Module: 2 - H17
Name of module: Consumer Behavior
Course: Consumer Behavior, Market Analysis and Strategic Decision Making D m2
Course code(s): 2FE177, 2FE179, 2FE193, 2FE199
Lecturer: Vladimir Vanyushyn, course responsible (VV), Galina Biedenbach (GB), Elin Nilsson (EN)
Telephone: 0907865886
E-mail: vladimir.vanyushyn@umu.se
Other: Final version
Day: Thursday
Date: 2017-09-28
Time: 10-12
Subject: Lecture 1. Course Introduction. Consumer behavior as a field of study. Consumer behavior and marketing strategy. Readings: Ch. 1, 2
Room: Hsal B
Lecturer: VV
Other: Attendance strongly recommended!
Day: Friday
Date: 2017-09-29
Time: 10-12
Subject: Lecture 2. The perceptual process. Consumer identity, motivation and consumption choices. Readings: Ch. 4-6
Room: s205h
Lecturer: VV
Other:
Day: Monday
Date: 2017-10-02
Time: 10-12
Subject: Lecture 3. Consumer decision-making I: learning, memory and demand process. Key marketing indicators: awareness, preferences, purchase intentions. Readings: Ch. 7
Room: Hsal B
Lecturer: VV
Other:
Day: Tuesday
Date: 2017-10-03
Time: 13-15
Subject: Lecture 4. Consumer decision-making II: approaches to decision-making. Retail context. Ch. 3, 9
Room: Hsal C
Lecturer: EN
Other:
Day: Wednesday
Date: 2017-10-04
Time: 10-12
Subject: Guest lecture by Ulf Mazur (business consultant and CEO for Matpriskollen). “What is long term brand building and how to get raving fan customers?”
Room: Hsal B
Lecturer: GB
Other:
Day: Monday
Date: 2017-10-09
Time: 10-17
Subject: Seminar 1 - Literature/discussion.
Room: UB341
Lecturer: VV
Other: Attendance required! The deadline for handing in your reflection, in printed form, is October 9 at the beginning of your seminar session. A half-page summary of team project idea is also due.
Day: Tuesday
Date: 2017-10-10
Time: 10-12
Subject: Lecture 5. Attitude formation and change. Reading: Ch. 8
Room: Hsal D
Lecturer: GB
Other:
Day: Wednesday
Date: 2017-10-11
Time: 10-12
Subject: Lecture 6. Social groups. Digital environment and social media. Readings: Ch. 10-12
Room: s213h
Lecturer: EN
Other:
Day: Tuesday
Date: 2017-10-17
Time: 10-17
Subject: Seminar 2 - Case discussion.
Room: s302
Lecturer: VV
Other: Attendance required! The deadline for handing in you case solution, in printed form, is October 17 at the beginning of your seminar session. Your team should also hand in a maximum 1,5-page write-up of your project proposal
Day: Wednesday
Date: 2017-10-18
Time: 10-12
Subject: Lecture 7. The impact of culture and sub-cultures on consumer behavior. Readings: Ch. 13-15
Room: Hsal A
Lecturer: GB
Other:
Day: Wednesday
Date: 2017-10-25
Time: 10-17
Subject: Seminar 3. Final presentation.
Room: s505
Lecturer: VV
Other: Attendance required! - Your final report is due on October 25, at the beginning of your seminar session.
Day: Monday
Date: 2017-10-30
Time: 14-18
Subject: Final exam. Please NOTE! Obligatory registration must be done HERE, not later than 10 days before exam. The exam registration opens when the course start.
Room: ÖP
Lecturer:
Other: Attendance required!
