Module: 2 - H19
Name of module: Marketing
Course: International Business Administration A M2 IBP
Course code(s): 2FE212
Lecturer: Galina Biedenbach, Ulrika Leijerholt
E-mail: galina.biedenbach@umu.se, ulrika.leijerholt@umu.se
Other: Preliminary schedule.
Textbook: Kotler P., Armstrong, G., and Parment A. (2016). Principles of Marketing: Scandinavian edition. 2nd ed. Pearson. ISBN 9781292104805.
Day: Wednesday
Date: 2019-10-02
Time: 10-12
Subject: Lecture 1. Introduction. The nature of marketing.
Room: S213h
Lecturer: GB, UL
Other: Ch. 1.
Day: Thursday
Date: 2019-10-03
Time: 10-12
Subject: Lecture 2. Company and marketing strategy. Marketing environment.
Room: S213h
Lecturer: GB
Other: Ch. 2, 3.
Day: Friday
Date: 2019-10-04
Time: 10-12
Subject: Lecture 3. Buyer behaviour in consumer and business markets.
Room: S213h
Lecturer: GB
Other: Ch. 5, 6.
Day: Monday
Date: 2019-10-07
Time: 10-12
Subject: Lecture 4. Creating value for target customers.
Room: S213h
Lecturer: GB
Other: Ch. 7. Instructions – individual assignment.
Day: Wednesday
Date: 2019-10-09
Time: 10-12
Subject: Lecture 5. Marketing research.
Room: S205
Lecturer: UL
Other: Ch. 4. Article by Dunn & Harness (2019).
Day: Thursday
Date: 2019-10-10
Time: 08-17
Subject: Seminar 1. Interactive exercises and discussion.
Room: S206, S208
Lecturer: GB, UL
Other: See schedule in Cambro. *Submit the individual assignment at the seminar.
Day: Monday
Date: 2019-10-14
Time: 10-12
Subject: Lecture 6. Brands, products, and services.
Room: S213h
Lecturer: GB
Other: Ch. 8, 9. Instructions – report.
Day: Tuesday
Date: 2019-10-15
Time: 10-12
Subject: Lecture 7. Pricing strategies. Creating competitive advantage.
Room: S205
Lecturer: GB
Other: Ch. 10, 13.
Day: Wednesday
Date: 2019-10-16
Time: 10-12
Subject: Lecture 8. Marketing channels.
Room: S213h
Lecturer: GB
Other: Ch. 11.
Day: Thursday
Date: 2019-10-17
Time: 10-12
Subject: Lecture 9. Marketing communication.
Room: S213h
Lecturer: UL
Other: Ch. 12.
Day: Monday
Date: 2019-10-21
Time: -
Subject: Group work. Tutoring (optional).
Room: S310, S201E
Lecturer: GB, UL
Other: Book a tutoring session in Cambro.
Day: Wednesday
Date: 2019-10-23
Time: 10-12
Subject: Lecture 10. Green marketing, sustainability and ethics. + Guest lecture “Sustainability, Business and USBE - why and how” by Rickard Lindberg.
Room: S213h
Lecturer: GB
Other: Ch. 14. Article by Biedenbach & Manzhynski (2016). *Submit the written report at the lecture.
Day: Thursday
Date: 2019-10-24
Time: -
Subject: Group work.
Lecturer:
Other: *Submit the presentation by e-mail before 15.00.
Day: Friday
Date: 2019-10-25
Time: 08-17
Subject: Seminar 2. Presentations.
Room: S206, S208
Lecturer: GB, UL
Other: See schedule in Cambro.
Day: Wednesday
Date: 2019-10-30
Time: 14-18
Subject: Written exam. Please NOTE! Obligatory registration must be done not later than 10 days before exam. The exam registration opens when the course starts.
Room: ÖP
Lecturer:
Other:
Day: Monday
Date: 2019-12-09
Time: 14-18
Subject: Written re-exam. Please NOTE! Obligatory registration must be done not later than 10 days before re-exam. The registration opens after the first exam date has passed.
Room: ÖP
Lecturer:
Other:
