Module: 2 - H21
Name of module: Consumer Behavior
Course: Consumer Behavior, Market Analysis and Strategic Decision Making D m2
Course code(s): 2FE177, 2FE199, 2FE179, 2FE193
Syllabus(es): 2FE177 2FE199 2FE179 2FE193
Homepage: www.canvas.umu.se/courses/3443
Lecturer: Elin Nilsson, Vladimir Vanyushyn
E-mail: Elin.nilsson@umu.se, Vladimir.vanyushyn@umu.se
Day: Thursday
Date: 2021-09-30
Time: 13:15-15:00
Subject: Lecture 1. Course introduction Consumer behavior as a field of study. Consumer behavior and marketing strategy. Readings: Ch. 1.
Room: Lindellhallen 1
Lecturer: EN
Other: Attendance strongly recommended!
Day: Thursday
Date: 2021-09-30
Time: 16:00-17:00
Subject: Elective information for master program students
Room: ZOOM
Lecturer: Program Advisor
Other: Program Advisors will hold an elective information for all master program students
Day: Friday
Date: 2021-10-01
Time: 10:15-12:00
Subject: Lecture 2. The perceptual process. Consumer identity, motivation and consumption choices. Readings: Ch. 3-5
Room: Lindellhallen 1
Lecturer: VV
Other:
Day: Tuesday
Date: 2021-10-05
Time: 10:15-12:00
Subject: Lecture 3. Consumer decision-making I: learning, memory and demand process. Key marketing indicators: awareness, preferences, purchase intentions. Readings: Ch. 6
Room: Lindellhallen 1
Lecturer: VV
Other:
Day: Wednesday
Date: 2021-10-06
Time: 13:15-15:00
Subject: Lecture 4. Consumer decision-making II: approaches to decision-making. Retail context. Ch. 2, 8
Room: Lindellhallen 1
Lecturer: EN
Other:
Day: Monday
Date: 2021-10-11
Time: 10:00-17:00
Subject: Seminar 1 - Literature/discussion.
Room: Zoom
Lecturer: VV
Other: Attendance required! The deadline for handing in your reflection is October 11 at 10. A half-page summary of team project idea is also due.
Day: Tuesday
Date: 2021-10-12
Time: 10:15-12:00
Subject: Lecture 5. Attitude formation and change. Reading: Ch. 7
Room: Lindellhallen 1
Lecturer: EN
Other:
Day: Wednesday
Date: 2021-10-13
Time: 10:15-12:00
Subject: Lecture 6. Social groups. Digital environment and social media. Readings: Ch. 9-11
Room: Lindellhallen 1
Lecturer: EN
Other:
Day: Monday
Date: 2021-10-18
Time: 10:00-17:00
Subject: Seminar 2 - Applied marketing research. Marketing data and its use in managerial decision making.
Room: Zoom
Lecturer: EN
Other: Attendance required! You team hands in a maximum 1,5-page write-up of your project proposal
Day: Monday
Date: 2021-10-25
Time: 10:00-17:00
Subject: Seminar 3 - Final presentations.
Room: s312
Lecturer: EN
Other: Attendance required! - Your final report is due on October 25, at 10.
Day: Friday
Date: 2021-10-29
Time: 08:00-12:00
Subject: Exam (remember to sign up via the Student web, at least 10 days before the exam)
Room: ÖP Hall 5, entrance 3
Lecturer:
Other:
Day: Monday
Date: 2021-12-06
Time: 13:00-17:00
Subject: RE-exam (remember to sign up via the Student web)
Room: ÖP Hall 1
Lecturer: EN
Other:
