Marketing

Module: 2 - H22

Name of module: Marketing

Course: International Business Administration A m2 IBP

Course code(s): 2FE212, 2FE029

Syllabus(es): 2FE212 2FE029

Homepage: www.canvas.umu.se/

Maps: www.umu.se/english/about-umu/campus-maps

Lecturer: Galina Biedenbach, Vladimir Vanyushyn

E-mail: galina.biedenbach@umu.se, vladimir.vanyushyn@umu.se

Other: Textbook: Kotler P., Armstrong, G., and Parment A. (2020). Principles of Marketing: Scandinavian edition. 3nd ed. Pearson. ISBN 9781292354996.

Day

Date

Time

Subject

Room

Lecturer

Note

WEEK 39

Day: Friday

Date: 2022-09-30

Time: 10-12

Subject: Lecture 1. Introduction. The nature of marketing.

Lecturer: GB

Other: Ch. 1.

WEEK 40

Day: Monday

Date: 2022-10-03

Time: 10-12

Subject: Lecture 2. Company and marketing strategy. Marketing environment.

Lecturer: GB

Other: Ch. 2, 3.

Day: Tuesday

Date: 2022-10-04

Time: 10-12

Subject: Guest lecture “Sustainability, business and USBE - Why and how” by Rickard Lindberg, Sustainability Coordinator at USBE. + Lecture 3. Sustainable marketing, social responsibility and ethics.

Lecturer: GB

Other: Ch. 5.

Day: Wednesday

Date: 2022-10-05

Time: 10-12

Subject: Lecture 4. Marketing research.

Lecturer: VV

Other: Ch. 4.

Day: Thursday

Date: 2022-10-06

Time: 10-12

Subject: Lecture 5. Buyer behaviour in consumer and business markets.

Lecturer: VV

Other: Ch. 6, 7.

Day: Friday

Date: 2022-10-07

Time: 10-12

Subject: Lecture 6. Creating value for target customers.

Lecturer: GB

Other: Ch. 8. + Article by Schmidt et al. (2022)

Day: Friday

Date: 2022-10-07

Time: 13-16

Subject: Individual work. - *Submit the individual assignment before 16.00.

Room:

Lecturer:

Other:

WEEK 41

Day: Monday

Date: 2022-10-10

Time: 08-17

Subject: Seminar 1. Interactive exercises and discussion.

Room:

Lecturer: GB, VV

Other: See schedule on the course website.

Day: Tuesday

Date: 2022-10-11

Time: 10-12

Subject: Lecture 7. Brands, products, and services.

Lecturer: GB

Other: Ch. 9, 10. + Article by Biedenbach & Manzhynski (2016)

Day: Wednesday

Date: 2022-10-12

Time: 10-12

Subject: Lecture 8. Pricing strategies. Creating competitive advantage.

Lecturer: VV

Other: Ch. 11, 14.

Day: Thursday

Date: 2022-10-13

Time: 10-12

Subject: Lecture 9. Marketing channels.

Lecturer: VV

Other: Ch. 12.

Day: Friday

Date: 2022-10-14

Time: 10-12

Subject: Lecture 10. Marketing communications.

Lecturer: GB

Other: Ch. 13.

WEEK 42

Day: Monday

Date: 2022-10-17

Time: -

Subject: Tutoring (optional, see information on the course website). Group work.

Room:

Lecturer:

Other:

Day: Tuesday

Date: 2022-10-18

Time: -

Subject: Group work.

Room:

Lecturer:

Other:

Day: Wednesday

Date: 2022-10-19

Time: -

Subject: Group work.

Room:

Lecturer:

Other:

Day: Thursday

Date: 2022-10-20

Time: -

Subject: Group work. - *Submit the written report before 16.00.

Room:

Lecturer:

Other:

Day: Friday

Date: 2022-10-21

Time: -

Subject: Group work. - *Submit the presentation before 16.00.

Room:

Lecturer:

Other:

WEEK 43

Day: Monday

Date: 2022-10-24

Time: 08-17

Subject: Seminar 2. Presentations.

Room:

Lecturer: GB, VV

Other: See schedule on the course website.

Day: Tuesday

Date: 2022-10-25

Time: -

Subject: Exam preparation.

Room:

Lecturer:

Other:

Day: Wednesday

Date: 2022-10-26

Time: -

Subject: Exam preparation.

Room:

Lecturer:

Other:

Day: Thursday

Date: 2022-10-27

Time: -

Subject: Exam preparation.

Room:

Lecturer:

Other:

Day: Friday

Date: 2022-10-28

Time: -

Subject: Exam preparation.

Room:

Lecturer:

Other:

WEEK 44

Day: Monday

Date: 2022-10-31

Time: 08-12

Subject: Written exam. Please NOTE! Obligatory registration must be done not later than 10 days before exam. The exam registration opens when the course starts.

Room: ÖP

Lecturer:

Other: Digital hall exam, Inspera

WEEK 49

Day: Monday

Date: 2022-12-05

Time: 13-17

Subject: Written re-exam. Please NOTE! Obligatory registration must be done not later than 10 days before re-exam. The registration opens after the first exam date has passed.

Room: ÖP

Lecturer:

Other: Digital hall exam, Inspera