Moment: 2 - H20
Momentnamn: Consumer Behavior
Kurs: Consumer Behavior, Market Analysis and Strategic Decision Making M2
Kurskod(er): 2FE177
Lärare: Vladimir Vanyushyn (VV, course responsible), Elin Nilsson (EN)
Telefon: 0907865886
Övrigt: NB! Some of the activities may be carried out over Zoom.
Dag: Onsdag
Datum: 2020-09-30
Tid: 08:30-12
Aktivitet: Lecture 1. Course Introduction. Consumer behavior as a field of study. Consumer behavior and marketing strategy. Readings: Ch. 1. Note: split class!
Sal: Hsal E
Lärare: VV
Övrigt: Attendance strongly recommended!
Dag: Torsdag
Datum: 2020-10-01
Tid: 15-17
Aktivitet: Lecture 2. The perceptual process. Consumer identity, motivation and consumption choices. Readings: Ch. 3-5
Sal: HsalE
Lärare: VV
Övrigt:
Dag: Tisdag
Datum: 2020-10-06
Tid: 13-15
Aktivitet: Lecture 3. Consumer decision-making I: learning, memory and demand process. Key marketing indicators: awareness, preferences, purchase intentions. Readings: Ch. 6
Sal: HsalE
Lärare: VV
Övrigt:
Dag: Onsdag
Datum: 2020-10-07
Tid: 10-12
Aktivitet: Lecture 4. Consumer decision-making II: approaches to decision-making. Retail context. Ch. 2, 8
Sal: HsalE
Lärare: EN
Övrigt:
Dag: Måndag
Datum: 2020-10-12
Tid: 10-17
Aktivitet: Seminar 1 - Literature/discussion.
Sal: N300 & Zoom
Lärare: VV
Övrigt: Attendance required! The deadline for handing in your reflection, in printed form, is October 12 at the beginning of your seminar session. A half-page summary of team project idea is also due.
Dag: Tisdag
Datum: 2020-10-13
Tid: 13-15
Aktivitet: Lecture 5. Attitude formation and change. Reading: Ch. 7
Sal: HsalA
Lärare: VV
Övrigt:
Dag: Onsdag
Datum: 2020-10-14
Tid: 13-15
Aktivitet: Lecture 6. Social groups. Digital environment and social media. Readings: Ch. 9-11
Sal: HsalG
Lärare: EN
Övrigt:
Dag: Måndag
Datum: 2020-10-19
Tid: 10-17
Aktivitet: Seminar 2 - Applied marketing research. Marketing data and its use in managerial decision making.
Sal: N460
Lärare:
Övrigt: Attendance required! You team hands in a maximum 1,5-page write-up of your project proposal
Dag: Tisdag
Datum: 2020-10-20
Tid: -
Aktivitet: Lecture 7. Guest presentation.
Sal: TBA
Lärare: TBA
Övrigt:
Dag: Måndag
Datum: 2020-10-26
Tid: 10-17
Aktivitet: Seminar 3 - Final presentations.
Sal: s213
Lärare: VV
Övrigt: Attendance required! - Your final report is due on October 26, at the beginning of your seminar session.
Dag: Torsdag
Datum: 2020-10-29
Tid: 08-12
Aktivitet: Final exam; Please NOTE! Obligatory registration must be done 10 days before exam. The exam registration opens when the course start.
Lärare: VV/EN
Övrigt: Attendance required!
Dag: Måndag
Datum: 2020-12-07
Tid: 15-19
Aktivitet: Re-exam; Please NOTE! Obligatory registration must be done 10 days before re-exam. The link opens after the first exam date has passed.
Sal: ÖP
Lärare:
Övrigt:
