Module: 3 - H19
Name of module: Consumer and Market Analysis
Course: Consumer Behavior, Market Analysis and Strategic Decision Making mod 3
Course code(s): 2FE177
Lecturer: Vladimir Vanyushyn, course responsible,
Telephone: 0907865886
E-mail: vladimir.vanyushyn@umu.se
Other: OBS! Preliminary version. Some of the lecture times may change.
Decision rounds are based on the Markstrat simulation
Day: Friday
Date: 2019-11-01
Time: 13-15
Subject: Course introduction and overview. Marketing models. Markstrat Intro I. Organization of teams: team IDs and passwords are communicated at the end of the class. Readings: Ch. 1 to 5 LGT
Room: s312
Lecturer: VV
Other: Attendance strongly recommended!
Day: Monday
Date: 2019-11-04
Time: 13-15
Subject: Understanding Customers. A review of marketing research reports. Consumer analysis.
Room: s312
Lecturer: VV
Other:
Day: Wednesday
Date: 2019-11-06
Time: 10-16
Subject: Group Work: Markstrat Period I decision round. Decisions due at 16.00. The starting situations (Company reports for period 0) are available from the Student Office at 10.00.
Lecturer:
Other: Participation required. University presence recommended!
Day: Thursday
Date: 2019-11-07
Time: 08-10
Subject: Markstrat Intro II. Readings: Ch. 6,7,8 LGT
Room: s305
Lecturer: VV
Other:
Day: Friday
Date: 2019-11-08
Time: 10-16
Subject: Group Work: Markstrat Period II decision round. Decisions due at 16.00
Lecturer:
Other: Participation required. University presence recommended!
Day: Monday
Date: 2019-11-11
Time: 13-15
Subject: Marketing Diagnostics and Resource Allocation
Room: s305
Lecturer: VV
Other:
Day: Tuesday
Date: 2019-11-12
Time: 10-16
Subject: Group Work: Markstrat Period III decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Thursday
Date: 2019-11-14
Time: -
Subject: Interim Progress Report due! Email to instructor by 17.00
Lecturer:
Other:
Day: Friday
Date: 2019-11-15
Time: 10-16
Subject: Group Work: Markstrat Period IV decision round. Decisions due at 16.00
Lecturer:
Other: Participation required
Day: Monday
Date: 2019-11-18
Time: 13-15
Subject: The Marketing Strategy Process. Competition and market evolution
Room: s305
Lecturer: VV
Other:
Day: Tuesday
Date: 2019-11-19
Time: 10-16
Subject: Group Work: Markstrat Period V decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Thursday
Date: 2019-11-21
Time: 10-17
Subject: Industry meeting (a.k.a seminar). Individual assignment due!
Room: UB334
Lecturer: VV
Other: Attendance required!
Day: Friday
Date: 2019-11-22
Time: 10-16
Subject: Group Work: Markstrat Period VI decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Monday
Date: 2019-11-25
Time: 10-16
Subject: Group Work: Markstrat Period VII decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Tuesday
Date: 2019-11-26
Time: 10-16
Subject: Group Work: Markstrat Period VIII decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Friday
Date: 2019-11-29
Time: 10-17
Subject: Final Presentations. Simulation conclusions and debriefing.
Room: s313
Lecturer: VV
Other: Attendance required!
Day: Monday
Date: 2020-11-30
Time: 16-20
Subject: Final exam; Please NOTE! Obligatory registration. Registration opens when the course starts.
Lecturer: VV
Other:
