Module: 2 - H20
Name of module: Consumer Behavior
Course: Consumer Behavior, Market Analysis and Strategic Decision Making M2
Course code(s): 2FE177
Lecturer: Vladimir Vanyushyn (VV, course responsible), Elin Nilsson (EN)
Telephone: 0907865886
Other: NB! Some of the activities may be carried out over Zoom.
Day: Wednesday
Date: 2020-09-30
Time: 08:30-12
Subject: Lecture 1. Course Introduction. Consumer behavior as a field of study. Consumer behavior and marketing strategy. Readings: Ch. 1. Note: split class!
Room: Hsal E
Lecturer: VV
Other: Attendance strongly recommended!
Day: Thursday
Date: 2020-10-01
Time: 15-17
Subject: Lecture 2. The perceptual process. Consumer identity, motivation and consumption choices. Readings: Ch. 3-5
Room: HsalE
Lecturer: VV
Other:
Day: Tuesday
Date: 2020-10-06
Time: 13-15
Subject: Lecture 3. Consumer decision-making I: learning, memory and demand process. Key marketing indicators: awareness, preferences, purchase intentions. Readings: Ch. 6
Room: HsalE
Lecturer: VV
Other:
Day: Wednesday
Date: 2020-10-07
Time: 10-12
Subject: Lecture 4. Consumer decision-making II: approaches to decision-making. Retail context. Ch. 2, 8
Room: HsalE
Lecturer: EN
Other:
Day: Monday
Date: 2020-10-12
Time: 10-17
Subject: Seminar 1 - Literature/discussion.
Room: N300 & Zoom
Lecturer: VV
Other: Attendance required! The deadline for handing in your reflection, in printed form, is October 12 at the beginning of your seminar session. A half-page summary of team project idea is also due.
Day: Tuesday
Date: 2020-10-13
Time: 13-15
Subject: Lecture 5. Attitude formation and change. Reading: Ch. 7
Room: HsalA
Lecturer: VV
Other:
Day: Wednesday
Date: 2020-10-14
Time: 13-15
Subject: Lecture 6. Social groups. Digital environment and social media. Readings: Ch. 9-11
Room: HsalG
Lecturer: EN
Other:
Day: Monday
Date: 2020-10-19
Time: 10-17
Subject: Seminar 2 - Applied marketing research. Marketing data and its use in managerial decision making.
Room: N460
Lecturer:
Other: Attendance required! You team hands in a maximum 1,5-page write-up of your project proposal
Day: Tuesday
Date: 2020-10-20
Time: -
Subject: Lecture 7. Guest presentation.
Room: TBA
Lecturer: TBA
Other:
Day: Monday
Date: 2020-10-26
Time: 10-17
Subject: Seminar 3 - Final presentations.
Room: s213
Lecturer: VV
Other: Attendance required! - Your final report is due on October 26, at the beginning of your seminar session.
Day: Thursday
Date: 2020-10-29
Time: 08-12
Subject: Final exam; Please NOTE! Obligatory registration must be done 10 days before exam. The exam registration opens when the course start.
Lecturer: VV/EN
Other: Attendance required!
Day: Monday
Date: 2020-12-07
Time: 15-19
Subject: Re-exam; Please NOTE! Obligatory registration must be done 10 days before re-exam. The link opens after the first exam date has passed.
Room: ÖP
Lecturer:
Other:
