Strategic Marketing Planning

Module: 4 - H21

Name of module: Strategic Marketing Planning

Course: Consumer Behavior, Market Analysis and Strategic Decision Making D m4

Course code(s): 2FE177

Syllabus(es): 2FE177

Homepage: www.canvas.umu.se/

Maps: www.umu.se/english/about-umu/campus-maps

Lecturer: Galina Biedenbach

E-mail: galina.biedenbach@umu.se

Other: Textbook: Wood, M.B. (2014). The Marketing Plan Handbook. 5th edition. International edition. Harlow: Pearson Education. ISBN-10: 1292021675, ISBN-13: 9781292021676.

Day

Date

Time

Subject

Room

Lecturer

Note

WEEK 48

Day: Friday

Date: 2021-12-03

Time: 10-12

Subject: General introduction to the course and main activities. Very important to participate - we will start the course, discuss all assignments and allocate the collaborating organizations.

Room: S305

Lecturer: GB

Other: Reading assignment: Wood 2014, Ch. 1-3. + Articles.

WEEK 49

Day: Monday

Date: 2021-12-06

Time: 08-15

Subject: Meeting 1 with organizations. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. + Group work.

Room:

Lecturer:

Other: Compulsory. See specific schedule for each team in Canvas.

Day: Tuesday

Date: 2021-12-07

Time: 08-15

Subject: Meeting 1 with organizations. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. + Group work.

Room:

Lecturer:

Other: Compulsory. See specific schedule for each team in Canvas.

Day: Wednesday

Date: 2021-12-08

Time: 08-12

Subject: Seminar 1. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation and discussion. Tutoring – sign-up after the seminar.

Room: S305

Lecturer:

Other: Compulsory. PPT slides should be sent by e-mail to GB no later than 1 hour before the seminar.

Day: Thursday

Date: 2021-12-09

Time: -

Subject: Group work – marketing plan. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Preparation for Meeting 2. Questions should be sent by e-mail to the organization and GB no later than 15.00 p.m.

Room:

Lecturer:

Other: Reading assignment: Wood 2014, Ch. 4, 5.

Day: Friday

Date: 2021-12-10

Time: 08-15

Subject: Meeting 2 with organizations. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING.

Room:

Lecturer:

Other: Compulsory.

WEEK 50

Day: Monday

Date: 2021-12-13

Time: -

Subject: Group work – marketing plan.

Room:

Lecturer:

Other:

Day: Tuesday

Date: 2021-12-14

Time: 08-12

Subject: Seminar 2. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation and discussion. Tutoring – sign-up after the seminar.

Room: S313

Lecturer: GB

Other: Compulsory. PPT slides should be sent by e-mail to GB no later than 1 hour before the seminar.

Day: Wednesday

Date: 2021-12-15

Time: -

Subject: Group work – marketing plan. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Preparation for Meeting 3. Questions should be sent by e-mail to the organization and GB no later than 15.00 p.m.

Room:

Lecturer:

Other: Reading assignment: Wood 2014, Ch. 6-10.

Day: Thursday

Date: 2021-12-16

Time: 08-15

Subject: Meeting 3 at organizations. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL.

Room:

Lecturer:

Other: Compulsory.

Day: Friday

Date: 2021-12-17

Time: 08-12

Subject: Seminar 3. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Presentation and discussion. Tutoring – sign-up after the seminar.

Room: HB206

Lecturer: GB

Other: Compulsory. PPT slides should be sent by e-mail to GB no later than 1 hour before the seminar.

WEEK 51

Day: Monday

Date: 2021-12-20

Time: -

Subject: Group work – marketing plan.

Room:

Lecturer:

Other:

Day: Tuesday

Date: 2021-12-21

Time: -

Subject: Group work – marketing plan.

Room:

Lecturer:

Other:

Day: Wednesday

Date: 2021-12-22

Time: -

Subject: Group work – marketing plan.

Room:

Lecturer:

Other:

WEEK 01

Day: Tuesday

Date: 2022-01-04

Time: -

Subject: Group work – marketing plan. / Individual work – reflection paper.

Room:

Lecturer:

Other:

Day: Wednesday

Date: 2022-01-05

Time: -

Subject: Group work – marketing plan. / Individual work – reflection paper.

Room:

Lecturer:

Other:

Day: Thursday

Date: 2022-01-06

Time: -

Subject: (Public holiday)

Room:

Lecturer:

Other:

Day: Friday

Date: 2022-01-07

Time: -

Subject: Group work – marketing plan. / Individual work – reflection paper.

Room:

Lecturer:

Other:

WEEK 02

Day: Monday

Date: 2022-01-10

Time: -

Subject: THE MARKETING PLAN should be sent by e-mail to the organization, GB, and Urkund no later than 15.00 p.m. Urkund: galina.biedenbach.umu@analys.urkund.se

Room:

Lecturer:

Other:

Day: Tuesday

Date: 2022-01-11

Time: -

Subject: Group work - preparing presentations. The final presentations should be sent by e-mail to GB no later than 15.00 p.m.

Room:

Lecturer:

Other:

Day: Wednesday

Date: 2022-01-12

Time: 08-17

Subject: Presentations of MARKETING PLANS.

Room:

Lecturer: GB

Other: Compulsory. See specific schedule for each team in Canvas.

Day: Thursday

Date: 2022-01-13

Time: 08-15

Subject: Presentations of MARKETING PLANS.

Room:

Lecturer: GB

Other: Compulsory. See specific schedule for each team in Canvas.

Day: Friday

Date: 2022-01-14

Time: -

Subject: Individual work – reflection paper. THE REFLECTION PAPER should be sent by e-mail to GB no later than 15.00 p.m.

Room:

Lecturer:

Other: