Module: 1 - H19
Name of module: Marketing Strategy
Course: Consumer behavior, Market Analysis and Strategic Decision Making mod 1
Course code(s): 2FE177
Lecturer: Peter Hultén
Telephone: 090-7867649
E-mail: peter.hulten@umu.se
Day: Monday
Date: 2019-09-02
Time: 13-15
Subject: Course introduction
Room: S305
Lecturer: PH
Other:
Day: Tuesday
Date: 2019-09-03
Time: 13-15
Subject: Marketing Strategy 1
Room: S305
Lecturer: PH
Other: Read the chapter by David 2013
Day: Thursday
Date: 2019-09-05
Time: 10-12
Subject: Marketing Strategy 2
Room: Rum för lärande
Lecturer: PH
Other: Read the chapter Palmatier and Shrihari 2017
Day: Monday
Date: 2019-09-09
Time: 13-15
Subject: Marketing Strategy 3
Room: S312
Lecturer: PH
Other: Read the chapters by Hooley et al 2017, Barney and Hesterley 2012 and the paper by Kull et al., 2016
Day: Tuesday
Date: 2019-09-10
Time: 14-15
Subject: Skellefteå – how to be an attractive city in the new industrial era. Guest lecture by Helena Rehnström, Marketing Manager at Skellefteå Kommun
Room: S312
Lecturer: PH
Other: Mandatory
Day: Wednesday
Date: 2019-09-11
Time: 10-12
Subject: Supervision
Room: My office
Lecturer: PH
Other:
Day: Wednesday
Date: 2019-09-11
Time: 13-15
Subject: Marketing Strategy 4
Room: Hsal S205
Lecturer: PH
Other: Read the chapters by Christensen and Roth 2004 and Fuld 2003
Day: Friday
Date: 2019-09-13
Time: 10-12
Subject: Seminar 1 A Group 1-5
Room: S306
Lecturer: PH
Other: Mandatory literature seminar
Day: Friday
Date: 2019-09-13
Time: 13-15
Subject: Seminar 1 B Group 6-10
Room: S306
Lecturer: PH
Other: Mandatory literature seminar
Day: Monday
Date: 2019-09-16
Time: 13-15
Subject: Examination 1 Short presentation of Venture Cup IDEA by Ida Aho
Room: S312
Lecturer: PH
Other: Mandatory
Day: Tuesday
Date: 2019-09-17
Time: 10-12
Subject: Make up seminar
Room: HB205
Lecturer: PH
Other: Mandatory for students who were absent at Seminar 1 on September 13
Day: Wednesday
Date: 2019-09-18
Time: 13-15
Subject: Marketing Strategty 5
Room: S305
Lecturer: PH
Other:
Day: Monday
Date: 2019-09-23
Time: 10-
Subject: Examination 2 Home examination
Lecturer: PH
Other: Mandatory
Day: Wednesday
Date: 2019-09-25
Time: 10-
Subject: Hand in home examinations no later than 10;00. Hard copies only
Room: My office
Lecturer: PH
Other: Mandatory
Day: Tuesday
Date: 2019-10-01
Time: 10-12
Subject: Seminar 2 A Group 1-5
Room: S313
Lecturer: PH
Other: Mandatory
Day: Tuesday
Date: 2019-10-01
Time: 13-15
Subject: Seminar 2 B Group 6-10
Room: S313
Lecturer: PH
Other: Mandatory
Day: Wednesday
Date: 2019-10-02
Time: 13-
Subject: Hand in project report no later than 12:00. Only hard copies
Room: My office
Lecturer: PH
Other:
