Module: 4 - H19
Name of module: Strategic Marketing Planning
Course: Consumer Behavior, Market Analysis and Strategic Decision Making mod 4
Course code(s): 2FE177
Lecturer: Galina Biedenbach
E-mail: galina.biedenbach@umu.se
Other: Textbook: Wood, M.B. (2014). The Marketing Plan Handbook. 5th edition. International edition. Harlow: Pearson Education. ISBN-10: 1292021675, ISBN-13: 9781292021676.
Day: Wednesday
Date: 2019-12-04
Time: 10-12
Subject: General introduction to the course and main activities. Important to attend - we will form teams and assign organizations.
Room: S305
Lecturer: GB
Other: Reading assignment: Wood 2014, Ch. 1.
Day: Thursday
Date: 2019-12-05
Time: -
Subject: ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Preparation for Meeting I. Questions to be asked at the meeting should be sent by e-mail to GB no later than 15.00 p.m.
Lecturer:
Other: Reading assignment: Wood 2014, Ch. 2, 3 + articles.
Day: Friday
Date: 2019-12-06
Time: 08-17
Subject: Meeting I at organizations. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS.
Lecturer:
Other: Compulsory. See specific schedule for each team in Cambro.
Day: Monday
Date: 2019-12-09
Time: -
Subject: Group work. PPT slides should be sent by e-mail to GB no later than 15.00 p.m.
Lecturer:
Other:
Day: Tuesday
Date: 2019-12-10
Time: 08-15
Subject: Seminar I. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation and discussion. Tutoring – sign-up after the seminar.
Room: S305
Lecturer: GB
Other: Compulsory.
Day: Wednesday
Date: 2019-12-11
Time: -
Subject: PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Preparation for Meeting II. Questions should be sent by e-mail to the organization and GB no later than 15.00 p.m.
Lecturer:
Other: Reading assignment: Wood 2014, Ch. 4, 5.
Day: Thursday
Date: 2019-12-12
Time: 08-17
Subject: Meeting II at organizations. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING.
Lecturer:
Other: Compulsory.
Day: Friday
Date: 2019-12-13
Time: -
Subject: Group work. PPT slides should be sent by e-mail to GB no later than 15.00 p.m.
Lecturer:
Other:
Day: Monday
Date: 2019-12-16
Time: 08-15
Subject: Seminar II. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation and discussion. Tutoring –sign-up after the seminar.
Room: S305
Lecturer: GB
Other: Compulsory.
Day: Tuesday
Date: 2019-12-17
Time: -
Subject: DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Preparation for Meeting III. Questions should be sent by e-mail to the organization and GB no later than 15.00 p.m.
Lecturer:
Other: Reading assignment: Wood 2014, Ch. 6-10.
Day: Wednesday
Date: 2019-12-18
Time: 08-17
Subject: Meeting III at organizations. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. See separate schedule
Lecturer:
Other: Compulsory.
Day: Thursday
Date: 2019-12-19
Time: -
Subject: Group work. PPT slides should be sent by e-mail to GB no later than 15.00 p.m.
Lecturer:
Other:
Day: Tuesday
Date: 2020-01-07
Time: -
Subject: Group work – marketing plan. / Individual work – reflection paper.
Lecturer:
Other:
Day: Wednesday
Date: 2020-01-08
Time: -
Subject: Group work – marketing plan. / Individual work – reflection paper.
Lecturer:
Other:
Day: Thursday
Date: 2020-01-09
Time: 08-15
Subject: Seminar III. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Presentation and discussion. Tutoring –sign-up after the seminar.
Room: S305
Lecturer: GB
Other: Compulsory.
Day: Monday
Date: 2020-01-13
Time: -
Subject: THE MARKETING PLAN should be sent by e-mail to the organization, GB, and Urkund no later than 15.00 p.m. Urkund: galina.biedenbach.umu@analys.urkund.se
Lecturer:
Other:
Day: Tuesday
Date: 2020-01-14
Time: -
Subject: Preparing presentations. The final presentations should be sent by e-mail to GB no later than 15.00 p.m.
Lecturer:
Other:
Day: Wednesday
Date: 2020-01-15
Time: 08-17
Subject: Presentations of MARKETING PLANS. /Individual work – reflection paper.
Room: S305
Lecturer: GB and org.
Other: Compulsory. See specific schedule for each team in Cambro.
Day: Thursday
Date: 2020-01-16
Time: 08-15
Subject: Presentations of MARKETING PLANS. /Individual work – reflection paper.
Room: S305
Lecturer: GB and org.
Other: Compulsory. See specific schedule for each team in Cambro.
Day: Friday
Date: 2020-01-17
Time: 08-15
Subject: Seminar IV. REFLECTIONS. The lists of participants and time for each group will be published on the course website in Cambro.
Room: S305
Lecturer: GB
Other: Compulsory.
