Moment: 4 - H19
Momentnamn: Strategic Marketing Planning
Kurs: Consumer Behavior, Market Analysis and Strategic Decision Making mod 4
Kurskod(er): 2FE177
Lärare: Galina Biedenbach
E-post: galina.biedenbach@umu.se
Övrigt: Textbook: Wood, M.B. (2014). The Marketing Plan Handbook. 5th edition. International edition. Harlow: Pearson Education. ISBN-10: 1292021675, ISBN-13: 9781292021676.
Dag: Onsdag
Datum: 2019-12-04
Tid: 10-12
Aktivitet: General introduction to the course and main activities. Important to attend - we will form teams and assign organizations.
Sal: S305
Lärare: GB
Övrigt: Reading assignment: Wood 2014, Ch. 1.
Dag: Torsdag
Datum: 2019-12-05
Tid: -
Aktivitet: ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Preparation for Meeting I. Questions to be asked at the meeting should be sent by e-mail to GB no later than 15.00 p.m.
Lärare:
Övrigt: Reading assignment: Wood 2014, Ch. 2, 3 + articles.
Dag: Fredag
Datum: 2019-12-06
Tid: 08-17
Aktivitet: Meeting I at organizations. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS.
Lärare:
Övrigt: Compulsory. See specific schedule for each team in Cambro.
Dag: Måndag
Datum: 2019-12-09
Tid: -
Aktivitet: Group work. PPT slides should be sent by e-mail to GB no later than 15.00 p.m.
Lärare:
Övrigt:
Dag: Tisdag
Datum: 2019-12-10
Tid: 08-15
Aktivitet: Seminar I. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation and discussion. Tutoring – sign-up after the seminar.
Sal: S305
Lärare: GB
Övrigt: Compulsory.
Dag: Onsdag
Datum: 2019-12-11
Tid: -
Aktivitet: PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Preparation for Meeting II. Questions should be sent by e-mail to the organization and GB no later than 15.00 p.m.
Lärare:
Övrigt: Reading assignment: Wood 2014, Ch. 4, 5.
Dag: Torsdag
Datum: 2019-12-12
Tid: 08-17
Aktivitet: Meeting II at organizations. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING.
Lärare:
Övrigt: Compulsory.
Dag: Fredag
Datum: 2019-12-13
Tid: -
Aktivitet: Group work. PPT slides should be sent by e-mail to GB no later than 15.00 p.m.
Lärare:
Övrigt:
Dag: Måndag
Datum: 2019-12-16
Tid: 08-15
Aktivitet: Seminar II. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation and discussion. Tutoring –sign-up after the seminar.
Sal: S305
Lärare: GB
Övrigt: Compulsory.
Dag: Tisdag
Datum: 2019-12-17
Tid: -
Aktivitet: DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Preparation for Meeting III. Questions should be sent by e-mail to the organization and GB no later than 15.00 p.m.
Lärare:
Övrigt: Reading assignment: Wood 2014, Ch. 6-10.
Dag: Onsdag
Datum: 2019-12-18
Tid: 08-17
Aktivitet: Meeting III at organizations. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. See separate schedule
Lärare:
Övrigt: Compulsory.
Dag: Torsdag
Datum: 2019-12-19
Tid: -
Aktivitet: Group work. PPT slides should be sent by e-mail to GB no later than 15.00 p.m.
Lärare:
Övrigt:
Dag: Tisdag
Datum: 2020-01-07
Tid: -
Aktivitet: Group work – marketing plan. / Individual work – reflection paper.
Lärare:
Övrigt:
Dag: Onsdag
Datum: 2020-01-08
Tid: -
Aktivitet: Group work – marketing plan. / Individual work – reflection paper.
Lärare:
Övrigt:
Dag: Torsdag
Datum: 2020-01-09
Tid: 08-15
Aktivitet: Seminar III. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Presentation and discussion. Tutoring –sign-up after the seminar.
Sal: S305
Lärare: GB
Övrigt: Compulsory.
Dag: Måndag
Datum: 2020-01-13
Tid: -
Aktivitet: THE MARKETING PLAN should be sent by e-mail to the organization, GB, and Urkund no later than 15.00 p.m. Urkund: galina.biedenbach.umu@analys.urkund.se
Lärare:
Övrigt:
Dag: Tisdag
Datum: 2020-01-14
Tid: -
Aktivitet: Preparing presentations. The final presentations should be sent by e-mail to GB no later than 15.00 p.m.
Lärare:
Övrigt:
Dag: Onsdag
Datum: 2020-01-15
Tid: 08-17
Aktivitet: Presentations of MARKETING PLANS. /Individual work – reflection paper.
Sal: S305
Lärare: GB and org.
Övrigt: Compulsory. See specific schedule for each team in Cambro.
Dag: Torsdag
Datum: 2020-01-16
Tid: 08-15
Aktivitet: Presentations of MARKETING PLANS. /Individual work – reflection paper.
Sal: S305
Lärare: GB and org.
Övrigt: Compulsory. See specific schedule for each team in Cambro.
Dag: Fredag
Datum: 2020-01-17
Tid: 08-15
Aktivitet: Seminar IV. REFLECTIONS. The lists of participants and time for each group will be published on the course website in Cambro.
Sal: S305
Lärare: GB
Övrigt: Compulsory.