Module: 1 - H21
Name of module: Marketing Strategy
Course: Consumer behavior, Market Analysis and Strategic Decision Making D m1
Course code(s): 2FE177, 2FE199, 2FE179
Syllabus(es): 2FE177 2FE199 2FE179
Studenter: 24001, A2410, A2412, 24060, 24007, 24037
Homepage: www.canvas.umu.se
Lecturer: Ulrika Leijerholt
Other: Campus attendance will be required during the course. The lectures will be held on campus (and also live streamed via Zoom). A schedule for campus attendance of lectures will be posted closer to the start of the course. Thus, all students will be able to attend a number of lectures on campus.
Day: Monday
Date: 2021-08-30
Time: 08-10
Subject: Course introduction
Room: UB.A.230 (Lindellhallen 3) + Zoom
Lecturer: UL
Other: Some students will attend on campus, others via Zoom. See detailed attendance list in Canvas.
Day: Tuesday
Date: 2021-08-31
Time: -
Subject: Last day to register for the short exam 1 (student web)
Lecturer:
Other:
Day: Wednesday
Date: 2021-09-01
Time: 10-12
Subject: Lecture 1
Room: UB.A.230 (Lindellhallen 3) + Zoom
Lecturer: UL
Other: Some students will attend on campus, others via Zoom. See detailed attendance list in Canvas.
Day: Friday
Date: 2021-09-03
Time: 13-15
Subject: Lecture 2
Room: UB.A.230 (Lindellhallen 3) + Zoom
Lecturer: UL
Other: Some students will attend on campus, others via Zoom. See detailed attendance list in Canvas.
Day: Monday
Date: 2021-09-06
Time: 10-12
Subject: Lecture 3
Room: UB.A.230 (Lindellhallen 3) + Zoom
Lecturer: UL
Other: Some students will attend on campus, others via Zoom. See detailed attendance list in Canvas.
Day: Wednesday
Date: 2021-09-08
Time: 09:00-10:30
Subject: Short exam 1
Room: Östra Paviljongen (ÖP)
Lecturer:
Other: Those students with documented permission for extended exam time will be allowed to remain until 11.00.
Day: Thursday
Date: 2021-09-09
Time: 10-12
Subject: Lecture 4
Room: UB.A.230 (Lindellhallen 3) + Zoom
Lecturer: UL
Other: Some students will attend on campus, others via Zoom. See detailed attendance list in Canvas.
Day: Friday
Date: 2021-09-10
Time: 10-12
Subject: Lecture 5
Room: UB.A.230 (Lindellhallen 3) + Zoom
Lecturer: UL
Other: Some students will attend on campus, others via Zoom. See detailed attendance list in Canvas.
Day: Monday
Date: 2021-09-13
Time: 09:00-
Subject: Home-exam opens
Room: Canvas
Lecturer:
Other:
Day: Wednesday
Date: 2021-09-15
Time: 09:00-
Subject: Deadline home-exam
Room: Canvas
Lecturer:
Other:
Day: Wednesday
Date: 2021-09-15
Time: 10:00-11:00
Subject: Introduction case assignment
Room: Zoom
Lecturer: UL
Other:
Day: Thursday
Date: 2021-09-16
Time: 10:00-12:00
Subject: Seminar 1: Intro and presentation of case company
Room: Hörsal E
Lecturer:
Other: Mandatory. Some students will attend on campus, others via Zoom. See detailed attendance list in Canvas.
Day: Monday
Date: 2021-09-20
Time: 08-17
Subject: Seminar 2: Work-in-progress seminar
Room: Zoom
Lecturer: UL
Other: Mandatory. See detailed schedule in Canvas
Day: Wednesday
Date: 2021-09-22
Time: 08-17
Subject: Supervision case assignment
Room: Zoom
Lecturer: UL
Other: See detailed schedule in Cambro
Day: Tuesday
Date: 2021-09-28
Time: 08-17
Subject: Seminar 3: Presentation seminar
Room: Hörsal F
Lecturer: UL
Other: Mandatory on-campus attendance! See detailed schedule in Canvas
Day: Monday
Date: 2021-10-11
Time: 09:00-
Subject: Re-exam home exam, deadline 2021-10-13 at 9.00
Lecturer:
Other:
Day: Monday
Date: 2021-11-08
Time: 13:00-14:30
Subject: Re-exam short exam
Room: ÖP Skrivsal 6, entré 1
Lecturer:
Other: Do not forget to register for the re-exam
