Module: 2 - H22
Name of module: Marketing
Course: International Business Administration A m2 IBP
Course code(s): 2FE212, 2FE029
Homepage: www.canvas.umu.se/
Lecturer: Galina Biedenbach, Vladimir Vanyushyn
E-mail: galina.biedenbach@umu.se, vladimir.vanyushyn@umu.se
Other: Textbook: Kotler P., Armstrong, G., and Parment A. (2020). Principles of Marketing: Scandinavian edition. 3nd ed. Pearson. ISBN 9781292354996.
Day: Friday
Date: 2022-09-30
Time: 10-12
Subject: Lecture 1. Introduction. The nature of marketing.
Room: Lindellhallen 2
Lecturer: GB
Other: Ch. 1.
Day: Monday
Date: 2022-10-03
Time: 10-12
Subject: Lecture 2. Company and marketing strategy. Marketing environment.
Room: Lindellhallen 2
Lecturer: GB
Other: Ch. 2, 3.
Day: Tuesday
Date: 2022-10-04
Time: 10-12
Subject: Guest lecture “Sustainability, business and USBE - Why and how” by Rickard Lindberg, Sustainability Coordinator at USBE. + Lecture 3. Sustainable marketing, social responsibility and ethics.
Room: Lindellhallen 1
Lecturer: GB
Other: Ch. 5.
Day: Wednesday
Date: 2022-10-05
Time: 10-12
Subject: Lecture 4. Marketing research.
Room: Lindellhallen 2
Lecturer: VV
Other: Ch. 4.
Day: Thursday
Date: 2022-10-06
Time: 10-12
Subject: Lecture 5. Buyer behaviour in consumer and business markets.
Room: Lindellhallen 2
Lecturer: VV
Other: Ch. 6, 7.
Day: Friday
Date: 2022-10-07
Time: 10-12
Subject: Lecture 6. Creating value for target customers.
Room: Lindellhallen 2
Lecturer: GB
Other: Ch. 8. + Article by Schmidt et al. (2022)
Day: Friday
Date: 2022-10-07
Time: 13-16
Subject: Individual work. - *Submit the individual assignment before 16.00.
Lecturer:
Other:
Day: Monday
Date: 2022-10-10
Time: 08-17
Subject: Seminar 1. Interactive exercises and discussion.
Lecturer: GB, VV
Other: See schedule on the course website.
Day: Tuesday
Date: 2022-10-11
Time: 10-12
Subject: Lecture 7. Brands, products, and services.
Room: Lindellhallen 2
Lecturer: GB
Other: Ch. 9, 10. + Article by Biedenbach & Manzhynski (2016)
Day: Wednesday
Date: 2022-10-12
Time: 10-12
Subject: Lecture 8. Pricing strategies. Creating competitive advantage.
Room: Lindellhallen 2
Lecturer: VV
Other: Ch. 11, 14.
Day: Thursday
Date: 2022-10-13
Time: 10-12
Subject: Lecture 9. Marketing channels.
Room: Lindellhallen 2
Lecturer: VV
Other: Ch. 12.
Day: Friday
Date: 2022-10-14
Time: 10-12
Subject: Lecture 10. Marketing communications.
Room: Lindellhallen 2
Lecturer: GB
Other: Ch. 13.
Day: Monday
Date: 2022-10-17
Time: -
Subject: Tutoring (optional, see information on the course website). Group work.
Lecturer:
Other:
Day: Thursday
Date: 2022-10-20
Time: -
Subject: Group work. - *Submit the written report before 16.00.
Lecturer:
Other:
Day: Friday
Date: 2022-10-21
Time: -
Subject: Group work. - *Submit the presentation before 16.00.
Lecturer:
Other:
Day: Monday
Date: 2022-10-24
Time: 08-17
Subject: Seminar 2. Presentations.
Lecturer: GB, VV
Other: See schedule on the course website.
Day: Monday
Date: 2022-10-31
Time: 08-12
Subject: Written exam. Please NOTE! Obligatory registration must be done not later than 10 days before exam. The exam registration opens when the course starts.
Room: ÖP
Lecturer:
Other: Digital hall exam, Inspera
Day: Monday
Date: 2022-12-05
Time: 13-17
Subject: Written re-exam. Please NOTE! Obligatory registration must be done not later than 10 days before re-exam. The registration opens after the first exam date has passed.
Room: ÖP
Lecturer:
Other: Digital hall exam, Inspera