Consumer Behavior

Moment: 2 - H20

Momentnamn: Consumer Behavior

Kurs: Consumer behavior, Market Analysis and Strategic Decision Making M22

Kurskod(er): 2FE177

Kursplan(er): 2FE177

Hemsida: www.cambro.umu.se

Kartor: www.umu.se/om-universitetet/kartor

Lärare: Vladimir Vanyushyn (VV, course responsible), Elin Nilsson (EN)

Telefon: 0907865886

Övrigt: NB! Some of the activities may be carried out over Zoom.

Dag

Datum

Tid

Aktivitet

Sal

Lärare

Annat

VECKA 40

Dag: Onsdag

Datum: 2020-09-30

Tid: 08:30-12

Aktivitet: Lecture 1. Course Introduction. Consumer behavior as a field of study. Consumer behavior and marketing strategy. Readings: Ch. 1. Note: split class!

Sal: Hsal E

Lärare: VV

Övrigt: Attendance strongly recommended!

Dag: Torsdag

Datum: 2020-10-01

Tid: 15-17

Aktivitet: Lecture 2. The perceptual process. Consumer identity, motivation and consumption choices. Readings: Ch. 3-5

Sal: HsalE

Lärare: VV

Övrigt:

VECKA 41

Dag: Tisdag

Datum: 2020-10-06

Tid: 13-15

Aktivitet: Lecture 3. Consumer decision-making I: learning, memory and demand process. Key marketing indicators: awareness, preferences, purchase intentions. Readings: Ch. 6

Sal: HsalE

Lärare: VV

Övrigt:

Dag: Onsdag

Datum: 2020-10-07

Tid: 10-12

Aktivitet: Lecture 4. Consumer decision-making II: approaches to decision-making. Retail context. Ch. 2, 8

Sal: HsalE

Lärare: EN

Övrigt:

VECKA 42

Dag: Måndag

Datum: 2020-10-12

Tid: 10-17

Aktivitet: Seminar 1 - Literature/discussion.

Sal: N300 & Zoom

Lärare: VV

Övrigt: Attendance required! The deadline for handing in your reflection, in printed form, is October 12 at the beginning of your seminar session. A half-page summary of team project idea is also due.

Dag: Tisdag

Datum: 2020-10-13

Tid: 13-15

Aktivitet: Lecture 5. Attitude formation and change. Reading: Ch. 7

Sal: HsalA

Lärare: VV

Övrigt:

Dag: Onsdag

Datum: 2020-10-14

Tid: 13-15

Aktivitet: Lecture 6. Social groups. Digital environment and social media. Readings: Ch. 9-11

Sal: HsalG

Lärare: EN

Övrigt:

VECKA 43

Dag: Måndag

Datum: 2020-10-19

Tid: 10-17

Aktivitet: Seminar 2 - Applied marketing research. Marketing data and its use in managerial decision making.

Sal: N460

Lärare:

Övrigt: Attendance required! You team hands in a maximum 1,5-page write-up of your project proposal

Dag: Tisdag

Datum: 2020-10-20

Tid: -

Aktivitet: Lecture 7. Guest presentation.

Sal: TBA

Lärare: TBA

Övrigt:

VECKA 44

Dag: Måndag

Datum: 2020-10-26

Tid: 10-17

Aktivitet: Seminar 3 - Final presentations.

Sal: s213

Lärare: VV

Övrigt: Attendance required! - Your final report is due on October 26, at the beginning of your seminar session.

Dag: Torsdag

Datum: 2020-10-29

Tid: 08-12

Aktivitet: Final exam; Please NOTE! Obligatory registration must be done 10 days before exam. The exam registration opens when the course start.

Sal: ÖP

Lärare: VV/EN

Övrigt: Attendance required!

VECKA 50

Dag: Måndag

Datum: 2020-12-07

Tid: 15-19

Aktivitet: Re-exam; Please NOTE! Obligatory registration must be done 10 days before re-exam. The link opens after the first exam date has passed.

Sal: ÖP

Lärare:

Övrigt: