Module: 3 - H17
Name of module: Consumer and Market Analysis
Course: Consumer Behavior, Market Analysis and Strategic Decision Making D m3
Course code(s): 2FE177
Lecturer: Vladimir Vanyushyn
Telephone: 0907865886
E-mail: Vladimir.vayushyn@umu.se
Other: OBS - preliminary!
Day: Tuesday
Date: 2017-10-31
Time: 10-12
Subject: Course introduction and overview. Marketing models. Markstrat Intro I. Organization of teams: team IDs and passwords are communicated at the end of the class. Readings: Ch. 1 to 5 LGT
Room: s213h
Lecturer: VV
Other: Attendance strongly recommended!
Day: Wednesday
Date: 2017-11-01
Time: 10-12
Subject: Understanding Customers. A review of marketing research reports. Consumer analysis.
Room: s205
Lecturer: VV
Other:
Day: Thursday
Date: 2017-11-02
Time: 14:01-15:15
Subject: Guest lecture, Corporate Communication Manager at Nestlé - “Corporate communication at Europes largest company and why sustainability communication matters”
Room: s213h
Lecturer:
Other:
Day: Friday
Date: 2017-11-03
Time: -
Subject: Group Work: Markstrat Period I decision round. Decisions due at 16.00. The starting situations (Company reports for period 0) are available from the Student Office at 10.00.
Lecturer:
Other: Participation required. University presence recommended!
Day: Monday
Date: 2017-11-06
Time: 13-15
Subject: Markstrat Intro II. Readings: Ch. 6,7,8 LGT
Room: s312
Lecturer: VV
Other:
Day: Tuesday
Date: 2017-11-07
Time: -
Subject: Group Work: Markstrat Period II decision round. Decisions due at 16.00
Lecturer:
Other: Participation required. University presence recommended!
Day: Wednesday
Date: 2017-11-08
Time: 10-12
Subject: Marketing Diagnostics and Resource Allocation
Room: HsalB
Lecturer: VV
Other:
Day: Thursday
Date: 2017-11-09
Time: -
Subject: Group Work: Markstrat Period III decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Friday
Date: 2017-11-10
Time: -
Subject: Interim Progress Report due! Email to instructor by 17.00
Lecturer:
Other:
Day: Monday
Date: 2017-11-13
Time: -
Subject: Group Work: Markstrat Period IV decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Tuesday
Date: 2017-11-14
Time: 10-12
Subject: The Marketing Strategy Process. Competition and market evolution
Room: s213h
Lecturer:
Other:
Day: Wednesday
Date: 2017-11-15
Time: 10-16
Subject: Group Work: Markstrat Period V decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Friday
Date: 2017-11-17
Time: 10-17
Subject: Industry meeting (a.k.a seminar). Individual assignment due!
Room: s301
Lecturer:
Other: Attendance required!
Day: Monday
Date: 2017-11-20
Time: -
Subject: Group Work: Markstrat Period VI decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Tuesday
Date: 2017-11-21
Time: -
Subject: Group Work: Markstrat Period VII decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Wednesday
Date: 2017-11-22
Time: -
Subject: Group Work: Markstrat Period VIII decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Monday
Date: 2017-11-27
Time: 10-17
Subject: Final Presentations. Simulation conclusions and debriefing.
Room: Triple Helix
Lecturer:
Other: Attendance required!
Day: Thursday
Date: 2017-11-30
Time: 09-13
Subject: Final exam; Please NOTE! Obligatory registration must be done HERE, not later than 10 days before exam. The exam registration opens when the course start.
Room: 5, ÖP
Lecturer:
Other: Attendance required!
