Module: 2 - H22
Name of module: Consumer Behavior
Course: Consumer behavior, market analysis and strategic decision making D m2
Course code(s): 2FE177
Lecturer: Elin Nilsson, Vladimir Vanyushyn
E-mail: elin.nilsson@umu.se, vladimir.vanyushyn@umu.se
Other: Course schedule could be found here: https://cloud.timeedit.net/umu/web/public1/riqv9Q15w9XZ01QyXY7343g06ZZXZ143Y58Y7YQQ3Yo9x6335Q032XZ69n9c56Qc60nb8ydeQYXa5n52wnbYo9lh69Q6YxcZx9ZWfajQcZq6Qo.html
Day: Thursday
Date: 2022-09-29
Time: 13:15-15:00
Subject: Introduction and lecture: Consumer behavior as a field of study. Consumer behavior and marketing strategy (Chap 1)
Lecturer: EN
Other:
Day: Friday
Date: 2022-09-30
Time: 13:15-15:00
Subject: Lecture: Micro view 1 (Chap 2-3)
Lecturer: VV
Other:
Day: Tuesday
Date: 2022-10-04
Time: 13:15-15:00
Subject: Lecture: Micro view 2 (Chap 4-5)
Lecturer: VV
Other:
Day: Wednesday
Date: 2022-10-05
Time: 13:15-15:00
Subject: Lecture: Macro view (Chap 6-9)
Lecturer: EN
Other:
Day: Monday
Date: 2022-10-10
Time: 10-17
Subject: Seminar1 - Literature/discussion.
Room: SAM.A.359 (S306)
Lecturer: VV
Other: Attendance required! The deadline for handing in your reflection is October 10 at 10. A half-page summary of team project idea is also due.
Day: Tuesday
Date: 2022-10-11
Time: 13:15-15:00
Subject: Lecture: Where are we going (chap 10-12)
Room: Hörsal MIT.A.121
Lecturer: EN
Other:
Day: Thursday
Date: 2022-10-13
Time: 10:15-12:00
Subject: Lecture: Consumer behavior in practice - the case of Bubbleroom with Ville Kangasmuukko Nordström CEO Bubbleroom
Room: Hörsal SAM.A.280 (S205)
Lecturer: EN
Other:
Day: Monday
Date: 2022-10-17
Time: 10-17
Subject: Seminar 2- Applied marketing research. Marketing data and its use in managerial decision making.
Room: SAM.A.359 (S306)
Lecturer: EN
Other: Attendance required! You team hands in a maximum 1,5-page write-up of your project proposal
Day: Monday
Date: 2022-10-24
Time: 10-17
Subject: Seminar 3 - Final presentations
Room: SAM.A.351 (S307)
Lecturer: EN
Other: Separate detail schedule in Canvas. Attendance required! - Your final report is due on October 24, at 10.
Day: Monday
Date: 2022-10-31
Time: 08:00-12:00
Subject: Examination Inspera (remember to sign up via the Student web, at least 10 days before the exam)
Room: ÖP
Lecturer:
Other:
Day: Monday
Date: 2022-12-05
Time: 13-17
Subject: Re-examination Inspera (remember to sign up via the Student web)
Room: ÖP
Lecturer:
Other:
