compulsory. See specific schedule for each team in Canvas.
Day: Tuesday
Date: 2022-12-06
Time: 08-15
Subject: Meeting 1 with organizations. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. + Group work.
Lecturer:
Other: Compulsory. See specific schedule for each team in Canvas.
Day: Wednesday
Date: 2022-12-07
Time: 08-15
Subject: Seminar 1. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation and discussion. Tutoring – sign-up after the seminar.
Room: SAM.A.247 (S207)
Lecturer: GB
Other: Compulsory. PPT slides should be sent by e-mail to GB no later than 1 hour before the seminar.
Day: Thursday
Date: 2022-12-08
Time: -
Subject: Group work – marketing plan. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Preparation for Meeting 2. Questions should be sent by e-mail to the organization and GB no later than 15.00 p.m.
Lecturer:
Other: Reading assignment: Wood 2014, Ch. 4, 5.
Day: Thursday
Date: 2022-12-08
Time: 10-12
Subject: Guest lecture “Creative Strategy Management” by Marcus Winberg, Global Creative Strategist | Spotify
Room: Hörsal SAM.A.230 (S213)
Lecturer: GB
Other:
Day: Friday
Date: 2022-12-09
Time: 08-15
Subject: Meeting 2 with organizations. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING.
Lecturer:
Other: Compulsory.
Day: Tuesday
Date: 2022-12-13
Time: 08-15
Subject: Seminar 2. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation and discussion. Tutoring – sign-up after the seminar.
Room: SAM.A.371 (S305-flex)
Lecturer: GB
Other: Compulsory. PPT slides should be sent by e-mail to GB no later than 1 hour before the seminar.
Day: Wednesday
Date: 2022-12-14
Time: -
Subject: Group work – marketing plan. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Preparation for Meeting 3. Questions should be sent by e-mail to the organization and GB no later than 15.00 p.m.
Lecturer:
Other: Reading assignment: Wood 2014, Ch. 6-10.
Day: Thursday
Date: 2022-12-15
Time: 08-15
Subject: Meeting 3 at organizations. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL.
Lecturer:
Other: Compulsory.
Day: Friday
Date: 2022-12-16
Time: 08-15
Subject: Seminar 3. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Presentation and discussion. Tutoring – sign-up after the seminar.
Room: SAM.A.247 (S207)
Lecturer: GB
Other: Compulsory. PPT slides should be sent by e-mail to GB no later than 1 hour before the seminar.
Day: Wednesday
Date: 2022-12-21
Time: -
Subject: Group work – marketing plan.
Lecturer:
Other:
Day: Tuesday
Date: 2023-01-03
Time: -
Subject: Group work – marketing plan. / Individual work – reflection paper.
Lecturer:
Other:
Day: Wednesday
Date: 2023-01-04
Time: -
Subject: Group work – marketing plan. / Individual work – reflection paper.
Lecturer:
Other:
Day: Thursday
Date: 2023-01-05
Time: -
Subject: Group work – marketing plan. / Individual work – reflection paper.
Lecturer:
Other:
Day: Monday
Date: 2023-01-09
Time: -
Subject: THE MARKETING PLAN should be sent by e-mail to the organization, GB, and Urkund no later than 15.00 p.m. Urkund: galina.biedenbach.umu@analys.urkund.se
Lecturer:
Other:
Day: Tuesday
Date: 2023-01-10
Time: -
Subject: Group work - preparing presentations. The final presentations should be sent by e-mail to GB no later than 15.00 p.m.
Lecturer:
Other:
Day: Wednesday
Date: 2023-01-11
Time: 08-17
Subject: Presentations of MARKETING PLANS.
Room: SAM.A.371 (S305-flex)
Lecturer: GB
Other: Compulsory. See specific schedule for each team in Canvas.
Day: Thursday
Date: 2023-01-12
Time: 08-15
Subject: Presentations of MARKETING PLANS.
Room: SAM.A.247 (S207)
Lecturer: GB
Other: Compulsory. See specific schedule for each team in Canvas.
