Module: 2 - H21
Name of module: Marketing
Course: International Business Administration A m2 IBP
Course code(s): 2FE212
Syllabus(es): 2FE212
Lecturer: Galina Biedenbach, Sofia Molander, Ivan Riumkin
E-mail: galina.biedenbach@umu.se
Other: Preliminary schedule.
Textbook: Kotler P., Armstrong, G., and Parment A. (2020). Principles of Marketing: Scandinavian edition. 3nd ed. Pearson. ISBN 9781292354996.
Day: Thursday
Date: 2021-09-30
Time: 10-12
Subject: Lecture 1. Introduction. The nature of marketing.
Room: S213
Lecturer: GB
Other: Ch. 1.
Day: Friday
Date: 2021-10-01
Time: 10-12
Subject: Lecture 2. Company and marketing strategy. Marketing environment.
Room: S213
Lecturer: GB
Other: Ch. 2, 3.
Day: Monday
Date: 2021-10-04
Time: 10-12
Subject: Lecture 3. Marketing research.
Room: Lindellhallen 3
Lecturer: GB
Other: Ch. 4.
Day: Tuesday
Date: 2021-10-05
Time: 10-12
Subject: Guest lecture “Sustainability, business and USBE - Why and how” by Rickard Lindberg, Sustainability Coordinator at USBE. + Lecture 4. Green marketing, sustainability and ethics.
Room: Lindellhallen 3
Lecturer: IR
Other: Ch. 5.
Day: Wednesday
Date: 2021-10-06
Time: 10-12
Subject: Lecture 5. Buyer behaviour in consumer and business markets.
Room: S213
Lecturer: GB
Other: Ch. 6, 7. + Article by Roozen et al. (2021)
Day: Thursday
Date: 2021-10-07
Time: 13-15
Subject: Lecture 6. Creating value for target customers.
Room: S213
Lecturer: GB
Other: Ch. 8. + Article by Biedenbach & Manzhynski (2016)
Day: Monday
Date: 2021-10-11
Time: 08-17
Subject: Seminar 1. Interactive exercises and discussion.
Lecturer: GB, SM
Other: See schedule on the course website.
Day: Tuesday
Date: 2021-10-12
Time: 10-12
Subject: Lecture 7. Brands, products, and services. + Guest lecture “Creativity you Can't see - How to apply creativity in a data driven world” by Marcus Winberg, Creative Solutions Manager | Nordics at Spotify
Room: S213
Lecturer: GB
Other: Ch. 9, 10.
Day: Wednesday
Date: 2021-10-13
Time: 10-12
Subject: Lecture 8. Pricing strategies. Creating competitive advantage.
Room: S213
Lecturer: IR
Other: Ch. 11, 14.
Day: Thursday
Date: 2021-10-14
Time: 10-12
Subject: Lecture 9. Marketing channels.
Room: S205
Lecturer: SM
Other: Ch. 12.
Day: Friday
Date: 2021-10-15
Time: 10-12
Subject: Lecture 10. Marketing communications.
Room: S213
Lecturer: SM
Other: Ch. 13.
Day: Tuesday
Date: 2021-10-19
Time: -
Subject: Tutoring (optional, see information on the course website). Group work.
Lecturer:
Other:
Day: Thursday
Date: 2021-10-21
Time: -
Subject: Group work. - *Submit the written report by e-mail before 15.00.
Lecturer:
Other:
Day: Friday
Date: 2021-10-22
Time: -
Subject: Group work. - *Submit the presentation by e-mail before 15.00.
Lecturer:
Other:
Day: Monday
Date: 2021-10-25
Time: 08-17
Subject: Seminar 2. Presentations.
Lecturer: GB, SM
Other: See schedule on the course website.
Day: Friday
Date: 2021-10-29
Time: 08-12
Subject: Written exam. Please NOTE! Obligatory registration must be done not later than 10 days before exam. The exam registration opens when the course starts.
Room: ÖP Skrivsal 3, entré 2
Lecturer:
Other:
Day: Monday
Date: 2021-12-06
Time: 13-17
Subject: Written re-exam. Please NOTE! Obligatory registration must be done not later than 10 days before re-exam. The registration opens after the first exam date has passed.
Room: ÖP Skrivsal 1
Lecturer:
Other:
