Module: 3 - H21
Name of module: Consumer and Market Analysis
Course: Consumer Behavior, Market Analysis and Strategic Decision Making D m3
Course code(s): 2FE177
Syllabus(es): 2FE177
Homepage: www.canvas.umu.se/courses/4815
Lecturer: Vladimir Vanyushyn
Telephone: 0907865886
E-mail: vladimir.vanyushyn@umu.se
Other: .
Decision rounds are based on the Markstrat simulation
Day: Wednesday
Date: 2021-11-03
Time: 08-10
Subject: Course introduction and overview. Marketing models. Markstrat Intro I. Organization of teams: team IDs and passwords are communicated at the end of the class. Readings: Ch. 1 to 5 LGT
Room: s213
Lecturer: VV
Other: Attendance strongly recommended!
Day: Thursday
Date: 2021-11-04
Time: 15-17
Subject: Understanding Customers. A review of marketing research reports. Consumer analysis.
Room: s205
Lecturer: VV
Other:
Day: Monday
Date: 2021-11-08
Time: -
Subject: Group Work: Markstrat Period I decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Tuesday
Date: 2021-11-09
Time: 10-12
Subject: Markstrat Intro II. Readings: Ch. 6,7,8 LGT
Room: HsalF
Lecturer: VV
Other:
Day: Tuesday
Date: 2021-11-09
Time: 13-15
Subject: Digital marketing in practise - alumni guest lecture
Room: s305
Lecturer: RL/VV
Other:
Day: Wednesday
Date: 2021-11-10
Time: -
Subject: Group Work: Markstrat Period II decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Thursday
Date: 2021-11-11
Time: 13-15
Subject: Marketing Diagnostics and Resource Allocation
Room: s205
Lecturer: VV
Other:
Day: Friday
Date: 2021-11-12
Time: -
Subject: Interim Progress Report due! Email to instructor by 17.00
Lecturer:
Other:
Day: Monday
Date: 2021-11-15
Time: -
Subject: Group Work: Markstrat Period III decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Tuesday
Date: 2021-11-16
Time: -
Subject: Group Work: Markstrat Period IV decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Wednesday
Date: 2021-11-17
Time: 10-12
Subject: Digital Marketing in a global organisation - alumni guest lecture
Room: s213 lecture hall
Lecturer: RL/VV
Other:
Day: Wednesday
Date: 2021-11-17
Time: 13-15
Subject: The Marketing Strategy Process. Competition and market evolution
Room: s312
Lecturer: VV
Other:
Day: Thursday
Date: 2021-11-18
Time: -
Subject: Group Work: Markstrat Period V decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Friday
Date: 2021-11-19
Time: 10-17
Subject: Industry meeting (a.k.a seminar). Individual assignment due!
Room: s209
Lecturer: VV
Other: Attendance required!
Day: Monday
Date: 2021-11-22
Time: -
Subject: Group Work: Markstrat Period VI decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Tuesday
Date: 2021-11-23
Time: -
Subject: Group Work: Markstrat Period VII decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Wednesday
Date: 2021-11-24
Time: -
Subject: Group Work: Markstrat Period VIII decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Tuesday
Date: 2021-11-30
Time: 10-17
Subject: Final Presentations. Simulation conclusions and debriefing.
Room: s305
Lecturer: VV
Other: Attendance required!
Day: Thursday
Date: 2021-12-02
Time: 13:00-17:00
Subject: Final exam; Please NOTE! Obligatory registration. Registration opens when the course starts.
Room: ÖP, Hall 6
Lecturer: VV
Other: Attendance required!
