Module: 2 - H18
Name of module: Consumer Behavior
Course: Consumer behavior, Market Analysis and Strategic Decision Making mod 2
Course code(s): 2FE177
Lecturer: Vladimir Vanyushyn (VV, course responsible), Elin Nilsson (EN)
E-mail: vladimir.vanyushyn@umu.se, elin.nilsson@umu.se,
Other: le
Day: Thursday
Date: 2018-10-04
Time: 15-17
Subject: Lecture 1. Course Introduction. Consumer behavior as a field of study. Consumer behavior and marketing strategy. Readings: Ch. 1, 2
Room: HsalB
Lecturer: VV
Other: Attendance strongly recommended!
Day: Friday
Date: 2018-10-05
Time: 13-15
Subject: Lecture 2. The perceptual process. Consumer identity, motivation and consumption choices. Readings: Ch. 4-6
Room: s312
Lecturer: VV
Other:
Day: Monday
Date: 2018-10-08
Time: 13-15
Subject: Lecture 3. Consumer decision-making I: learning, memory and demand process. Key marketing indicators: awareness, preferences, purchase intentions. Readings: Ch. 7
Room: s305
Lecturer: VV
Other:
Day: Tuesday
Date: 2018-10-09
Time: 13-15
Subject: Lecture 4. Consumer decision-making II: approaches to decision-making. Retail context. Ch. 3, 9
Room: s305
Lecturer: EN
Other:
Day: Monday
Date: 2018-10-15
Time: 10-17
Subject: Seminar 1 - Literature/discussion.
Room: ub336
Lecturer: VV
Other: Attaendance required! The deadline for handing in your reflection, in printed form, is October 15 at the beginning of your seminar session. A half-page summary of team project idea is also due.
Day: Tuesday
Date: 2018-10-16
Time: 13-15
Subject: Lecture 5. Social groups. Digital environment and social media. Readings: Ch. 10-12
Room: s312
Lecturer: EN
Other:
Day: Wednesday
Date: 2018-10-17
Time: 13-15
Subject: Lecture 6. Attitude formation and change. Reading: Ch. 8
Room: s213h
Lecturer: VV
Other:
Day: Tuesday
Date: 2018-10-23
Time: 10-17
Subject: Seminar 2 - Case discussion.
Lecturer:
Other: Attendance required! The deadline for handing in you case solution, in printed form, is October 23 at the beginning of your seminar session. Your team should also hand in a maximum 1,5-page write-up of your project proposal
Day: Wednesday
Date: 2018-10-24
Time: 13-15
Subject: Lecture-Discussion 7. Applied marketing research. Marketing data and its use in managerial decision making.
Room: s312
Lecturer: VV
Other:
Day: Wednesday
Date: 2018-10-31
Time: 10-17
Subject: Seminar 3 - Final presentations.
Room: s208-flex
Lecturer: VV
Other: Attendance required! - Your final report is due on October 31, at the beginning of your seminar session.
Day: Monday
Date: 2018-11-05
Time: 09-13
Subject: Final exam; Please NOTE! Obligatory registration must be done HERE, not later than 10 days before exam. The exam registration opens when the course start.
Room: ÖP
Lecturer: VV/EN
Other: Attendance required!
